Chief Customer Officer at DISQO | Advisory Board Member | Revenue Executive | Culture Champion | Lifelong Learner | Harmonizing Culture, Technology & Data to Elevate Company Performance
Throwback to late 2023, when a DISQO study showed that brand messaging was under the consumer microscope at the onset of the United Autoworkers strike. 🔊 83% of consumers felt they had a role, big or small, in supporting or opposing strikes. 🔊 85% of consumers considered supporting strikers through boycotts or other actions. 🔊 Three-quarters of consumers admit that strikes could influence where they spend their money. We advised brands to buckle in. High awareness called for pre-tested, thoughtful, constructive strategies - with empathy and transparency engrained. Authentic and sustainable. If the last eight months taught us anything, it's that the same rules apply in 2024. #ConsumerResearch #MessageTesting #CX #Strikes
