DocketAI’s Post

What matters most to marketers? Some immediate thoughts: - To sow seeds of optimism and hope. - To act with integrity avoiding campaigns that divide or create distortion. - To represent all of humanity in front of and behind the camera. - To not let shiny new things distract from the power of story - To inject companies with insight, creativity and play.

Usage of saas services is growing in Europe .

It has been a few weeks but am still feeling energized by the 2024 Forbes CMO Summit in Aspen, CO! 🌟 ⛰ A huge thanks to Seth Matlins for bringing together this extraordinary group and creating a platform for community and real conversations on "What Matters Most". Things that resonated and matter most to me: 💚 The privilege we have to lead and take care of those in our charge 📚 Keep learning and challenging the status quo especially in a world that is changing so much. We need to nurture the brands we represent and think about how they are performing as much as we think about last clicks! 🙂 Put the customer in the center of CX and don't let your org show in the journey ❣ Kindness always counts 💫 The legacy we leave on those around us in how we show up and through the work we do matters Sharing some content on that question below. Love the diverse answers from other marketing leaders to one question “What Matters Most"? Take a listen! There were several common themes on performance, the humans we serve and being optimistic! These are all things our H&R Block team embodies in our work daily. 💚🟩 A heartfelt thank you to Forbes for hosting such a dynamic event. Let’s continue to push boundaries and drive meaningful change together. What do you think are the most important priorities for marketers today? I’d love to hear your thoughts!  What an incredible summit! Loved spending time with so many friends Samantha Maltin Kyle Dropp, PhD Nadine Dietz Steven Wolfe Pereira ⚡️Marisa Thalberg William White Gary Vaynerchuk Andrea Sullivan Brad Simms Benjamin James Linda Boff Yin Woon Rani Soyoung Kang Lindsay Bennett Ross Martin Ella Kieran #ForbesCMOSummit #MarketingLeadership #Innovation #HRBlock

We’re kicking off a series of Growth Readiness Workshops designed to help early-stage founders like you grow their businesses. 🚀 Whether you're refining your business strategy, looking to improve customer acquisition, or just needing expert guidance—this workshop has you covered! If you think this would benefit you or someone in your network, forward or reshare it. P.S. Applications are closing soon, so don’t wait too long! 🕒 🚀 https://lnkd.in/dYqEvFyM Invest2Innovate (i2i), Visa, Laiba Ahmad, Faiza Yousuf, Faizan Laghari, Aleena Khan, Saba Kalsoom

🌟 Insights from the 3rd SaaS Collective - Middle East Meetup 🌟 Grateful to everyone who joined us for the 3rd SaaS Collective meeting! A special thanks to Waleed Totari for sharing his deep insights into building GTM strategies and processes from the ground up in the Middle East. Key Learnings from the Session: 1️⃣ Build the Right Team: • Look for individuals with an innate drive – the kind of people who, even if dropped in a forest, would start cutting trees and building something. • Focus on willingness to learn, intellectual capacity for value-based selling, and strong communication skills. 2️⃣ Data-Driven Processes: • Define fair, data-backed processes like MQL to SAO conversion rates and achievable targets for the market. • For new setups, evaluate metrics with a 3-month milestone to ensure they align with market realities. 3️⃣ Leverage Past Data: • Past interactions and organization mapping are invaluable. Track where key individuals move and use this information to reignite opportunities. 4️⃣ Personalized Yet Generic Outreach: • Keep initial communication generic yet valuable, focusing on understanding their needs before tailoring solutions. It was an insightful session filled with actionable takeaways for all of us navigating SaaS growth in this dynamic region. Looking forward to continuing these collaborative conversations! Avi Gambhir Sadhna Raj Kanoria Sam Pandey Shobhit Bhargava Ahmed Mostafa Megha Gupta Raheel Akhtar Farrukh Umarov Aziz Khalikov #SaaSCollective #GTMStrategy #MiddleEast #SaaSGrowth #Leadership #SalesExcellence

