Christopher Waltein’s Post

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Home Services Marketing Specialist | AI Nerd | Renaissance Man In The Making

Lately, when speaking with clients I hear either it's business as usual or companies are severely struggling to find quality leads. There isn't really an in-between. Companies could be using very similar marketing strategies like LSA, Google Ads, or CTV but they are having very different results. It's not the region, it's not the services, my belief is it's the strategy. Everyone wants a replacement or installation lead, we all know why. It's where the margins are for home service companies. But that isn't what consumers are looking for. Consumers are showing a growing preference for smaller, immediate home repair projects rather than committing to larger, costly fixes or replacements. This shift reflects current economic challenges, including inflation, market uncertainty, and rising interest rates, which are pushing homeowners to prioritize budget-conscious decisions. For the innovative, this trend opens a unique opportunity for home services businesses to adjust their marketing and sales strategies. By focusing on repair-oriented leads and leveraging upsell opportunities, and nurture campaigns, businesses can position themselves as solutions providers for both immediate and long-term homeowner needs. Meet your customers where they are, not where you want them to be. #HomeServices #HomeImprovement #PropertyMaintenance #HVAC #Plumbing #Electric #Roofing #Windows #SmartHomeServices #HomeRenovation #CustomerExperience

Lowe’s sounds alarm bells around a growing problem

Lowe’s sounds alarm bells around a growing problem

thestreet.com

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