Earth2Mars’ Post

Hello Community, today, Saturday 22th, I started my Diploma in Commercial Management and Marketing with the OBS Business School. Today I share a video and my notes. Tell me here or privately: What emotion does RedBull convey to you with this message? -My note to share knowledge: People buy emotions and attach themselves to the product or service because of how it makes them feel. -Short Video:

How did Red Bull that gave you wings get its own wings? What propelled people to choose Redbull over other energy drinks? It all dates back to 1984, when Redbull was about to be launched. Dietrich Mateschitz, the co-founder and owner of Red Bull, had difficulty getting the energy drink approved by the Austrian FDA. During the same time, A marketing research firm was appointed to test Redbull, and they gave out a horrendous review about the product. The founder recalls, "People didn't believe in the taste, the logo, the brand. I never before experienced such a disaster." Now, even after this, how did Redbull become what it is today? After this incident, the founder started using marketing techniques that played on human psychology to kick start the company's growth. This technique is known as Heuristics. To explain the term in short, heuristics are the mental shortcuts that help people form judgments and make decisions without much mental effort, simply by judging the popularity of the product or service. It is this perception of being popular that the founder used. How exactly? Mateschitz told the employees to leave empty cans of Redbull in dustbins outside clubs and restaurants. He also sponsored parties at colleges, clubs, and other social events. Mateschitz would also send out free samples of Redbull to his target audience. Now, whenever the target audience went out, they would see empty cans of Redbull everywhere; At parties, events, outside clubs. This created a perception of Redbull being a trendy drink. And this image of Redbull being popular drove them to use the product. This whole make believe demand created a cycle. People perceived it as popular, -> they bought the drink-> this further increased its sales and popularity and eventually kick-started its growth. From empty cans in dustbins to selling 7.9 billion cans in 2020, RedBull has undoubtedly come a long way. One can measure its success and see how it's continuing to leave a footprint in other industries too. #marketing #sales #success #brand #growth #linkedInlearning

💥 Finish 💥 In sports, the best coaches put the right team on the field, not just the best players (hint: the best 11 players don't always make the best team). It’s not just about skill; it’s about synergy. This week, think about who helped you push forward and who you helped level up. Our best plays don’t come from individual wins but from the way we work together—each person stepping up and leaning into their strengths. Let’s end the week on a high note: Build each other up, give it that final push, and step into the weekend ready for the next challenge. #FridayVibes #TeamEnergy #LeadershipLessons #CompeteAndInspire #EndTheWeekStrong #CompeteEveryDay

Remove the Word “Can’t” From Your Vocabulary Life has a funny way of making you right about things. If you tell yourself that you can’t do something, then you are right. If you tell yourself that you can do something, you are right. There is nothing so arcane that you could never do it no matter how hard you tried—within reason, of course, Redbull won’t literally give you a pair of wings. If you set out to do something and are willing to put in the required time/ effort, you will be successful. Remain open to new opportunities, options, and ways of doing things. Maintain a persistently stubborn #growthmindset and you will get to where you want to be, likely faster than you would think. #Inspiration #Attitude #Positivity

⚡️⚡️Thank you for having us, MBA Sport Leadership Association! We had a blast connecting with your community and sharing our agency insights. The future of #sportsmarketing is looking bright.⚡️⚡️ #T1Agency #SponsorshipMarketing #Networking 

What is the value in celebrity presence in the Formula 1 paddock? I know the knee-jerk answer is brand awareness and cross-audience pollination but…to what extent does that actually exist? Is there an actual ROI for snaps of celebrities in the back of a garage, or are teams just using social stats and patting themselves on the back? I‘ve spent a lot of time studying celebrity culture and fandom journeys, and the more the paddock is used as a place “to be seen”, I can’t help but think the original value of celebrity attendance is diminished. If everyone is there, is there any actual value to anyone being there? Do fans care if a celeb is in the paddock, or is it just another example of how F1 cares more about looking elite than catering to the majority of its audience? Am I just being cynical? I’d love to hear your thoughts on celebrity attendees!

Redbull gives you wingggs" 🦅 You know one of those things you don't consume but know all about? Yeah that's this one Because seriously, why is this tagline living rent-free in our heads? Fun fact: The first "Redbull gives you wings" ad is at least 16 years old 🤯 That means a child born when the first ad was shot for sure looked forward to having their first Redbull one day. And that is how you sell a product over time—with an unforgettable story. But let’s be real—Red Bull didn’t just rely on a story. They had the hook too. A tagline so sticky, you can’t help but repeat it. (Go ahead, try to read this post without hearing it in your head. Can’t, right?) Now we're not saying you should copy Red Bull’s playbook (eww where's your authenticity 😒) What we're saying is lean into making your stories full and unforgettable. And we've shared tips on how to do that in the guide we prepared on our Bio. Ps, it's only free for the first 50 people so hurry but don't rush so you don't bump into someone 😌. Do better. Tell better. We’re rooting for you. A&S 💖 #contentmarketing #storytelling #saasmarketing

The Olympics may be over, but the need for real, raw stories isn’t! Brands have the power to highlight those who chase their dreams—not just the triumphs, but the struggles too. Because let’s be real: Seeing only the wins can make us doubt ourselves. We forget that every champion had low moments, times when they thought they weren’t made for it. That’s why we need brands to STEP UP, sharing stories that remind us what the journey really looks like. Imagine how many more people would push forward, knowing that even the greats had doubts, stumbles, and setbacks. So, let’s keep telling these stories. Let’s stand behind them and what they mean. #stories #inspiring #brandsstepup

Hey, sports coaches! 👋 Did you catch all our incredible webinars with special guest speakers this year? If not, don’t worry—you can binge-watch them over the winter break, completely free! It’s better than Netflix 😉 Here’s what’s waiting for you: • Optimizing Training & Recovery in the AFL: Expert Insights with Sydney Swans • Optimizing Team Performance: The Role of HRV in Elite Sports • Robust, Resilient, and Ready – Physical Preparation in High-Performance Football • Building Robust Athletes – Strategies for Long-Term Player Development

Sportmonks Wrapped 2024 What a year it’s been in the marketing world! 🚀 Here’s what stood out for me in 2024: 🎯 𝗧𝘄𝗼 𝗺𝗮𝗷𝗼𝗿 𝘁𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀, 𝗼𝗻𝗲 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲 𝘀𝘂𝗺𝗺𝗲𝗿. From the excitement of EURO2024 to the passion of Copa America, our campaigns connected with football fans across the globe. Seeing our data spark conversations among thousands of users? That’s the kind of impact I live for. 🌐 𝗦𝗮𝗮𝗦𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟰: 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁. Attending SaaSSummit was a huge highlight. From discovering new growth strategies to connecting with like-minded marketers, it’s been invaluable in shaping how we will approach 2025. 💡 𝗔 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴. The sports world never stops evolving, and neither do we. Each challenge this year has been a stepping stone to something bigger. 2024 was one for the books, but I have a feeling 2025 is going to take us to the next level. Let’s make it count! 💥