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🌸✨ Women’s Month has arrived! ✨🌸 As we celebrate women's incredible achievements and contributions everywhere, I’m curious about how you’re approaching it this year. Are you using influencer marketing as a tactic for Women’s Month? What opportunities and challenges are you seeing in this context? How does this year compare to previous years regarding budget allocation and strategic integration? I’d love to hear your insights and experiences. Share your thoughts below! #WomensMonth #InfluencerMarketing #Empowerment #MarketingStrategy #DiversityAndInclusion #TheR2Impact

March 8th is a celebration of female trailblazers, and trendsetters, who inspire young women, the future generations. So how you design your International Women’s Day marketing and messaging matters a lot as well. One of the best ways to build your International Women’s Day marketing campaign is to involve the women in your audience. Large-scale collaborations in the form of contests or even social media challenges can make a big difference. And they help improve brand engagement as well! Launching exclusive products can be a great way to drive engagement and boost sales during occasions like International Women’s Day. But the success of this idea depends on how well the chosen theme aligns with the occasion and how well it ties back to your brand. Because even the slightest hint of promotional content that overshadows the spirit of the occasion can send your customers away! #InternationalWomensDay #PhoenixMarketing

The power of social media amplification  In today's digital age, the power of social media amplification is a game-changer for getting your thoughts, ideas, or business out there in the big, wide world. Social media platforms are bustling marketplaces of attention, where a cleverly crafted post or shareable content can spark a chain reaction, reaching far beyond your immediate network. Whether you're a budding influencer, an entrepreneur, or just someone with a story to tell, social media's reach can turn a small voice into a roaring crowd, creating connections and conversations on a scale that was once unimaginable. So, if you've got something to say, why not let the world hear it? With the right strategy, a tweet or a post has the potential to echo across the digital landscape, resonating with audiences you never knew were out there, waiting to listen and engage. Confident Chics Conversation Podcast   Unleashing Bold Conversations, Empowering Women, and Embracing Fearless Living! 👉

🌟 Celebrating a Milestone Moment at Balenzia! 🌟 I’m thrilled to share a remarkable milestone achieved by Balenzia. This Women's Day, our campaign #EmpowerwithBalenzia reached a phenomenal 1 million views! 🎉 In the past three months, we've taken a strategic pivot at Balenzia, focusing on collaborations that resonate and connect with our audience. Moving beyond just showcasing our eclectic range of socks, we've embraced a narrative that intertwines with the stories of diverse individuals and their crafts. The heart of our recent success was the #EmpowerWithBalenzia campaign for International Women's Day. This wasn't just another campaign; it was a storytelling odyssey that captivated a million viewers! Celebrating women, their grit, and their triumphs, we didn't just hit a milestone; we created a movement that resonated across the digital landscape, garnering an astounding 1 million views! This incredible achievement has set a new benchmark for us. It's a testament to the power of content that resonates, engages, and inspires. Reaching 1 million views is not just about numbers; it's about the vast number of individuals we've connected with, the conversations we've sparked, and the community we've strengthened and expanded. Transitioning from focusing primarily on our signature socks, we ventured into the realm of collaborative creativity. By teaming up with an eclectic mix of influencers, artists, entrepreneurs to bring forth our latest collections, we've not only diversified our offerings but also brought new life and energy to our feed, making every scroll a discovery. These collaborations allowed us to narrate stories that resonate, connecting us more profoundly with our cherished audience. As we look to the future, we're excited to continue this journey of storytelling, community building, and innovation. With every step, we're committed to creating content that not just attracts views but also touches hearts, sparks dialogues, and fosters a sense of belonging. Here's to breaking more barriers and reaching new heights. #BalenziaSocks #Engagement #Innovation #Storytelling

Special day creatives and branding play a pivotal role in establishing a brand's identity in the digital world. By aligning with social causes and marking important days like Earth Day, World Health Day, or International Women's Day, brands can showcase their values and commitment to social responsibility. This not only enhances brand visibility but also builds a deeper emotional connection with audiences, creating trust and loyalty. Celebrating special days on social media allows brands to communicate their unique personality while supporting meaningful causes, giving audiences reasons to engage and share. It's an effective strategy for brand recognition and fostering positive impact. #Branding #SocialResponsibility #DigitalMarketing #SpecialDays #BrandRecognition #SocialMedia #EmotionalConnection #CorporateResponsibility #MarketingStrategy #SustainableBranding

CREATIVES: You don't have to choose 1 thing and do it for the rest of your life. You CAN be a multi-hyphenate. BUT - if you want to make money and attract the right type of clients to your #creativebusiness you need to get CRYSTAL CLEAR on what you are good at. CLARITY is YOUR NEW BFF. Why? Confused teams don't want to work with confused people. You should be able to tell a company or client in 1 - 2 sentences what you offer, why you are the best at it and what results you can provide. If you need help figuring out how to revise your bio to land more freelance work, comment below and come hang out at my workshop where I'll be sharing my framework for getting paid the BIG BUCKS as a creative. https://lu.ma/q8pea06h #creatives #contentcreation #creativeagency #talentagency #influencermarketing #influencers #creatoreconomy #workshop #businessstrategy #femaleentrepreneur