This week’s word that occupies my mind is “Co-creation” Being part of the #JLRDataFest showed us once again how much good is coming out of true collaboration. Yes, we can show you what an ideal scenario looks like when it comes to AI-powered #DevSecOps (we’re the Gartner leaders in the sector after all) but at the end of the day, only you as an end-user can teach us what the reality looks like - your questions, your complex challenges, your pains and your wins. Only a symbiosis of both sides can co-create a winning combo - powered by deep understanding and co-creation of something that empowers you to be the best in your job. When best of both worlds come together, excitement about the future is the natural outcome. I don’t sell, I don’t market, I just care So where’s the future taking you? Let’s go! #empoweredbycare #inspirationfeedsinnovation by GitLab #needforspeed Rebeca Fenoy- Anthony ☁ 🚀 Peter Mills Neha Pujari Jessica Wang Max Woolf Mahsa Motamedi Simon Daniel MBA MSc BEng Nick Veenhof Martin McVay

We wrapped up the year on Friday and took some time to look back on 2024. This was a tough but ultimately rewarding year. We made difficult decisions—cutting services that weren’t working, doubling down on what does, and streamlining how we deliver value. It wasn’t easy, but it paid off. Here are some highlights from the year: → We hit our highest total revenue yet. → Signed 53 new client agreements. → Launched 10 projects, including one of our largest ever. → AI consulting and custom solutions became our fastest-growing line of work. → Spoke at 35 events and conferences. → Our team is leaner, faster, and more focused on solving the right problems for our clients. Most importantly, we did the hard work this year to put ourselves on the best trajectory we’ve been on in 14 years. I’ve never been more excited about our future. Now, we take a little rest to spend time with our families over the holidays. Then, we get back to work. See you on the other side.

#GitLab provides a holistic, compelling and robust value prop for the SDLC, and #AWS is an optimal destination to for the #DevSecOps cycle and deployment of the actual workloads. Industries where the SW experience almost defines customer experience and loyalty should take a focused closer look at the extensive portfolio of #GitLab offerings. Disclaimer: may exclude flux capacitor firmware (this is still a secret closely guarded by Dr Brown) 😊

🌟 Insights from the 3rd SaaS Collective - Middle East Meetup 🌟 We are grateful to everyone who joined us for the 3rd SaaS Collective meeting! Thanks to Waleed Totari for sharing his deep insights into building GTM Outbound strategies and processes from the grounds up in the Middle East. Key Learnings from the Session: 1️⃣ Build the Right Team: • Look for individuals with an innate drive – the kind of people who, even if dropped in a forest, would start cutting trees and building something. • Focus on willingness to learn, intellectual capacity for value-based selling, and strong communication skills. 2️⃣ Data-Driven Processes: • Define fair, data-backed processes like MQL to SAO conversion rates and achievable targets for the market. • For new setups, evaluate metrics with a 3-month milestone to ensure they align with market realities. 3️⃣ Leverage Past Data: • Past interactions and organization mapping are invaluable. Track where key individuals move and use this information to reignite opportunities. 4️⃣ Personalized Yet Generic Outreach: • Keep initial communication generic yet valuable, focusing on understanding their needs before tailoring solutions. It was an insightful session filled with actionable takeaways for all of us navigating SaaS growth in this dynamic region. Looking forward to continuing these collaborative conversations! Vandana Bhutani Avi Gambhir Sam Pandey Shobhit Bhargava Ahmed Mostafa Megha Gupta Raheel Akhtar Farrukh Umarov Aziz Khalikov #SaaSCollective #GTMStrategy #MiddleEast #SaaSGrowth #Leadership #SalesExcellence

Last week, we hosted our second roundtable event for CFOs from our ecosystem. The evening was a perfect blend of food, drink, and invaluable insights from our guests regarding the importance of M&A as an inorganic growth engine. A special thanks to Assaf Ben Ami, Co-Founder and CFO of ironSource, and Ofer Koren, CFO of Global-e, for sharing their extensive M&A experiences and lessons learned.  Some of our favorite takeaways include: 👉 When looking to make an acquisition, strategic rationale needs to be sound - it can complement your product offering, supercharge your company’s growth, or mitigate technology gaps while ensuring you have the right partners.   👉 The cultural fit between organizations is critical, so invest time in creating the right stricture pre-transaction to integrate the two organizations later on. 👉 Carefully evaluate whether the timing is right, as M&As demand substantial resources and will inevitably divert attention from other company priorities.   👉 While being cognizant of the potential synergistic value the two companies bring to the table, be disciplined about valuation and the overall economic rationale for the deal. 👉 Be open to various forms of strategic cooperation that are short of a full acquisition, but could yield significant value nonetheless and ultimately lead to a combination of the two companies.   Thank you to all who joined us, especially Assaf and Ofer who reminded us once again that building a large company requires vision, tremendously diligent work, and crystal clear goals.