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So, is AI really changing the retail industry, or is it just a buzzword? In the last few months, you might have heard that “AI-enhanced personalization”, hailed as the future of online shopping, was expected to revolutionize customer experiences. 67% of retailers stated that AI-driven personalization was a key opportunity for the year. However… While AI has successfully enhanced product recommendations, only 43% of businesses delivered relevant experiences to consumers. According to several recent studies, this gap has led to 57% of consumers reporting that they encountered irrelevant or repetitive recommendations. It seems that AI-enhanced personalization is another example of a technological promise that may be too complex to actually implement, on “moving trains” such as the eCommerce and retail industries. Will time tell if AI-enhanced personalization, like other AI-driven promises, will indeed become more than a trend? 🤖 #AI #personalization # ecommerce #trend

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Here are some current trends like aspirational shopping, sustainability eCommerce (and more) that have cemented themselves as industry standards in 2024: https://bit.ly/3zaEiE4

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