Dotdash Meredith’s Post

Unlock Growth: Paid Ads and AI Tools for Success! Unlock the secrets of effective growth in this insightful podcast episode! Join our hosts as they explore the power of paid advertising and AI tools—discover how targeting the right audience can turn every penny into profit. Don’t miss out on this essential knowledge for business success! #PaidAdvertising #AITools #PodcastSuccess #BusinessGrowth #TargetedMarketing #DigitalMarketing #Analytics #EntrepreneurTips #CostPerSubscriber #MarketingStrategy

It would be ironic for me to post about the latest episode of BOT- BitsOfTech without calling it an advertisement. You are hereby served with a dose of "Digital Ads" with a "Digital Ad" (this post). In this podcast episode, we dive into the world of digital advertising, exploring its recent advancements and how they influence marketing strategies. We start by discussing the intricacies of targeting specific audiences with ads and why it's crucial for effective advertising campaigns. Then, we examine the latest technologies that are revolutionizing the industry and reshaping how ads are created and delivered. Click into this to hear a conversation between insiders, also my buddies Suman Patel Nidhal Firoze Lakshit Goyal Link in the first comment! #digitaltransformation #analytics #ads #seo

Tired of wasted ad spend? 💸 Learn how AI can transform your digital marketing strategy with smarter ads and better targeting in our latest podcast episode! #BusinessHacks #AIAdvertising

Brands considering podcast advertising often have questions and concerns about Return on Ad Spend (ROAS). Some of these include: Measurement and Attribution: → How can we accurately measure the impact of our podcast ads? → What tools or methodologies are available for tracking podcast ad performance? → How do we attribute sales or conversions to podcast ads? Audience Targeting: → How can we ensure that our ads reach our target audience? → What data is available on podcast audiences to help with targeting? → Are there specific podcasts or categories that perform better for our target demographics? Integration with Overall Marketing Strategy: → How does podcast advertising fit into our overall marketing mix? → Can we integrate podcast ads with other marketing efforts (e.g., social media, email campaigns)? → How can we leverage podcast ads to complement our other advertising channels? In this article ( 🔗 below) we'll answer these questions and more. Get it 👇

Amazon DSP series - first episode is here 🚨 Yesterday, we shared a sneak peek into the first episode of our new Amazon DSP series... Today, we have officially launched the first episode! 🎉 Here's a bit of what you can expect Justin and Adam to get into ⬇️ 🟠 Amazon DSP offerings, including remarketing tactics, prospecting tools, and integrating DSP with your existing PPC strategy. 🟠 The ability to create customizable DSP campaigns that complement your search-driven traffic, so that a buyer completes his journey from awareness to conversion. 🟠 How to use DSP effectively for brand building, strategic competitor audience targeting, and how Amazon DSP fits into the broader Amazon advertising efforts for sellers and brands that operate off of the Amazon marketplace. 🎧 Listen on the podcast: https://lnkd.in/dXx5MnB4 🎥 Watch on YouTube: https://lnkd.in/gJi9sHbE

Mobile advertisers today face a significant challenge in ensuring high precision targeting of platforms while simultaneously respecting users’ privacy. Tune in the new episode of the Business of Apps podcast featuring Gaylord Zach, Head of Mobile Product at Verve. During the episode we cover: - Why targeting is crucial for advertisers and publishers - Verve’s approach to user privacy in ad targeting - Privacy-first targeting approach - Addressing relevant audiences without identifying individual users - Much more https://lnkd.in/gWXJsbQs #FutureOfAdvertising, #Privacy, #AI, #DigitalMarketing, #AppMarketing, #AdTech, #Podcast

Someone Who Really Knows Their Stuff!🌟 Balancing ads and business management isn’t easy. Know your way around Performance Max, audience targeting, asset signals helps SO much. Yes, Google’s costs are rising, and brands are feeling it, but if you know your stuff you can handle it like a pro. Watch the full episode! Links in the comments👇 #growwithevergreen #podcast  #theevergreenagency #googleads #paidmedia #marketingtips

Are You Maximizing Your Marketing Potential with AI? AI can revolutionize data analysis and audience targeting. In this #ECoffeeWithExperts episode, host Ranmay Rath sits down with Susan Richards-Benson, Head of Digital at Online Essentials SEM... ...to discuss how her journalism background shaped her approach to building trust and authentic client relationships. Susan shares key insights into navigating the evolving digital landscape, especially with the rise of AI and algorithm updates. Watch the full episode here to learn how these strategies can keep clients coming back! https://lnkd.in/grfdyqha #MarketingInnovation #AIinMarketing #AudienceTargeting #DigitalTransformation #Podcast

Demand Gen campaigns are a big opportunity, and here’s why: The newest episode of The PPC Mastery Podcast features Thomas Eccel (aka “The Demand Gen Whisperer”). I extracted a lot of golden nuggets about Demand Gen from his brain: ✅ Who is Demand Gen for, and do you really need such a big budget to use it? (spoiler alert: no) ✅ The core components of a successful Demand Gen campaign. ✅ Why Demand Gen campaigns are unique (with advanced Ad Group settings). ✅ Best practices for campaign structures, audience targeting ✅ How to use Meta audiences and data to improve Demand Gen performance. ✅ … And so much more. 🗣️ ”A really cool thing about Demand Gen is that it learns on the ad group level!” It was a pleasure talking to Thomas and I hope you like it. Watch/listen on: YouTube — https://lnkd.in/gfdY6xB3 Spotify — https://lnkd.in/gaapw8sn ♻️ Feel free to repost and share with a friend if you liked it!

6 Ways to reach your target audience this holiday season: 📍 Geofence location visits (events, stores, or offices) where your audience attends 📰 Contextual AI based on the content your target audience is reading, watching, or listening to 🛒 Previous purchase history for specific products, categories, or brands 👁️ High intent audiences that are actively looking for specific product or service 🤖 Predictive targeting based on the sites and time of the day your customers are most likely to engage on 🌐 Retarget website visitors that visited high intent pages but have not yet converted Learn more in our podcast episode with Agorapulse ⬇️ https://hubs.ly/Q02LfjH30