data.ai (by Sensor Tower)’s Post

Heading to the Association of National Advertisers Masters of Marketing this week? Are you actually on the plane right now? If so, make a note to stop by booth #45. We'd love to chat about our market-leading #DigitalAdvertising, #RetailMedia, and #AudienceInsights powered by Pathmatics (By Sensor Tower) that can help you stay one step ahead of your competitors. And look, we get it, some people aren't leaders. Some like to walk in the footsteps of their competitors. If that's you, there's no need to see how our data gives you a leg up. But, if you're on that plane already, we're guessing you're not a lead-from-behind kind of Marketer. Lead with better data. Click here to schedule a meeting with our team: https://ow.ly/AuEM30sHmnI Can't wait to meet you in Orlando! #ANAMasters #ANAMasters2024 #LeadWithData #DigitalAdvertisingInsights #RetailMediaInsights #RetailMediaNetworks #CompetitiveInsights #WhereIsYourAudience

Heading to the Association of National Advertisers Masters of Marketing this week? Are you actually on the plane right now? If so, make a note to stop by booth #45. We'd love to chat about our market-leading #DigitalAdvertising, #RetailMedia, and #AudienceInsights powered by Pathmatics (By Sensor Tower) that can help you stay one step ahead of your competitors. And look, we get it, some people aren't leaders. Some like to walk in the footsteps of their competitors. If that's you, there's no need to see how our data gives you a leg up. But, if you're on that plane already, we're guessing you're not a lead-from-behind kind of Marketer. Lead with better data. Click here to schedule a meeting with our team: https://ow.ly/Bgpe50TP9WV Can't wait to meet you in Orlando! #ANAMasters #ANAMasters2024 #LeadWithData #DigitalAdvertisingInsights #RetailMediaInsights #RetailMediaNetworks #CompetitiveInsights #WhereIsYourAudience

Did you know Lucit offers a sophisticated framework for collecting, analyzing, and leveraging impression data to elevate DOOH analytics to new heights?

“Today, whatever type of content you go through, you are leaving behind a cookie crumb or breadcrumb trail of your behaviour and profile,” says Praphul Misra, Founder and Managing Director of Oi Media, while talking about the need for structured data-led insights, and how a platform  like DDX Asia is important because it brings together all the stakeholders in the digital display space.  oi media #DataAnalytics #RetailTech #DigitalTransformation #BusinessInnovation #AdvertisingTechnology

Data is power! With ConnectQR’s tracking, you get comprehensive analytics for every QR code. See scan counts, locations, and device info to better understand your audience and optimise your strategy. More than just a QR code—it’s your engagement window! 📊🔍 #DataDriven Sign up on our website for free today. Visit www.connectqr.ai to see how we can help your business! 🔗⁠

It's Friday but I have a new #RetailMediaThursdays to share. Skai's Megan Harbold is diving deep into incrementality with Jeffrey Bustos from IAB 🔑 Key topics we unpack: - Why incrementality is crucial in retail media (hint: ads + outcomes in the same ecosystem!) - Challenges: defining "incremental to what?" & navigating measurement environments - Transparency: how it empowers brands to compare metrics - Testing smarter: leveraging A/B tests, synthetic controls, and search intent analysis 💡 Tune into the full episode for actionable insights on metrics, MMM, MTA, and more: https://okt.to/O0s7hK

Harvard Business Review recently published an article on "How Retailers Became Ad Platforms," by Sebastian Gabel, Artem Timoshenko and Duncan Simester. The article explores how retailers are transforming into advertising platforms, leveraging their extensive customer data to create new revenue streams. An important insight from the article: “Developing transparent reporting systems must also be a priority. Retailers need to be able to credibly measure the return on ad spending. This will require building experimentation capabilities into retail-media platforms. Retailers need to be careful not to make the same mistake that large technology companies made in the past when obfuscating ad performance data.” Cyreen's C.A.P. technology helps retailers to fully monetize first-party-data for retail media purposes like online. #Retail #Advertising #AdTech #Marketing #RetailMedia #CustomerData #Innovation #Technology #FirstPartyData #RetailTransformation #BusinessInsights

Want to know how consumers are engaging with retail media networks? Then Molly McFarland's recent article feature in SalesTech Star is a MUST READ! In it, our AdAdapted founder and CRO shares valuable data and trends on consumer behavior across the RMN ecosystem. Check it out today! → https://bit.ly/3XgNgYz #retailmedia #consumerengagement #salestechstar

Excited to share insights from our recent panel discussion at the Brand Safety Summit London 🌟 Our CEO of EscalaX, Ana Garcia Castro, moderated a dynamic conversation with industry experts including José Luis Núñez Fernández-Vivancos, Sara del Canto Rodríguez, and Rafael Martinez. Together, they explored the key challenges facing the programmatic industry, from navigating cookieless environments to leveraging artificial intelligence and maximizing opportunities in retail media 📊 In conversation, they focused on the emergence of MFAs and its implications for our media landscape. Once virtually non-existent in 2020, MFAs now represent up to 30% of total bids, driven purely by demand. While not fraudulent in the traditional sense of bot-generated traffic, MFAs pose unique challenges, offering affordable but potentially disruptive inventory. 💭 How do we accurately measure, identify, and differentiate MFAs within our programmatic strategies? These questions underscore the need for transparency in our media buying decisions, empowering us to make informed choices about embracing or mitigating the impact of MFAs. It's a complex terrain, but one we're committed to navigating effectively for the benefit of our industry and user experience alike. 👉Join the conversation as we continue to explore innovative solutions in the ever-evolving landscape of programmatic advertising. #programmatic #programmaticadvertising #brandsafetysummit #escalax

new trend report let's gooooooooo one highlight: retail media spending is definitely on the up- 21% year-over-year increase!! 🚀 any thoughts on why? leave a comment, im curious to hear y'alls opinions :) ++ here's the link to Skai's latest Advertising Trends Report, (based on our exclusive analysis of 1 trillion impressions, 14 billion clicks, and $9 billion in spending:) https://okt.to/GKguf7