Creator Sports Network’s Post

In today's world, live viewership is only half the equation. Post-event stats are more and more important to understand your audience and your impact! 🔍 Calculating post-event analytics can help: ✅ Identify long-term fan engagement ✅ Measure the impact of specific matches or content ✅ Understand why certain content has staying power. For example, despite pulling a larger live crowd, #VALORANTMasters Madrid had less staying power than #IEM Cologne. Fans kept coming back to Cologne VODs, rewatching key plays and sharing the highlights. Post-event stats and how Esports Charts gives you the tools to access them: 📰 https://lnkd.in/dCVMbpje

After all the great feedback we got on our last webinar we are continuing the series!🥳 This time we will deconstruct the strategies used by the NBA, Olympics and Tour de France and the way they rule TikTok despite the unpredictable nature of sport events. Learn: 🏀 How to create content strategies that adapt to the unpredictable nature of live sports. 🏀 Techniques to effectively script and produce engaging, real-time TikTok content for sporting events. 🏀 Best practices for growing fan engagement and building communities around sports content on TikTok. And more! Register on the link below and we will see you there!🫡 https://lnkd.in/da-W4BCx

Creator led watchalongs will continue to gain momentum It's interesting to see the Esports World Cup open up co-streaming rights for creators. This means creators can host a watch party with commentary where they’re broadcasting the official feed of the EWC on their channel. BUT there is a catch. It's non-commercial rights only. So creators can't integrate any sponsor segments into their stream, including stream overlays, shoutouts or product placements. I love that we’re on the brink of deeper experimentation in how sports are consumed, extending reach to more demographics. A movement we call ‘Decentralised Streaming’. But I think for this to truly work rights-holders need to find workarounds to value the reach and engagement creators bring (i.e by allowing them to monetise), whilst not upsetting fee paying broadcasters. H/T to Mohammed Sayeed Khan for highlighting this in the Sports Pundit chat.

Breaking New Ground: CSN Has Changed the Game with A7FL 20 Dynamic Content Creators came together, harnessing their creativity and passion for the game to deliver American 7s Football League (A7FL) in an immersive viewing experience across 4 Platforms: Twitch, YouTube, X, and Meta. A Total of 395k Views and an Impressive 11.5 Million Impressions, Creator Sports Network is breaking barriers and setting new records in live stream sports broadcasts. An Average Concurrent Viewership (CCV) of 21k, with viewers glued to their screens. An Average Watch Time of 18 Minutes illustrates the engaging nature of the content and the league's appeal. A Total Estimated Media Value of $285k for CSN's Brand Partner, Boy Kills World - all achieved at an efficient $25 CPM, showcasing the immense value and impact of this partnership. A Key Insight: The Power of Diversity in Platforms - Particularly, the inclusion of content on X provided a substantial boost in impressions, views, and CCV, demonstrating the importance of a multi-platform approach to maximize reach and engagement. A big shoutout to every content creator, the athletes, our dedicated audience, and Boy Kills World for this incredible journey. Together, we're not just changing the game; we're setting new standards for what's possible in sports entertainment and digital engagement. For information on how you can get in the game with CSN and A7FL, hit up our team: Tracy Parkes & Nathan Lindberg. Click here for some clips from the event: https://bit.ly/3VNf33H Creator Sports Network - Barrick Prince - Michael Cohen - Glenn Garland #ContentCreation #DigitalBroadcasting #SportsEntertainment #ContentLikeMedia #TheICAWay

Revolutionizing sports content through the power of Rave On Sports lives 🏆🎙️ Discover how Rave On is transforming the sports media landscape with innovative live content: - In-depth interviews with past and present players - Podcast-style discussions (like our popular 502 series) - Exclusive pre-game hype and analysis - Behind-the-scenes post-game access But that's just the start! Rave On's versatile platform opens up endless possibilities for engaging sports fans: - Live game commentary - Real-time fan Q&A sessions - Training insights from top athletes Rave On isn't just changing how we watch sports – it's redefining how we experience them. #SportsMedia #DigitalInnovation #FanEngagement #RaveOnSports #LiveContent

More on Yahoo Sports + OneFootball. This quote from SportBusiness: "On the media call, Ryan Spoon, president of Yahoo Sport, explained: “If you look at what we are doing right now around [US college basketball’s] March Madness, we have attached almost 10 unique title sponsors to different properties, from content to social to articles and analysis to bracket busters and sleepers and live shows.“We’ve done this really well already in fantasy, we’re doing this really well at the moment [for March Madness], and we do this every day in other sports. This is now a chance to do this with OneFootball with a new vertical that we believe will, every passing day, become increasingly important in the US. For potential advertisers and sponsors who want to be integrated into that traffic, into that messaging, into new content efforts, that’s a win.”' https://lnkd.in/e6EPHuM3

RAWR's blog posts are back with a bang! 🚀 Football's online distribution model is undergoing a major transformation, and we've got the inside scoop 👀 Our latest blogpost delves into how the innovative leagues such as Kings League and Baller League are reshaping how we watch the beautiful game. ⚽ Discover how platforms like Twitch, TikTok, and YouTube are revolutionising football consumption for Gen Z & Alpha audiences. 📱 Don't miss out on game-changing strategies for sponsors and stakeholders. Check it out below ⬇️ https://lnkd.in/ezTQeJTZ #Football #TikTok #Innovation #Sports

With the world’s most popular sport gaining popularity in the US, how can leagues and broadcasters expand on soccer’s momentum? ⚽ The answer likely lies in the technology they already have… 💡 As done so by a small team at UEFA, organizations are increasingly turning to their sports analysis technologies to create short-form analysis clips to engage with audiences on social media, creating new connections with fans beyond the whistle. In this article for Sportcal our very own Andy O’Neil explores the value of increasing digital engagement with fans. Learn more: https://ow.ly/6emJ50SJPyr #SportsAnalysis #FanEngagement #ViewerExperience #GenZ #SportsBroadcasting

Here are six key strategies to elevate your esports brand online: establish a dedicated website, leverage streaming platforms, dominate social media, form strategic sponsorships, create compelling content, and engage with the community. Ready to tap into this rapidly growing market? Start implementing these strategies today: https://lnkd.in/dBFw5V3b. #Esports #DigitalMarketing

Back in 2017, I ran a successful co-streaming strategy that helped Clash Royale content creators grew their channels at breakneck speed. I was running Royale Premier League (RPL) - one of the largest community tournament series for the mobile game by Supercell, Clash Royale and it spanned across 3 regions - the Americas, Europa, and APAC. I had no budget to pay casters for an official broadcast. I went to YouTubers and told them we would be providing them a broadcast overlay (including tutorials on how to set them up on OBS) and exclusive access to the spectator slot in our tournament lobby. The opportunity was snapped up very quickly and those creators with access to be an official broadcaster of the tournament would see their YouTube following grew overnight. One of the up and coming Spanish creator from LATAM grew from 1000 subs to 3000 subs for co-streaming RPL. We hit our peak of 40k PCU when one of the biggest Spanish content creator and also the team owner of popular Spanish team, Team Queso co-stream his team playing in the RPL Intercontinental championship (think LCS vs LEC). Funnily, I took these viewership to potential sponsors at the time and they brushed it aside - to them, these co-streaming viewership stats shouldn’t be counted as official broadcast stats. Fast forward today, co-streaming became an essential strategy for esports leagues as a means to capture more fans engagement by offering alternative viewing experience to fans who prefer to watch raw commentary from their favorite personalities. Who would have thought huh?