Dina Eisenberg JD EMBA CO-OP™’s Post

📚 CONFERENCE POSTING 101 👨🏫 There are multiple categories of posts that are almost guaranteed to get engagement during conference season. Here are a couple. If I'm missing any please advise. 1) The "who is going to [insert conference]?" post You likely have already seen a dozen of these, so you have a good idea of who is going. That doesn't matter. You still need to do this post. This is a low effort, simple way to get a ton of comments from others who are going. 2) The photo dump + multiple tags post Post a bunch of pictures and tag everyone and their companies. They'll all reply/like/share it for sure. 3) The "I'm not at [insert conference], I'm actually working" post You aren't at the conference and are feeling FOMO, but instead of saying that you flip it and turn it into a flex. This one is risky, but if done properly can be effective. 4) The booth number post If you have a booth, you're probably going to be bored out of your mind standing there all day, so you need your friends to stop by the booth. Make sure they know the booth number! 5) The "I'm on my way to [insert conference]" post Post a pic at the airport or in the airplane. Bonus points if you post a pic at the airport bar or in a lounge.

💫Corporate Conference Organisers💫 Are you busy planning your conference or Awards Ceremony between now and the end of the year? I know there's lots to do, and you have a list as long as your arm to get done, but have you booked your VOG/Live Announcer yet? If not, don't leave it to the last minute. September onwards is notoriously busy in event world and it would be a disaster if you didn't have a voice to guide your audience through your event. Sue from reception might be chatty on the phone, but to help glue an event together you need to hire an experienced, professional voice who understands how to engage your audience and deliver the correct style and tone to match. I help Corporate Conference Producers deliver outstanding events by engaging their audience effortlessly and professionally.-Voice by Carla: Delivering an efficient, reliable, and trusted voice. I'd love to help you with your event, DM me today and we can discuss your plans. #corporateevent #corporateconference #awardsceremony #medicalconference #conference #internationalconference

📣 Join the BONUS October Q&A! Topic: Conference Planning: Bums in Seats and Minds Engaged. Register here (no cost to attend) 👉 https://lnkd.in/gD6VxVJP ABOUT 🤔 You are planning a conference and you want it to be as successful as possible. In today’s Informed Decisions Q&A session, we’ll offer some fresh ideas and insider perspectives to help you create a truly memorable conference. Join Randall Craig, Hall of Fame speaker, who has presented at and attended 500+ events, to explore topics such as: ✅ Effective event marketing strategies, without breaking the bank. ✅ No more PowerPoints! New formats that can improve attendee engagement. ✅ Speaker selection strategies: Speaker types, and the tough questions you should ask anyone presenting to your audience to ensure value and fit. ✅ From knowledge to action: Translating event attendance to tangible change. ✅ (And for associations: Using the event to improve member engagement beyond the event itself: Improved retention, future event registrations, online engagement, etc.) We want to answer your questions too! Either ask them at the event or send them in advance to ⭐Ronja Francoeur Soroka at ronja@randallcraig.com. 🗓️ Date: Tuesday, October 15 at 12 noon ET Register here (no cost to attend) 👉https://lnkd.in/gD6VxVJP

Do you know the reasons your attendees show up at your events? And why do they wait so long to register, anyway? A new study, aptly named “Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Spoiler alert: It isn’t early bird discounts. https://bit.ly/3WgQpsm #events #attendees #registration #insights #revenue #attendance #Martiz #meetingprofs #meetingprofessionals

72% of first-time attendees reported major overwhelm. Imagine it is your 18th year organizing this industry event and every year, you deliver more, you push the boundaries - more content, more big name presenters, more partner events, more parties…More. And….72% of your first-time attendees are so overwhelmed, you can find quite a lot of them having quiet time in hallways, in the cafe, and outside…. ❓ Is more better ❓ You sign up for a conference that advertises: Over 100 education sessions Over 80 exhibitors with limited exhibit floor hours 12 tracks 3 evening parties 4 days of nonstop action It’s a bit like eating at an all-you-can-eat buffet. Sounds fantastic at first but then….. ❓How do you choose ❓ ✅ Do you cross-coordinate with your colleagues? ✅ Are you clear on what you want to get out of the event? Now, for those of us who are organizers - look at those questions above - are we putting ourselves in our attendees’ shoes? Are we making it easy for our audiences? Here are a few things we can do at large overwhelming conferences ✅ Lead attendees - Be a sherpa/guide and make it abundantly clear how to navigate sessions - allow participants to self-identify - either based on job/title, seniority or some other measure. Also, have simple, clear, actionable takeaways listed for every session ✅ Have empathy - Schedule breaks or have lounges for people who may not love non-stop running in between sessions to unwind ✅ Connect attendees - we all know that part of the benefit of attending an industry event is meeting new people and catching up with old friends. We all want to belong. Make it easy for attendees to find their people - make Make community a hub of your event And when it comes to making an exhibit hall less overwhelming, more inviting, and worth your attendees’ time, check out this post from friend and collaborator Nelia Nunes https://lnkd.in/gx9zvfPt

