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Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

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⚽ Congrats to the Orlando Pride on winning the 2024 National Women's Soccer League (NWSL) Championship - where the team, led by soccer legend & team captain, Marta, took home the franchise's first title. In Kansas City in front of a sold out crowd at CPKC Stadium - the first stadium in the US built for women's pro sports and home to the KC Current - another record-breaking year for the NWSL culminated with the Pride lifting the trophy and stand-out star (and my favorite striker) Barbra Banda winning MVP honors in her debut season. A few growth stats from this season include: 🏟️ Over 2 million fans attended NWSL matches in 2024. 🎟️ The league averaged 11K+ fans per game, making it the first women's soccer league in the world to achieve this milestone. ⭐ A record-breaking 35,038 fans attended a match between the Chicago Red Stars and Bay FC at Wrigley Field. 📺 Over 7 million viewers tuned in to NWSL matches on national broadcast platforms, a 95% increase from the previous year. The league also experienced significant growth in digital viewership across various platforms, including streaming services and social media. While this marks the end of Year 12 of the NWSL, in many ways, it feels like just the beginning. With record valuations, expansion teams on the horizon, the USWNT winning Gold in Paris, and more interest / investment pouring in - women's soccer is the past, present AND future in the US & around the world. Congrats to Jessica Berman, Julie Haddon and the team at the NWSL for continuing to drive the business of women's soccer forward, and a big thanks to the brand partners leading the charge including Andrea Brimmer and the team at Ally (who are on the precipice of hitting their 50/50 pledge), Ramon Jones and the team at Nationwide (love their Lauren Holiday Impact Award!), Kate Johnson, OLY and the team at Google (Pixel creators were out in full force in KC!), Nike, Adobe, Deloitte, Carmax, and the many others who are helping to elevate the game. -- 🎙️ Bonus: During Championship weekend, Deep Blue Sports + Entertainment teamed up with iHeartMedia for the first "Good Game Brunch" featuring a live taping of "Good Game with Sarah Spain" featuring conversations with KC Current Co-owner, Christopher Long and star player for the KC Current & USWNT, Alana Cook. Listen here: https://lnkd.in/exRJ2Cam

8 Comments

Olivier Chambelant 📶

📈 (DSI + RSI + Manager) x Transition - #ReadyToHelp 🪂 Expert en infrastructures critiques & zones sensibles ✅ Disponible à partir du 02-Jan.-25 🎖️Ancien militaire

What an incredible achievement for the Orlando Pride and the NWSL! The growth and engagement are truly inspiring. 🏆 As a strong supporter of long-term commitments and strategic vision, seeing these milestones in women's sports is phenomenal. The business and community investment in women's soccer is setting a powerful precedent. 🌟 Let's continue to champion these efforts and celebrate the dynamic future of women's sports. #NetManagerPro #WomenInSports

Susanne Mei

Seeing all those numbers in one place is so inspiring! Also, where does one get that cool Deep Blue swag? (asking for a friend 😆 )

1 Reaction

Nora Strandberg Henriksson

Managing Director at Monks

Absolutely LOVE this, thanks for sharing the stats. The consistency of the work from the NWSL has made such a difference, and theres a lot to be inspired by in Europe