CYM Living’s Post

Being a first-time Head of Marketing has taught me a few things - and it’s not all about strategy. Here’s what I’ve learned so far: ✅ Even if YOU have the context on an initiative, it’s your responsibility to communicate the WHY. Having a clear understanding of company goals or projects is one thing, but making sure your team understands the bigger picture is what drives real engagement and results. ✅ Sometimes, you have to be the catalyst. Projects can easily get bogged down, taking longer than expected. But when you’re the one pushing, encouraging, and removing roadblocks, you create the momentum that keeps things moving forward. ✅ You set the tone - both good and bad. Energy is contagious. When you bring energy and positivity, your team feels it. But the same goes for low energy. Being aware of this has been a gamechanger for me. At ZenMaid, we’ve seen +14% growth in MRR this year, and we’re gearing up to take a few big swings on marketing to push our growth and pipeline even further. It’s an exciting time, and these lessons have been instrumental in helping us get here. What advice would you give to a first time Head of Marketing? 👇🏻

As a marketing director, you don't know what you don't know. And it will keep you stuck and tank your results... Until you get outside perspective and feedback. That's why I created the Advisory Board. A private coaching group for marketing directors with... Peers who are facing the same challenges and reaching for the same goals: People who will support you, encourage you, and motivate you. People who can help you avoid mistakes so you can save time and budget. People who share what’s working so you can hit your goals faster (and easier). It’s a safe place where we learn together, do the work together, and share with each other. A place where you can get the skills and support you need to succeed. And the best place to get on track with your goals, grow in your role, and have fun doing it. If you’ve been in marketing for any amount of time, you know one thing: Being a marketing director can be lonely job. But it doesn’t have to be. Marketing isn’t just better together…it’s easier (and more fun). We've got 6 spots left to join the group for this year. DM me "GROUP" and I'll send you the details. Because there's a ton of other cool stuff inside the group to help you level up in your role and hit your goals.

Three months into his new role, our Chief Marketing Officer Nikos Bartzoulianos shares what's top of his to-do list. Read this interview to learn more⬇️ #CMO #marketing #sustainability #innovation #people

I recently had the pleasure of learning more about Commercial Marketing from Mayleen Casillas, Commercial Marketing Manager at Coca-Cola Beverages Florida. I wanted to share some of the great insights she shared with me that contribute to commercial marketing success 📈 1️⃣ Client-Centric Strategies: It all begins with understanding and aligning with the client's needs and goals. Effective commercial marketing revolves around creating strategies that meet these objectives and drive impactful results. 2️⃣ Mastering the 4 Ps: The foundational pillars of Product, Price, Place, and Promotion guide every successful campaign. These elements help shape marketing strategies that resonate deeply with the target audience. 3️⃣ Clear Objectives and KPIs: Setting clear objectives and defining Key Performance Indicators (KPIs) are essential. They provide a roadmap for success and allow for precise measurement and optimization of marketing efforts. 4️⃣ Bringing Ideas to Life: Collaboration with creative agencies is crucial to transform strategic plans into engaging campaigns. This involves everything from social media content to eye-catching displays in retail environments. 5️⃣ Selecting the Right Mediums: Choosing the appropriate channels to deliver your message is key. The right mediums ensure that your campaigns reach and resonate with your target audience effectively. 6️⃣ Legal Compliance: Navigating the legal landscape is a vital aspect of commercial marketing. Ensuring all marketing activities adhere to laws and guidelines protects the brand and maintains its credibility. Whether you're a seasoned marketer or just starting your journey, these insights are invaluable for crafting effective and impactful marketing campaigns 📌 #CommercialMarketing #MarketingStrategies #MarketingInsights #ClientCentric #4Ps #KPIs #TargetedMarketing

Appreciate being listed among the top 15 marketing experts in 📍Denver. Thanks Influence Digest Media for the feature!

This is one of the most honest observations I've come across in our sessions: Oscillating between two extremes of marketing execution is what pretty much caused most of the damage, apart from the wrong hires at the top. But if you're a new brand, you're still quite far away from this issue. Here's a gentle reminder of what to look out for in my EGR article https://lnkd.in/d3JwSGXk

Letting you in on my little secret... Remember you can join me for one of my Marketing Strategy days in Sydney, Melbourne Brisbane, or Perth Send me a DM to discuss What A full day to work ON your business, guided by a marketing strategist with 15 years experience in marketing, 9 of those spent implementing and scaling businesses that had left that whole marketing piece til we really needed it. Takeaways: A strategic roadmap of where, who and how to market your unique business 1 x 60 minute follow up session with me 1:1 We will get you clear on: Your market (ideal client),  Articulating your product  Your message and how to articulate it in a way which speaks to your audience Where to market How to move people through your funnel Your customer journey An execution plan My goal is to: Stop you spinning the wheels, spending time and money on things that don't give you results and most importantly get you inspired to bring your business goals to life through targeted and smart marketing activities.

Join me June 11th as we dive into Marketing Your Business in a VUCA World.

Great article by our CMO, Gabie Boko, on being a strategy centric chief market officer. “All of this led to me redefining my own definition of what I believe it means to be a CMO: not just a chief marketing officer but also a chief market officer, capable of adapting to challenges by continuously innovating, disrupting the status quo and integrating strategies into broader business objectives. To my mind, my role isn’t just defined by the “ing” in marketing. And what I mean exactly is that I believe a CMO doesn’t wait for the right market to hit their business—they create it.” https://lnkd.in/gxF7gY-x

With high turnover rates in marketing roles, it's time to consider the stability and fresh perspectives a marketing company like J&MAIN can offer. Dive into how this choice could illuminate your brand's path to growth. https://lnkd.in/gZWrJAYR