First impressions are EVERYTHING, especially at events and conferences! Having attended and produced countless conferences over the years, I know all too well how important it is to set the right tone from the moment guests arrive. One thing I don’t like to see- attendees being greeted with long, slow-moving check-in lines. It doesn’t have to be that way! Here are a few things EVENTS USA does to set a positive tone right from the start: Let guests find their own name tags – Skip the congestion at the door. Set up tables on the outer edges of the room with name tags arranged alphabetically by first name since that’s typically the name you enlarge on the name badge, it’s easy to see and encourages effective networking. Attendees can locate their own tags easily and without delay and get to the business of making connections. Use floating check-ins – Have your staff on the move, not stuck behind a table! Equip them with tablets or devices to check people in as they arrive, making it a seamless, personal experience that welcomes guests rather than keeping them in line. Send agendas digitally in advance – By providing digital agendas before the event, guests can prepare and know exactly where they need to be, this saves time, it’s a green solution, and helps avoid confusion. While none of this is rocket science you’d be amazed at how often simple solutions are overlooked. Put your best foot forward, and start your event off with a welcoming and efficient check-in experience!  #EventsUSA #EventProducer

We help internal teams align six key steps when designing their conference throughline. Through these key steps, we ensure that conferences are developed around best practices that set the bar higher than a fun experience and deliver outcomes and momentum that continues well after the event itself has wrapped up. SW&A’s Key Steps for Conferences: ·        Step One: Set the Content Team & Process ·        Step Two: Align the Communicators to Messaging ·        Step Three: Build Content & Context ·        Step Four: Blend Content & Context ·        Step Five: Add Supporting Roles ·        Step Six: Measure Outcomes To get more in-depth information on each of these steps, read @Sally’s latest newsletter. And as always, we’re here when you need us! https://lnkd.in/eQ7twGGR

Hey! In one month, this room will be filled with 200 agency operations people for our Clockwork conference. If you work in agency operations, this is the world's only conference specially for you! Full day conferences make me nervous, because they cost a lot more to run*. With a half day event, our breakeven is something like £10,000 + VAT but with a full day it's £25,000 + VAT. That's because not only do the venue costs increase on a full day event – but you have to add lunch and two rounds of catering on top**. But... it does make the day better. You can fit more in and you can give people more We've decided to make this a full day conference so you can spend some time hearing from speakers, and some time meeting other agency operations people in our breakout rooms. If you work in agency operations, or you're interested in making your agency work better, it's difficult to think of anything better you could be doing on 11th June than join us at The British Library. * We try to minimise risk but it's hard when you also want to put on a good event. I have got this very wrong sometimes. For example, Good Agencies Summit in November lost about £17k because I chose a venue that was just too expensive. ** Our events also cost a lot more because we book the whole venue, not just one theatre – so you get to move around and talk to people.

3 ways to maximize your conference results: Conferences are beginning to ramp up for the year. If your company is exhibiting, this becomes a large expense. Here’s 3 ways to get the most out of conferences: 1. Setup meetings in advance —> If your team does not have qualified meetings setup in advance of a conference, you should reconsider whether you attend that conference next year. A good rule of thumb is for each sales person in attendance, you want at least 3 qualified meetings setup in advance. Don’t rely on the walk-by booth traffic to generate your meetings. 80% of the time, the people stopping by your booth are other vendors looking to sell to you or simply have a conversation. 2. Strategically select which sessions to attend —> Whoever you send to represent your company at the conference, needs to have several sessions they plan to attend. The conference work doesn’t end when the event ends . . . not if you’re doing it right. If you strategically select 3-5 sessions to attend based on the topic and speakers, you now have 3-5+ highly qualified prospects to outreach to. The best part is, since you attended their session (and took notes!), you can be very specific in your follow up and maximize your chances of getting a meeting post conference. 3. Know when NOT to exhibit —> Exhibiting is expensive, especially if you are early stage. Certain conferences are great to exhibit at, but many more should be attend only events. Don’t think you have to exhibit to make a conference worthwhile. My recommendation to clients, and the standard that I held my previous teams to, is that a rep can attend a conference as long as they have 3 qualified, confirmed, meetings scheduled in advance. You don't need a $20k+ booth to get a lot of value from a conference. If done right, your team can generate just as many, if not more, qualified meetings by not having a booth. ------------------- If you want better sales results, reach out to learn how I can help.  #salesandmarketing #conference #healthcareconsulting #ceoinsights #salesstrategy

Step-by-Step Guide: 14 Key Points on How to Plan a Conference To help you organise a successful conference, here’s a list of 14 important factors to consider during the planning phase. 💪 https://lnkd.in/gea2vzve #howtoplanaconference #conference #corporateevents