Deb Alcadinho’s Post

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Digital Creator | Retired 8X Business Owner, Consultant, Trainer, Speaker, Author | Social Good Advocate

PHILANTHROPY ISN'T WORKING Let’s say you’re a residential home builder and you donate a cheque once a year to a charity. That’s awesome. But I’ll challenge you ... ❓ Why that charity? ❓ Do you have a personal connection to the cause? Or did it just seem like a good one to donate to? BUT WHAT IF you build residential homes because you have a core belief that “humanity deserves to have their basic needs met by having a roof over their head”? And every decision you make as a company revolves around that belief and helping to meet ‘that basic human need’. So you give your non-trades employees time off to help Habitat for Humanity build homes for deserving families, for instance. With a proper framework to follow, there is a myriad of other ways you can embed that belief into the DNA of your company to come up with meaningful ways to bring that impact to life. That’s a different narrative. Hopefully, you can see the difference. Done right, this type of shift gives everyone in your company a different purpose for coming in every day and more meaning beyond their paycheque. I'd love to help your company explore a more meaningful approach to giving and create an impact that inspires your employees, customers and the community. With the end-goal of community building and impact! Please send me a DM to start the conversation.

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What a great story. Really brings the concept to life!

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