DIA Studio reposted this
#typography is currently being reinvented. Perhaps only now being discovered. In any case, the boring days of static characters are over. Raise the curtain on the inspiring power of #motion... Where corporate designs used to be created, kinetic identities, typographic systems and generative tools are now being developed. This is also turning the principles of logos and logotypes upside down. #brands and #branding also need to be rethought... If you want to try out what the new world of #typography has to offer, you can do so here: www.tools.dia.tv Thanks to Meg Donohoe, Managing Partner at DIA Studio and Monkey Type, access to some custom design tools has been released behind the scenes. These are normally reserved for internal research and development and for customers... Without the pioneering development of such tools, typography would be doomed to be trapped in a corset of inflexibility... #typography #logo #logotype #brands #branding #design #designthinking #art #trends #abouttrends #transformation
