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"Data gravity — the attractive power and vast potential of large, unified data sets — has reshaped the idea of the martech stack from a tower of building blocks to an array of interlocking technologies around a central data core." This compelling new report from Snowflake examines how marketing functions are rapidly becoming more data-driven as #martech stacks lean more and more on #AI. Read the 2025 Modern Marketing Data Stack Report - in which we're proud to be mentioned as a preferred services partner. #SnowflakeMMDS #snowflakepartner https://lnkd.in/gsGtQs3p

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Excellent report and super relevant right now!

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