Incredible to see the brewing and winemaking worlds coming together to shape a greener future! From regenerative farming to innovative ingredients like Kernza, it's exciting to see how the industry is evolving. Proud to be part of this movement alongside amazing partners like Patagonia Provisions. Here's to raising the bar - one eco-friendly pour at a time! 🍻🌍
Whole Foods Market just wrapped up an inspiring Q4 all-hands and let me tell you—there’s a lot to celebrate, and even more to be excited about. One of the highlights was an in-depth look at the future of sustainable sips, led by our own Mary Guiver and an incredible panel that included Garrett Oliver from Brooklyn Brewery , Peter Skrbek from Deschutes Brewery, Jack Dyer from Topa Topa Brewing Co., and Paul Lightfoot from Patagonia Provisions. They shared a clear vision of how the brewing and winemaking worlds are going greener by the day, proving innovation and sustainability (Kernza and Fonio are just two climate-smart ingredients that can be added to a brew to make a great beer) truly belong in the same glass. Our 2025 trend forecasts also confirm it: sustainable sips are on the rise. From regenerative agriculture to lightweight wine bottles these eco-conscious efforts are reshaping what we pour and Whole Foods Market will continue to be at the forefront, supporting brands that prioritize the planet while raising the bar for quality and creativity.