While underwriters are often celebrated during hard market conditions, it is in a soft market where the true value and quality of your underwriting function, along with the risks you have written, are exposed. Firms that take proactive steps to prepare will be better positioned to navigate the softening market. Here are key insights and actionable strategies from my colleagues at Alpha that will enable you to drive success in a soft market.
Market conditions are changing, and after years of favorable hard market conditions, insurers are now confronting the challenges of a soft market - lower premiums, expanded coverage terms, and intensified competition. Thriving in a soft market demands a different approach. With the right strategies, carriers can adapt to these challenges and position themselves for long-term success. In our latest article, Britton Van Dalen, Tom Peat, Aran Easwaramohan, and Lydia Hurt provide insights and actionable strategies from relevant experience, showcasing the tools, behaviors, and practices that will drive success in a soft market. Read full article here: https://lnkd.in/gFWAG9CX #alphafmc #softmarket #insurance #specialtyinsurance #marketshifts #futureofinsurance