Just getting round to writing up my thoughts on the illuminating talks we had at our #NewEngagementEra event, last week. First up, Kenza Essalama from Purpose Union spoke about about engaging Gen Z Audiences: Engage & Act: Offer opportunities for direct action on issues they care about. Gen Z is all about activism. Stay Positive: Focus on positive impacts and proactive measures. Gen Z is more optimistic about the future than us millennials. Collective Power: Highlight the power of individuals coming together for change. Tailor Trust: Gen Z men trust businesses and non-profits, while women trust collective efforts. Craft your messaging accordingly. Verify Impact: Make your social impact visible and credible on websites and social media. Employee Advocates: Leverage your employees as influencers by demonstrating a strong social purpose. Inclusive Decisions: Involve young people in decision-making processes. Their future, their voice! Avoid Stereotypes: Recognise diversity within your audiences. No one-size-fits-all approach! ID: A view from the event technician's desk, whilst setting up for our event 'A new Engagement Era' showing a collection of screens depicting views of a stage, the audience, presentations and holding videos, in manifesto branding. #GenZ #Engagement #PositiveImpact #CollectivePower #Trust #SocialImpact #Inclusivity #Diversity #manifestoForChange

Grace, words can scarcely capture the immense pride and humility I feel at you being named among the elite "Top 15 Women #Influencers to Follow 2024." This recognition is not merely an honor bestowed upon you, but a resounding affirmation of the collective strength and resilience of women worldwide. In a world that has for too long been shaped by patriarchal narratives, you stand as beacon of hope, shattering glass ceilings and challenging the status quo with every stride. your voice, once muted whispers, now thunder with the force of a revolution, demanding equity, inclusion, and respect on a global scale. This accolade is a testament to the indelible mark you are leaving on the tapestry of history, weaving a tapestry of empowerment that will inspire generations to come. You are the architect of a new paradigm, where women are not merely tolerated, but celebrated for their invaluable contributions to society. Let us bask in this moment, but never lose sight of the journey ahead. For every barrier you tear down, a new frontier emerges, beckoning you to push forward with unwavering determination. Together, we will harness the collective power of our voices, our minds, and our spirits to forge a world where inclusivity and equity are not mere aspirations, but living, breathing realities. On this momentous occasion, I call upon all women to embrace their strength, their resilience, and their unwavering commitment to driving positive change. Let us be the change we wish to see in the world, inspiring others to join our ranks and amplifying the echoes of our collective triumph. This recognition is not the end, but merely the beginning of a new chapter in the annals of women's empowerment. Let us write that chapter together, with bold strokes that reverberate through eternity, leaving an indelible mark on the fabric of history itself.

▶️What would small business marketing expert @Adebukola Ajao say to the businesses trying to level up on digital platforms? Find out in this clip from the second of our recent three-part LinkedIn Live Series on Women Building Audiences. Link to view the full episode in the comments. #BusinessGrowth #SocialMediaMarketing #LinkedInExpert

𝐖𝐨𝐦𝐞𝐧 𝐋𝐞𝐚𝐝 𝐭𝐡𝐞 𝐖𝐚𝐲 𝐢𝐧 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐔𝐆𝐂 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 As we celebrate #internationalwomensday, it's important to acknowledge how women shape the digital world. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐬𝐡𝐨𝐰 𝐭𝐡𝐚𝐭 𝐰𝐨𝐦𝐞𝐧 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐡𝐚𝐯𝐞 𝐚 𝐛𝐢𝐠 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐞𝐜𝐨𝐧𝐨𝐦𝐲. They bring innovation and strength, making the online world more diverse and inclusive. Women play a major role in creating and consuming content. 𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐡𝐨𝐰 𝐭𝐡𝐞𝐲 𝐦𝐚𝐤𝐞 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞: 𝑭𝒆𝒎𝒂𝒍𝒆 𝑫𝒐𝒎𝒊𝒏𝒂𝒏𝒄𝒆 𝒊𝒏 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆: Female creators constitute a staggering 70% of profiles in the influencer marketing industry, driving consumer behavior and brand engagement. 𝑼𝑮𝑪 𝑹𝒆𝒊𝒈𝒏𝒔 𝑺𝒖𝒑𝒓𝒆𝒎𝒆: More than 50% of creator profiles are open to offering user-generated content services for brands, showcasing the growing importance of authenticity and relatability in shaping brand narratives. 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒂𝒏𝒅 𝑻𝒊𝒌𝑻𝒐𝒌 𝑫𝒐𝒎𝒊𝒏𝒂𝒕𝒆: Instagram and TikTok remain top choices for influencers, each making up 42% of paid collaborations, while YouTube lags behind with only a 2% share. 𝑫𝒆𝒔𝒑𝒊𝒕𝒆 𝒕𝒉𝒆 𝒑𝒓𝒐𝒈𝒓𝒆𝒔𝒔, 𝒄𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆𝒔 𝒓𝒆𝒎𝒂𝒊𝒏, 𝒔𝒖𝒄𝒉 𝒂𝒔: 𝑼𝒏𝒆𝒒𝒖𝒂𝒍 𝒑𝒂𝒚: The gender pay gap persists in the influencer economy, with women often earning less than their male counterparts for comparable work. 𝑼𝒏𝒓𝒆𝒂𝒍𝒊𝒔𝒕𝒊𝒄 𝒃𝒆𝒂𝒖𝒕𝒚 𝒔𝒕𝒂𝒏𝒅𝒂𝒓𝒅𝒔: While women are challenging stereotypes, unrealistic beauty standards can still pressure female creators. Overall, women are playing a pivotal role in shaping the creator economy, and their influence is likely to continue growing in the years to come. It's important to recognize the crucial role women play in shaping the creator economy. Their impact goes beyond just creating content. They empower communities, challenge stereotypes, and bring positive change to digital spaces. Despite facing challenges, their resilience drives progress towards a fairer and more inclusive online world. Kalyan Kumar Vaibhav Gupta #internationalwomensday #internationalwomensday2024 #creatoreconomy #influencermarketing #klugklug