E.L.F. BEAUTY’s Post

Equity requires people with power giving some of it up. What if we applied this principle to young adult... For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

🗳 This new Reformation collaboration gets my vote! Titled 'You've Got the Power' 👉 Reformation collaborates with American political icon Monica Lewinsky to bring a perfectly tailored, high-quality, sustainable collection. The purpose? 🤔 To remind people to vote. 🗣 “It’s pretty simple: Voting is using our voice to be heard and it’s the most defining — and powerful —aspect of democracy,” Lewinsky said in a statement about the campaign. So, did it work? ⤵ ⏳ Within its first 48hrs, the campaign generated more than $2 million in media exposure. 🤳 The Instagram post alone generated $96,000 (MIV). "By teaming up with Reformation for the 'You’ve Got the Power' campaign, Monica Lewinsky brought an astonishing level of attention and gravitas to the sustainable brand," said Stacy Jones, Founder and CEO of Hollywood Branded 🌟 So, 🙋♀️ why does this get my vote? 💪 It ties in the power of fashion and voting by demonstrating how fashion can make someone feel powerful, yet so can having your say in the next election. 🤝 It's another great example of unusual brand X celeb collaborations - see Snoop Dogg and Martha Stewart with BIC. 🗳 100% of the proceeds from the 'You've Got the Power' limited edition sweatshirt go to Vote.org - demonstrating Reformation's commitment to its campaign message. What do you think of Monica Lewinsky X Reformation? 👉 What other brand/celeb collaborations do you like? Share your thoughts below! 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services! #politics #socialmedianews #campaigns #brandcampaigns #fashionnews #brandcollaborations #marketingnews #marketinginsights #monicalewinsky #reformation #fashion #clothingbrand #marketingcampaigns #uspolitics #manchester

When you're building a community you have two options: 1. Free 2. Paid At MKTG WMN, we started off as free. We thought — if we're passionate about helping women in marketing succeed in their careers professionally and financially, we don't want to be yet another burden to the financial piece. The problem with free communities is that you grow and grow and grow, but you only see a tiny percentage of the community actually engaging. Natalie Cantave and I felt strongly that this wasn't the right vibe we wanted at MKTG WMN. We wanted our members to feel like everyone else had skin in the game, belief in the mission, and were actively engaged. If you can't be engaged for a period of time, no harm pausing your membership until you could get your head above water, right? So, we switched to paid. This happened last fall of 2023. It's been challenging logistically — kicking free members out of Slack in order to re-route them through our new community and membership portal, hosted by Circle. But I think the results speak for themselves. Yes we had to essentially start over in building up membership numbers again but we have: 1. A hyper-engaged community where everyone is bought in 2. We're able to cover important tech stack costs without having to be martyrs for the cause 3. We still are able to achieve our objective of not being a financial burden by being one of the cheapest communities available to women in marketing (at $15/month or $150/year) Interested in joining? #marketing #community

My FREE 3 day challenge is for you if: 💭 You’re not sure how to create content that helps YOU stand out; 💭 You’re struggle to attract your ideal clients 💭 You're holding onto a story that you're too old to show your face online! If any of those feel familiar, come and join myself and a whole host of women in business for my 3 day visibility challenge starting NEXT MONTH. I’ll be letting you in on 3 secrets over the course of this challenge: 🤫 My method to get clear on your stand-out strategy 🤫 How to identify your EXACT A-Z customer journey 🤫 The low-down on what’s working in marketing in 2024 Let’s get you showing up online in a way that doesn’t just feel good - but also in a way that WORKS. Head to the link below to join the challenge. It’s completely free and there’s no catch - what have you got to lose? 🔗 https://lnkd.in/gztd3g7D

'Do you think the level of disruption could ever get to that point where a large holding company would want to move from their inertia and shift their perspective? After all, they do hold most of the so-called ‘power’ in the industry.' Honestly, in every industry sector we've seen the fall of companies that people thought were too big to fail. So yes, it is entirely possible. 'Is that something that's foreseeable within the next 10 years or will it will be a much longer journey?' Oh, no, I think it's entirely foreseeable within the next 10 years. And I'll tell you something else that that factors into that, which I will also be talking about [at Campaign 360], and again, something I've been saying for years. We as an industry have colluded in our own devaluation for decades. People value you at the value you are seen to put on yourself. Clients value you at the value you're seen to put on yourself and we have, as I say, been colluding in our own de-valuation. And it isn't even that the industry has lost sight of this, somehow, the industry never really understood this to begin with, which is that we are the business model for the Internet. You know TikTok, you know Google—all of their billions are derived from advertising. We are the business model for the Internet and we've given that power away because astonishingly, of our industry's pursuit of the new shiny thing over the years. It's been, 'Oh Facebook, please allow us to work with you!' Oh, TikTok, please let us in!' You know, the industry has spectacularly failed to realise that we are in a position to call the shots. We are in a position to decide how we want to leverage these platforms and how we would like to do it in a way that benefits us and we've completely given away that power. I think that there is huge opportunity going forward to completely change that as well. Not least because I'm going to be talking about how huge an opportunity there is around reinvention through the female lens. And it’s a special opportunity, because it is one of the gigantic ironies of our industry, that we as women are the primary target for all advertising because we are the primary purchasers, and the primary influencers of the purchase of everything. And yet the advertising industry is dominated by men. That is utterly ridiculous.' I talk to Rahat Kapur Campaign Asia-Pacific ahead of speaking at Campaign360 in Singapore next week: https://lnkd.in/eydGaXaR #campaign360

