DMK Skincare HQ’s Post

A mindset rooted in science and focused on solutions is making waves in the beauty sector, embraced by consumers driven by tangible outcomes. 🔬💄 Moving forward, the beauty landscape envisions hybrid innovations and experiences dedicated to optimizing daily performance. From clinical skincare to science-driven makeup, the next phase of beauty will be shaped by the realization of radical performance. Leïla Rochet, Chief Inspiration Officer and Founder (Cosmetics Inspiration & Creation), will share how science is evolving the beauty conversation and showcase the latest innovations to impact the industry from outside of the category. Supported by strategic insight, Leila will identify new territories for beauty innovation. Enora LE ROUX, Scientific and Product Consultant, will decipher innovative beauty products that leverage scientific advancements and cutting-edge technologies in their development. 📅 Mark your calendars for this conference at MakeUp in Paris on May 29, 2024, kicking off at 1:30 PM. Register here 👉🏼 https://bit.ly/3Ihplks #MakeUpinParis #ScienceBeauty #HybridInnovations #BeautyTalk #InnovativeProducts #ScientificAdvancements #Makeup #Skincare

A mindset rooted in science and focused on solutions is making waves in the beauty sector, embraced by consumers driven by tangible outcomes. 🔬💄 Moving forward, the beauty landscape envisions hybrid innovations and experiences dedicated to optimizing daily performance. From clinical skincare to science-driven makeup, the next phase of beauty will be shaped by the realization of radical performance. Leïla Rochet, Chief Inspiration Officer and Founder (Cosmetics Inspiration & Creation), will share how science is evolving the beauty conversation and showcase the latest innovations to impact the industry from outside of the category. Supported by strategic insight, Leila will identify new territories for beauty innovation. Enora LE ROUX, Scientific and Product Consultant, will decipher innovative beauty products that leverage scientific advancements and cutting-edge technologies in their development. 📅 Mark your calendars for this conference at MakeUp in Paris on May 29, 2024, kicking off at 1:30 PM. Register here 👉🏼 https://bit.ly/3Ie3fzh #MakeUpinParis #ScienceBeauty #HybridInnovations #BeautyTalk #InnovativeProducts #ScientificAdvancements #Makeup #Skincare

Success Story of WOW Skin Science Brand, A Journey of Success in Skin Care💁♀️💥 Imagine a journey that starts with a dream, transforms natural ingredients into magic potions, and leaves a trail of glowing, happy faces in its wake!! #successstory #skinbrands #growth To read the full article please follow the link👇 https://lnkd.in/gSG5UZM5 For more updates follow KaroStartup

The beauty industry thrives on promises of clear skin, youthful glows, and miraculous transformations. But how do you navigate the endless claims and separate genuine benefits from marketing hype? This recent Deconstruct campaign showcased a strategy for building trust in skincare through scientific evidence. This approach involved: 1) Testing and Transparency: Comparing their product's key metrics (e.g., potency, absorption) to competitors. By sharing this data, consumers can evaluate products based on objective results, not just marketing messages. 2) Focus on Evidence: This approach prioritizes scientific data over unsubstantiated claims, empowering consumers to make informed decisions. 3) Building Confidence: Offering a money-back guarantee can further demonstrate confidence in a product's effectiveness. This campaign highlights the importance of data and transparency in building trust within the skincare industry. By prioritizing scientific evidence, consumers can navigate the often-confusing world of skincare with greater clarity. Do you think the skincare industry should prioritize data and scientific evidence in its marketing? Why or why not? Share your thoughts in the comments below! #marketingcampaigns #targetmarketing #marketingstrategies #customertrust #trustbuilding #livecampaign #strategicmarketing #competitivemarketingadvantage #deconstruct #strategicbranding #digitalmarketingagency

