This Juneteenth, I’m celebrating a different kind of freedom—the freedom to choose myself. I've always wanted to be a creative professional, and I achieved that dream, by rising to the role of an Art Director. It's a point of pride for me as a self-taught artist and designer who was regularly told to "choose something else". However, the full-time office environment brought back memories of high school bullying, with its office politics and hierarchies. It was a place where I couldn't truly thrive. As a creative, I learned and grew immensely in the last year, but I began to doubt my abilities and passion over time. Despite my personal successes—landing big clients, creating music videos and horror movies, organizing art and music events, and community organizing movements—my skills and achievements suddenly seemed irrelevant in this new environment. The goalposts kept moving, and the rug was constantly being pulled from under my feet. My experience as a business owner, which once made me stand out in the hiring process, no longer mattered as an employee. The skillset that got me here was now seen as inadequate. So, I took a step back. I chose to switch back to freelance work, allowing me to tend to my garden, get adequate sleep, and prioritize my health without sacrificing my career. I no longer want to carry the weight of microaggressions alongside a heavy workload. Advertising is hard enough - why make it harder for the marginalized individuals in your agencies? I'm seeking opportunities that value me as a whole person, not just as a quota to fill or a box to check for diversity. A recent New York Times article highlighted the lack of diversity in advertising, noting that Black professionals often stay at agency jobs for two years or less. This resonated with me deeply and pointed to an industry-wide problem being pitched to me as "individual failings". I know there are people out there doing the work, so here is my lighthouse! For those interested in my journey and work, you can learn more at destinylaurice.com. Here’s to celebrating our journeys, our freedoms, and our choices. Happy Juneteenth! P.S. I'm posting early so I truly, do not have to be online tomorrow 🕶
So proud of you!
Your work is really good!
I support you in this choice, and if I can connect you to any work (agency or brand side) I would be happy to do so 💛
Inspiring, wishing you the best with the career path ahead!
Photo Art Direction and UGC Creation
6moSo proud of you for choosing you