𝗡𝗼𝘃𝗲𝗹𝘁𝘆 𝗮𝗻𝗱 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆 𝗘𝗳𝗳𝗲𝗰𝘁𝘀 - 𝗖𝗥𝗢 𝗧𝗮𝗹𝗸𝘀 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮𝟴 Matt Beischel and Iqbal Ali explore the subject of novelty and familiarity effects in experimentation. 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/gsfiqdrD 𝗦𝗼𝗺𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Novelty and familiarity effects are often overemphasized but seemingly rare in practice. • Testing over longer durations can clarify if these effects are real. • Segmenting new vs return users helps identify if the effects are really happening. #CRO #ConversionRateOptimization #podcast
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