On Wednesday I attended GWI’s breakfast briefing, diving deep into the world of Gen Alpha 👧🏼👶🏼 Matt Smith shared some incredible insights, backed by data from GWI, about how this next generation is shaping trends before they even know what “trends” are. What did we learn? That Gen Alpha aren’t just Gen Z all over again. From their natively digital behaviours, to their 10-point skincare regimes, they're already making waves. Brands better stay on top of these insights if they want to keep up with the next generation of decision-makers 💡 #GenAlpha #GWIbriefing

Holi's right around the corner, but is your brand's strategy ready? We've got all the colors (and strategies!) to make your brand the festival favorite! ✨ From pre-Holi skincare to post-celebration aftercare, learn how to highlight your products' benefits and win big with your audience. Ready to turn Holi into the biggest win for your beauty brand? Check out these strategies below 👇🏻 #HoliMarketing #BeautyBrandTips #FestivalReady #VideoCommerce

Over the past quarter, Formula Fig has experienced a remarkable 35% increase in subscriptions to our membership program. This growth is a testament to our unwavering commitment to delivering a range of innovative and effective treatment solutions tailored to each guest's needs. The formula is simple: Community, consistency, and results. Here's what our members are saying: "I booked a complimentary facial and I enjoyed it so much that I became a member ! If you haven’t tried this location, GO! " - Isabella Lopez, Google Review "I have a membership here and the team is always amazing for my monthly facial!" - Hannah Breese, Google Review "Just had my first facial at Formula Fig and couldn’t have had a better experience! All staff was welcoming and kind, the facial was amazing and tailored to my skin needs and concerns, and I could honestly feel the difference after the 30 min treatment. I became a member before even exiting the store! - B Lima, Google Review Why become a Formula Fig Member? ▪️ Benefits + Perks Our members enjoy personalized skincare consultations, early access to new products, exclusive events, and special treatment pricing. ▪️ Community-Focused: Join a vibrant community of skincare enthusiasts and experts, sharing insights and tips for healthy, glowing skin. ▪️ Innovative Treatments: Experience visible progress towards skin goals with consistent cutting-edge treatments and products designed by leading skincare professionals. #FormulaFig #GiveAFig #Reviews #Memberships #BenefitsandPerks #CommunityDriven

#NIQ12DaysOfBeautyInsights – Day 11 🎁 Insight 11: Gen X’s Unmet Needs 🎁 Gen X, often the forgotten generation, are the biggest beauty spenders. Brands, it's time to focus on Gen X and meet their needs! Read more on the future of beauty . Stay tuned for tomorrow's insight!

How to Grow a Skincare Brand Successfully In today’s competitive beauty industry, building a skincare brand requires more than just great products. It demands a strategic approach, clear branding, and effective marketing. Success doesn’t happen overnight, but by following the right steps, your skincare brand can grow steadily and sustainably. In this blog, we’ll guide you through key strategies that help skincare brands thrive in this competitive space. How to grow a skincare brand successfully. Find out here from industry experts. Get help through skin care business consulting services. https://lnkd.in/eCiz_U8X #SkincareBrand #BeautyBusiness #BrandGrowth #EntrepreneurSuccess #SkincareEntrepreneur #IlluminationConsulting

💜 Making Skincare Playful with Dermi 💜 In the first challenge of our recent Project Disrupt, we’re thrilled to share Dermi. We reimagined tween skincare through a simple concept: Edu-play-tion. Why? Because the oversaturated skincare market is overwhelming for tweens. From buying anti-aging creams (yikes!) to mimicking routines they don’t need, these skincare-obsessed tweens are left confused—and parents are left footing the bill. So, we burst that bubble and gave tweens the freedom to explore skincare on their terms. ✨ Dermi is more than a brand—it’s a playful, creative space for Generation Alpha to dream and learn. With vibrant, reusable packaging and age-appropriate solutions. Dermi empowers kids to embrace their curiosity without compromise. This is skincare that’s fun, simple, and perfectly tailored for them. See how we brought this bold vision to life in our latest case study. 👀 https://lnkd.in/ed3JsPQy #disruption #skincare #packagingdesign #brandidentity #robotfooddesign