𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐀𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐎𝐰𝐧𝐞𝐫𝐬 Renters today are demanding more from their living experience. According to the RealPage, Inc. 2024 National Multifamily Renter Study, 97% of apartment residents would be more likely to renew their leases if they had access to enhanced offerings like seamless digital apps, loyalty programs, and moving assistance. 𝐖𝐡𝐚𝐭 𝐑𝐞𝐧𝐭𝐞𝐫𝐬 𝐖𝐚𝐧𝐭: ☑️ 𝐄𝐚𝐬𝐲 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: Nearly all respondents said they’d choose or renew a lease if dealing with property management was as easy as using Amazon. ☑️ 𝐒𝐭𝐫𝐞𝐬𝐬-𝐅𝐫𝐞𝐞 𝐌𝐨𝐯𝐢𝐧𝐠: 97% of renters are more likely to choose apartments offering moving assistance services. ☑️ 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐑𝐞𝐰𝐚𝐫𝐝𝐬: While 96% of renters belong to at least one loyalty program, only 16% participate in apartment rewards programs. Yet, 98% believe they should be rewarded for on-time rent payments. To stay competitive, consider integrating these features into your properties. Renters are looking for a modern, integrated experience that makes their lives easier and rewards them for loyalty. #apartmentowner #multifamilyowner #propertyowner #apartmentgoals #apartmentowners #multifamilyliving #propertymanagement
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#RealPage's second annual national survey reveals that renters prefer properties offering seamless technology, moving solutions, loyalty programs, and flexible payment options. According to research: - 98% of renters want a loyalty program for paying rent - 93% of renters are interested in flexible rent payments - 97% of renters would choose an apartment offering an easy way to manage moving. Read more at the link below. #RW24 https://lnkd.in/gXAzGYas
RealPage Releases New Multifamily Rental Trends
businesswire.com
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RealPage, Inc.'s second annual national survey reveals renters prefer properties offering seamless technology, moving solutions, loyalty programs and flexible payment options. According to research: - 98% of renters want a loyalty program for paying rent - 93% of renters are interested in flexible rent payments - 97% of renters would choose an apartment offering an easy way to manage moving. Read more at the link: https://lnkd.in/eammBiNZ #RW24
RealPage Releases New Multifamily Rental Trends
businesswire.com
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#RealPage #Teams With #Flex to #Offer #FlexibleRentPayments #partnerships ------ https://lnkd.in/g-zuuxgB ------ #Realestate #softwareplatform #RealPage has #picked #Flex to #provide #customers with “#flexible” #rentpayment #options. The partnership, announced in a news release Thursday (Aug. 8), expands on the company’s existing integration, letting RealPage customers offer Flex as a payment option for residents within LOFT, RealPage’s resident portal and app. The release notes that the integration is in response to high demand among renters for payment flexibility, with one recent survey showing that 93% are interested in flexible payment schedules instead of paying their rent in full once a month. “Flex’s mobile application will allow residents to split their rent bill into smaller, more manageable payments while ensuring property managers receive their full rent payment due on time,” the release said. “With over $8 billion in annual rent payments processed, Flex has become a trusted partner to property managers who offer the solution across more than 6 million rental units.” The release adds that flexible rent payments can offer property managers a way to boost net operating income, improve resident retention and stand out in a competitive rental market. “Through this technology partnership, RealPage multifamily customers can offer their residents a convenient alternative to traditional payment methods,” the companies said. “With Flex, residents can better align their rent payments with their pay cycles, introducing flexibility that makes paying rent easier to manage and less financially stressful.” As PYMNTS wrote last year, offering digitized payment and refund options tends to make for happier tenants, whether they’re renting a home, office or apartment. “As digital options have proliferated for paying rent directly from a bank account, data shows that digitization of refunds has picked up steam,” that report said. “Since these deposits are sizable — usually the cost of one month’s rent — it makes sense that tenants, especially those with high rents who tend to receive higher refunds, may want access to these refunds via instant pay.” In fact, renters prefer receiving instant refunds straight to their bank accounts. Of the 40% who received rent-related refunds and primarily used instant methods, 19% received most of those payments straight to a bank account, while 13% received most of those payments instantly to a digital wallet. “More importantly, renters are more satisfied when receiving rent-related refunds instantly,” PYMNTS wrote. “This satisfaction suggests that property management companies offering instant pay may have a competitive advantage.”
