Derek Champlin’s Post

Day 6 is about the gift of revenue streams 🎁 Fitli helps you manage every income stream effortlessly. Retail, memberships, donations—seamless and stress-free. Want the full scoop? Book a demo and unlock your studio’s potential ➡️ https://lnkd.in/gTZxHtyA  #12DaysofFitli #TwelveDaysofFitli #AIForMarketing #NoBudgetMarketing #CreativeMarketing #HappyHolidays #FitliHoliday #digitalmarketing #digitalstrategy #socialmediamarketing

This might sting, but it’s true: most donors don’t want you hovering when they’re making a donation. Think about how you shop—how often do you interact with store employees? Probably not much. Most of us buy online because it's quick, easy, and hassle-free. And if you do go to a store, you don’t want an employee trailing behind you; that’s more likely to make you leave. The same goes for donations. Donors want the process to be simple and on their terms. Keep it easy, and don’t overcomplicate the experience.

💯 💯 💯 💯 💯 An email Thank You, followed by an email-only Welcome Journey is not very effective at this. Digital Only simply doesn't retain donors. But it's brilliant at acquiring them! The stat you see from the US - "20% retention of first time givers" - this stat is largely the big, national charities that try and do everything by email (to save money) 😕. Smaller orgs - who send a warm and human Thank You letter... followed a few weeks later by a Welcome Pack (Letter+Newsletter+additional info+bookmark or sticker) - have closer to a 40-45% retention of first time donors. Especially if they add a Welcome Call. It's expensive to get a new donor... it's more expensive if you don't invest in keeping them.

Discover How to Maximize the Impact of Your Generosity Are you looking to make your donations go further and create a continuous cycle of support for the causes you care about? In Capitalize on Generosity, you'll find an innovative approach that transforms your charitable giving into a growing, sustainable source of social change. This document introduces you to strategies that apply the power of compound interest to philanthropy. By reinvesting the tax deductions you receive from your donations, you can multiply the impact of each contribution, creating a virtuous cycle of generosity. Learn how to transform your tax benefits into new donations and make every gesture count more. Whether you're a small donor or a seasoned philanthropist, these practical ideas will help you make a lasting difference without increasing your financial effort. Ready to explore a new way of giving? Download and read Capitalize on Generosity today and start multiplying the impact of your donations!

𝗧𝗵𝗲 𝗽𝗿𝗼𝗼𝗳 𝗼𝗳 𝘁𝗵𝗲 "𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴" 𝗽𝘂𝗱𝗱𝗶𝗻𝗴 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗼𝗻𝗼𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Making the second donation -  the most important one. 𝗔 𝗳𝗶𝗿𝘀𝘁 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 "𝘁𝗿𝘆 𝗼𝘂𝘁": ❓ Can you deliver on the promises you made - when you asked for the money? ❓ Will you surprise and delight along the way? ❓ Will time spent with you - be time well spent? If you get a second donation - the answer to the above questions is YES! ✅ The proof is in the pudding - the donor is coming back for more. ✅ If you get an uplift in value - they're coming back for more with bells on. People tend to celebrate the hell out of the first "try out" donation - high fives, emails shooting around the office and drinks down the pub. And then a much more quiet celebration for the second donation. I've always thought that was the wrong way round. Go more bananas for the second donation. The first - is a try out. The second - is when you actually have a donor. 🤜 And validation that your donor experience is everything you hoped it would be. After all, your goal is to create a community of donors - not a collection of donations. 📌 𝗣𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗺𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁. 𝗕𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝗲𝗰𝗼𝗻𝗱 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻𝘀 - 𝘁𝗵𝗲𝘆'𝗿𝗲 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗿𝗼𝘂𝗻𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂.  Celebrate the hell out of that...😀 🎉🎉🎉

I'm not just a fundraising professional--I'm a donor. I'm not going to name names but the truth is that even major nonprofits aren't reaching for that second donation. I have high standards for how my organization engages with donors, from doing my best to acknowledge each donation within 48 hours to thanking each donor 7 times. However, I don't see other nonprofits doing much more than sending an automated message through their CRM. Maybe I'm a stickler because of my area of expertise. But I do know that the least we can do is reach out to our donors to say thanks. Here are some of my favorite ways to do this: 1. A handwritten note 2. A quick personal email 3. A signed letter receipt 4. Quarterly donor acknowledgment newsletters 5. Mentions in newsletters 6. Mentions on the website 7. Mentions in print materials. 8. A phone call 9. Intentionally attending their events to say thanks if you can 10. Sharing new metrics that demonstrate what your nonprofit is able to achieve There are probably even more that I'm leaving out! Please feel free to share.

Is Goodwill all about profits? Let’s get into it. Hey, I’m Sharmon, and I work with social and environmental impact orgs to build stronger brands and solid foundations. Let’s talk about Goodwill. For years, folks have raised an eyebrow at their model—selling donated clothes. But here’s the real deal: those sales? They go right back into funding community programs. It’s not just about thrifting—it’s about creating real change. Check out the full video to see how clearing up misconceptions can level up your brand’s impact. Got questions? Drop ’em in the comments—let’s dive into this together. #SocialImpact #BrandTruths #NonprofitBranding #Goodwill #ThriftingForGood

Personalization is key 🔑 Did you know personalizing the donation experience can significantly boost engagement? With Fundraise Up's Open Checkout, donation forms can be prefilled for donors. This means less hassle and more donations! Imagine your supporters having their info filled in automatically—sounds good, right? Get the details on the new Open Checkout method: https://hubs.ly/Q02VMpFw0.

Asking for money...it's a little bit awkward, isn't it? As children, we're happy to ask for pocket money with no sense of guilt or shame. Yet, as we enter adulthood, we attach a sense of embarrassment or coyness to asking for money, whether that's: - A pay rise. - For a charitable cause. - Funding a business venture. On the latest episode of The Art of Communication Podcast, Sian and I discuss the art of fundraising, specifically: - How to start a fundraising dialogue - Fundraising techniques and tips. - Common challenges and their solution. 👉 https://lnkd.in/gq43t6v

Are you in the phase of life where it is time to downsize? Here are a few tips to help you along with the process: 1) Have your children pick out items they want to take home. 2) Figure out what furniture and personal items will fit your new space. 3) Organize the remaining items into piles for donation, selling, and discarding. If you are ready for your next step, give me a call! #JenniferKnolton #SeniorSpecialist #WestTnRealtor