💡 In the first episode of our new AI Advantage series, we sat down with Kyle Norton, CRO at Owner.com, to uncover how he uses AI to scale sales efficiency and drive measurable results. Here are three game-changing takeaways from the conversation: 1️⃣ High-quality data is everything. AI is only as good as the data it relies on. Kyle shared how Owner.com uses Momentum.io to automatically enrich CRM fields by scraping insights from sales calls. This keeps their data clean, accurate, and actionable. 2️⃣ Start small to win big. Kyle emphasized narrowing the focus of AI to specific tasks like call summaries or competitive mentions. This minimizes errors and delivers quick, measurable value. 3️⃣ AI should amplify your team, not replace it. By automating low-value tasks, Owner.com’s reps have tripled their ARR production. This allows them to focus on revenue-generating activities that move the needle. 📊 Owner.com’s success? Leveraging AI and Momentum.io to automatically enrich CRM data, track rep performance, and flag critical deal risks while scaling efficiency. Want to see what AI can do for your sales team? Stay tuned! This is just the beginning of our AI Advantage series. 🚀 🔗 Prefer a deeper dive? Check out the full recap in the comments.
Kyle Norton
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Learn more here: https://www.momentum.io/blog/ai-advantage-kyle-norton