RealPage Teams With Flex to Offer Flexible Rent Payments
https://www.pymnts.com
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A new survey reveals that renters’ expectations are shifting, with demands for loyalty programs, flexible payment options, and stress-free moving services on the rise. These trends are changing the rental market and influencing what residents prioritize. Learn how your property can adapt to meet these evolving needs and improve retention. https://lnkd.in/emMG8jUi
RealPage Releases New Multifamily Rental Trends
realpage.com
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As we rapidly approach 2025, we're excited to share our second annual #multifamily trends report that highlights key insights from renters and details implications for the broader economy as long-term renting increasingly becomes the new normal. “Our survey shows a fundamental shift in how people think about homeownership. For many, renting is no longer a temporary stop but a preferred, long-term lifestyle choice that offers flexibility and community—something we expect to continue shaping the market in the coming years,” said David Moore, Knightvest founder and CEO. “These findings have important implications for the multifamily industry going into 2025: as people stay in apartments longer, investments in quality, service, and location are increasingly important.” Click the link below to learn more! 👇 https://lnkd.in/geQk98hA
Knightvest Multifamily Renter Sentiment Report Identifies Long-Term Renting as the New Normal for 2025
businesswire.com
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Did you know that 3.82 stars and above are what online renters utilize for their review average criteria? The most recent SatisFacts & ApartmentRatings online renters study findings indicate that renters recognize that no community is perfect all the time to everyone. They want to see reviews that reflect what it's really like to live at that community. #reviewsmatter #multifamilyismyfamily
In the latest online renter study published by SatisFacts, renters were asked about the minimum average ⭐ rating that would prompt them to consider living in an apartment community. The findings revealed an average star rating of 3.82, indicating a nuanced perspective among renters when evaluating potential living spaces. This inaugural inclusion of the question sheds light on the evolving preferences of renters and underscores the importance of realism over idealism in their decision-making process. The accompanying distribution table illustrates a concentrated range of minimum star ratings falling between 3.5 and 4.0. This concentration reflects a pragmatic approach by renters, valuing a comprehensive view that acknowledges both the positive attributes and areas for improvement within a community. It suggests that renters recognize no community is flawless and prioritize a balanced representation of resident experiences to inform their decisions. The average rating of 3.82 signals a blend of positive feedback and constructive criticism, indicating that renters appreciate an authentic portrayal of the community's strengths and weaknesses. They value transparency and authenticity in online reviews, actively seeking out both positive and negative feedback to gain a holistic understanding of the community. For the minimal 15% of respondents seeking a four-star or higher rating, their high expectations underscore the importance of meeting or exceeding these standards to ensure resident satisfaction. When these expectations are not met with real-life experience, renters will be left dissatisfied, emphasizing the significance of delivering on promises and demonstrating a commitment to exceptional customer service. As we continue to monitor the minimum star requirement in future rounds of the study, it's evident that renters value a balanced and realistic portrayal of communities during their apartment search. By prioritizing authenticity and responsiveness to feedback, multifamily organizations can foster trust and satisfaction among renters, ultimately enhancing their leasing experience and retention efforts. Follow SatisFacts & ApartmentRatings and hit the 🔔 icon to stay updated on the latest multifamily insights and renter trends. #multifamily #multifamilyeducation #reviewsmatter #residentretention #onlinereputation #reputationmanagement #residentsatisfaction
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Weekly Reads on Wednesday Interesting insights on the evolving landscape of the renter. Here are some key takeaways: - 60% seriously consider between 3 - 7 communities during the last of their search - 63% mobile phone connectivity during the tour factors their decision process - 3 C's for a Great Living Experience: Comfort, Convenience, and Connectivity - Only 45% of residents plan on staying in their current home With peak leasing season approaching, how are we molding to the modern day renter?
5 Trends Shaping the Renter Landscape
multifamilyexecutive.com
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From AppFolio's Latest Multifamily Trends Report 📰 Renters are seeking flexibility, and Obligo is the perfect way to offer that. The increased use of deposit alternatives not only reduces upfront moving costs for renters, but also gives properties a competitive edge. Learn more useful insights in the full report in the comments 👇 #PropertyManagement #FlexiblePayments #Renters #AppFolio
How Renter Preferences and Tech Innovations Are Reshaping Multifamily Property Management - The Official AppFolio Blog
https://www.appfolio.com/blog
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In July 2024, the on-time payment rate for independently operated rental units declined to 85.0%, marking the second consecutive month of decreases. This represents a drop of 71 basis points (bps) from the previous month and a 139 bps decline compared to the same period last year, signaling a gradual weakening in tenant payment reliability. Despite the nationwide drop, western states such as Utah, Idaho, Nevada, Oregon, and California continue to have the highest on-time payment rates, with Utah leading at 91.4%. Single-family rental properties recorded the highest on-time payment rates among property types at 85.6%, while multifamily units lagged behind at 83.8%. The full-payment rate, which includes both on-time and late payments, decreased to 94.1%, down 32 bps from June 2024 and 226 bps from July 2023. This decline is part of a broader trend, with collection performance falling in 12 of the past 15 months, cumulating in a 321 bps drop since its peak in April 2023. The report also noted a significant disparity in payment rates based on property type, with 2-4 unit properties showing an on-time payment rate of 85.4%, slightly better than multifamily but below single-family rentals. The overall collection rates, while down from their post-COVID high of 97.2%, remain above the September 2020 low of 91.3%, indicating some resilience in the market. These findings, based on data from RentRedi and analyzed by Chandan Economics, offer critical insights for investors, brokers, academic researchers, and policymakers. The data highlights the ongoing challenges independent landlords face in maintaining consistent rental income amidst varying economic pressures. The report provides a valuable benchmark for tracking the health and performance of independent rental markets across the nation. For more details, you can access the full report here: https://lnkd.in/eR67Ey_G #RealEstate #RentalMarket #PropertyManagement #HousingTrends #EconomicIndicators #LandlordInsights #RentPayment
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Facing rising challenges like occupancy, resident satisfaction, and online reputation, multifamily operators are increasingly turning to resident rewards programs as a solution. Offering perks for on-time payments and lease renewals not only boosts retention but also encourages digital adoption and positive online reviews. What do you think? Is this just the latest industry buzz, or could a rewards program really make a difference for your properties? https://lnkd.in/ec_A3RG8
The 4 key pain points amongst owners and operators
multifamilydive.com
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