Creative Words’ Post

Are you winning direct MICE business internationally? If not, it might be because you're not marketing in your prospects' native tongues. Mick Chistopolov experimented with languages while prospecting for new clients on behalf of a DMC in Cyprus. He contacted over 400 travel and event agencies across 10 countries in Western and Northern Europe and analyzed how they presented their services. He shares his experience with us, and some of his linguistic findings surprised us—will they surprise you, too? Read the article to find out! ⤵️ #IBTMWorld2024 #IBTMWorld #MICE #tourism #travel #localization

🛫 Increase international visitors by localizing content in any language 🛫 In the competitive world of #tourism, effective yet engaging #communication is essential to stand out and offer #visitors an authentic experience. Make your business speak the #language of your visitors, offering not only information, but also an unforgettable experience.    #translation #localization #iDISC #international #tourists #tourismbusiness

Travel Trivia: Mandarin Chinese is the most spoken language in the world.

Tourism is one of the essential European industries. 🛎️ If you’re already running or want to run a business in #tourism, it is important to understand the key trends and characteristics of the EU markets. Head over to #YourEurope and learn about digitalising your business, consumer rights and legal obligations for businesses in tourism. 👇 https://europa.eu/!bnhVXw

HUMAN TOUCH 💗 When you care, it shows. - ‘A surprisingly low percentage of Italians actually understand/speak English’. - ‘Oh, I know!’ I had a call with a potential client a couple of days ago, and her humanity and care for clear communication with her clients made my day. She told me she welcomed an Italian traveler on a tour and safari organized by her Tour Operator business. Seeing him struggle to have a clear understanding of the travel itinerary and information written in English was a wake-up call. 👀 She felt she needed to translate her contents to make them usable for Italian tourists, to ensure clear contents and smooth communication, and to make the whole marketing process easier and more effective. 💡 Now, these are my kind of people. 🙌 People thinking about other people. ✨ Empathy ✨ This is a key point to gain your customers’ trust and loyalty. ➡ This could be you! How do you want to be seen by your clients? If you want them to see you as a welcoming brand, I'm here to help! ----- 💌 Do you have a tourism-related business and don’t have an Italian version of your contents yet? Get in touch and tell me about your project and brand! info@thewanderingtranslator.com Let's make your business Italian tourists' n.1 choice! 💻🥂🍍🚫 #italiantranslator #italiantranslation #tourismtranslator #tourismtranslation #hospitality #guestreview #hospitalitymarketing #guestsatisfaction #foodandbeverage #tourismmarketing #destinationtourism #localization

Thailand Eyes Multi-Nation Visa to Lure High-Spending Tourists #ThailandTourism #TravelSoutheastAsia 🇹🇭 Exciting news for travel enthusiasts! Thailand is proposing a joint visa program with Cambodia, Laos, Malaysia, Myanmar, and Vietnam. This initiative, modeled after the Schengen Area visa, would allow tourists to seamlessly travel across these Southeast Asian nations with a single visa. This move comes as Thailand strives to attract more long-haul, high-spending travelers. Prime Minister Srettha Thavisin aims to elevate Thailand's tourism industry beyond a hotspot and into a regional aviation and logistics hub. This multi-nation visa program could be a game-changer for Southeast Asian tourism, offering a convenient and cost-effective way to explore the beauty and diversity of the region. #TravelGoals #VisaFreeTravel Credits: This initiative is reported by Bangkok Post Bangkok Post: https://lnkd.in/gb3-CbW

Stockholm Archipelago Trail! 🇸🇪🌲🛶 Sweden's latest sustainable attraction opens to visitors this month! The 270km long trail connects 21 islands and allows visitors to walk across the archipelago for the first time – all the way to the Öja in the far south. It is comprised of 22 legs in total and is well signposted, with guesthouses and B&Bs dotted along the way so hikers can rest and recover in the evenings. According to a survey by @VisitStockholm, only around 20% of visitors to the Swedish capital actually take a boat out to the archipelago, and so one of the hopes with the new trail is that it will help spread the city's visitors more evenly between its centre and its archipelago of islands. This is both sustainable and beneficial to business owners outside of the immediate city with plenty on their doorstep to offer guests. in order to maximise the opportunity that the trail represents, we would recommend that business owners along the way draw on the power of translation and localisation to sell their services to potential visitors from all over the world! After all, most internet users search for destinations in their own language, and so the best way to reach visitors with information about new sights and destinations is to create content they are sure to find. For more on this topic, check out our recent article on sustainable tourism and translation here: https://buff.ly/3YbyfsP And you can read more about the archipelago trail here: https://buff.ly/3BBYHCU Would you like to walk the trail? Let us know in the comments! #tourismtranslation #sweden #stockholmarchipelagotrail #visitsweden #visitstockholm #sustainabletourism #sustainabletravel #swedish #swedishtranslation #swedishtoenglish #englishtoswedish #swedishlocalization #localization

“The Internationalization of the Basque Country 2022 Insights” is presented.  It is the 3rd edition of this instrument that measures the degree of global presence of Euskadi Basque Country. ‣ It comprises a set of 38 indicators selected for their relevance, comparability, and measurability over time.  ‣ They correspond to 10 different dimensions, such as institutional, economy and industry, culture and Basque, tourism, society or transport, among others.  🔴 There’s an increase in the presence of #EuskadiBasqueCountry across all dimensions. Eusko Jaurlaritza - Gobierno Vasco | European External Action Service  #BilbaoMetropoli30 #internationalization

Cambodia’s Ministry of Tourism has released the statistics of foreign tourist arrivals from January to the end of September 2024. The statistics reveal that: - Total international tourist arrivals increased by 22.2% YoY to 4,800,532 visitors and arrivals from ASEAN increased by 19.3% YoY to 3,067,383 visitors in the first nine months of 2024, representing recovery rates of 99.7% and 203.6% respectively compared to the same period in 2019; - Of the top 10 markets, Thailand was the highest at 31.8%, followed by Vietnam (20.3%), China (12.7%), Lao PDR (5.5%), U.S.A (3.1%), Korea (3.0%), Indonesia (2.6%), France (1.9%), Japan (1.7%) and U.K (1.7%) (Source: https://lnkd.in/gsDUqAWH) Many clients ask us to translate their documentation into Chinese. Translating this into Thai and/or Vietnamese is probably not a bad idea. Simili also has a strong team of talented Thai and Vietnamese translators!

Tourism plays a major role in the Italian economy, accounting for more than 10% of Italy's GDP. Just imagine, one out of every nine jobs in the country originates from the hospitality industry. And yet, last week Italian newspapers reported that people were out in the streets of major Italian cities like Rome, Florence and Naples, protesting against the impact of tourism, that short lets in particular, with slogans like 'Salviamo Firenze per Viverci' (literally, let's save Florence so we can live here) This phenomenon isn’t exclusive to Il Bel Paese either, with protests occurring in other popular destinations such as Barcelona or the Canary Islands. Is it a case of biting the hand that feeds you? Not really, because the locals who are protesting aren’t feeling the benefits, only the disadvantages, such as being priced out of the housing market. To understand better, let’s look at the concept of ‘overtourism’ in more depth. ------ Hi 👋 I’m Silvia, a native Italian translator and writer. If you'd like me to translate your marketing texts about tourism and wellness from English, French or Spanish into Italian, you can contact me here on LinkedIn or at: silvia@martinellitranslation.com ✨ #LITranslators #Tourism