Does Pride Month seem quieter this year? The culture wars and fear of public backlash has moved Pride from an easy win for brands to another political minefield & continue to drive brands away from their DE&I commitments, with the latest proof playing out in a very quiet Pride Month. Companies have scaled back on Pride investments, such as Target, which canceled its Pride collection in the states that need visibility the most. The queer community sits at the center of anti-woke crossfires, with more than 500 anti-LGBTQ+ bills introduced in the U.S. last year — a record high. Issues like book banning and gender-affirming care have politicized the identities of an entire population. Suddenly, the corporations that didn’t think twice about pledging solidarity with LGBTQ+ people and turning their social media icons rainbow in June are increasingly afraid of being called out loudly and viciously by a divided nation. However, this doesn’t necessarily align with what consumers want. According to a study by SurveyMonkey of 4,000 U.S. adults, around half of which identify as LGBTQ+, 72% said brands should not reduce their 2024 Pride activities to avoid backlash and social media criticism. As for the community itself, 32% of LGBTQ+ individuals surveyed said they have boycotted or stopped supporting a company due to its lack of acknowledgment of Pride, a clear signal that this burgeoning cohort shops with companies aligned with their values — and avoids those that aren’t. Brands are receding from LGBTQ+ support at a time when the community is rapidly growing; nearly 30% of Gen Z adults identify as queer, substantially higher than previous estimates. Quiet Pride can be incredibly bad for business but even worse for society… What do you think? Quiet Pride is the new norm? In an attempt to prevent #queerbaiting? … Or should we encourage brands to be ‘loud and proud’? #TimeToGetGrounded #PrideMonth #QuietPride #LGBTQ #Inclusion #Pride #Campaigns

Learning about the story of the founder of a brand is often times more interesting than the brand itself. The human quality and the identity embedded into the brand's style and philosophy are one of the main reasons I chose to study Advertising.

5 C's of Digital Marketing you need to know to build your business from the ground up! #momsover30 #actiontaker #momswithpurpose #onlinebusiness #workfromhomemom #communitymatters #youdeservebetter

Yesterday, the one and only Jane Slimming brought it home why I do what I do here on LinkedIn. I had the absolute pleasure of being in a room with so many wonderful and inspiring women for an event by Female Founders Rise on their 2nd trip to Leeds! Katherine Megson looked after us well, delicious lunch and drinks included. After a fireside with Emmie Faust and Joanna Jarjue (thanks for your insight and tangible advice!), Jane Slimming delivered a workshop on How to create a Marketing Strategy. To top it off, Zandra Moore shared the news about The Lifted Project to get more women on board(s). I learned a lot, felt reassured in a few things, and had one big lightbulb moment. You see, when we started The Biskery, we worked like donkeys. We didn't really know why, but we were too obsessed to stop to even question it. We just kept sculpturing in the dark (thanks for this beautiful metaphor Cecil Adjalo). My "obsession" with LinkedIn is similar. I post most days. I see ideas for LinkedIn posts everywhere. I am not 100% sure and what it leads to (or at least wasn't until today), but I can't stop. Jane brought it home. We can no longer just focus on direct response marketing (i.e. conversions). We need brand awareness to feed the funnel. This is what I am here for. To tell you about our brand. And to give you a glimpse into the humans and the story behind it. To share our why and how, and to hopefully turn you into ambassadors for our mission to spread kindness in biscuit form. Thanks to everyone involved to make today such a fantastic event, such a privilege to be in a room with you all! #Leedsbusiness #brandawareness #marketing

🗽 Breaking news: Brace yourself for the 2024 election season as the political environment is as stable as a Jenga tower built by a toddler. Check out the latest edition of our "Compass for the Chaos" newsletter, in partnership with our public affairs and social impact colleagues Meghann Curtis, John Files, and John McCourt. Hope is not a strategy, so read up on how brand safety is the key to protecting your PR campaigns and corporate reputation. #2024election #politics #businessimpact