Craig Hardingham’s Post

You’re trying to date the wrong person… Here’s the thing. I know you want more patients. But I think you’re focused on the wrong thing. Consider this: what’s the most recent example of how you tried to win over your current patients? Everyone wants growth—more patients, more revenue. But too often, we overlook the value already in front of us. In physical therapy (and business in general), patient acquisition is like dating: if you’re always chasing someone new, you miss out on building a lasting relationship. When was the last time you checked in with a patient post-treatment, just to see how they’re doing? Or shared an article or tip that could help them between visits? Here’s a crazy thought: Instead of just bringing in new faces, invest in creating more meaningful experiences for your current patients. Treat them like they’re your top priority—because they are. Patients who feel truly cared for will advocate for you, refer others, and keep coming back. Imagine a clinic where every patient feels like the most important person in the room. Now that’s the kind of reputation that fuels long-term growth. Instead of chasing new patients, focus on winning over the ones you already have.

😃 Just wrapped up a great consultation with a physical therapy practice owner who was interested in Remote Therapeutic Monitoring (RTM). He came in with a few big questions: - How to keep a steady patient volume - How to add more visits without burnout - How to make up for losses from cancellations and no-shows We came up with a strategy that RTM can address: 💡 Improve patient satisfaction with RTM: Keeping current patients engaged helps build loyalty. Plus, with the revenue from RTM billing, there's less pressure to constantly add more visits. 💡Make downtime productive: With RTM, those gaps from no-shows and cancellations can still turn into billable time. We went over the RTM CPT codes and billing process, and he quickly got a good grasp on it. 👍 I'm excited to see how this approach will support his practice’s growth and patient outcomes. Feel free to message me if you’d like a consultation!

This might be controversial: I believe there's no such thing as a time waster. Rather, it’s your patient journey that needs improvement! Hear me out 👇🏼
 If someone is a "time waster" i.e someone who comes in for a consultation with a clinician whose time is valuable and expensive, but: - they’re not ready to buy - they're shopping around - they're looking for a bargain then something has gone wrong in the patient journey. Why? If properly qualified, they wouldn't be someone who wasn't a genuine prospective patient. So you should look internally at your patient journey and think: - What can we do to prevent that next time? - Should we have booked this person in? - Should we have asked more questions on the phone? - Should we have known if they've seen other people about this problem before? - What treatment or problem are they trying to solve? - What other things they tried? If that's not been done, you will end up wasting clinical time. It's easy to point fingers, but it's much more productive to look at your internal processes and see what you can do to prevent that from happening.

Does it feel like life’s thrown you a gigantic curve-ball and everything’s gone out of control? You’re not alone – and there are simple strategies that can help you get back in control. You don’t need general information on how to improve your time, task, or space management. You need specific, proven guidance for managing these things when you have a medical condition that interferes with these activities. Save the date and let me introduce you to strategies that will help you take control back in your personal and professional life when you have a diagnosis that impairs your life. https://buff.ly/3vU0BMK #medicaldiagnosis #virtualworkshop

🚨 Stop Ghosting Past Patients: Reactivation Strategies That Work Are you focusing so much on attracting new patients that you’re forgetting about the ones who already know, like, and trust you? Here’s how to reconnect: 1️⃣ Understand the value of patients returning to your practice. 2️⃣ Communicate with past patients to welcome them back—without sounding salesy. 3️⃣ Train your team to align with the patient reactivation philosophy and procedures. Let’s stop ghosting your past patients and start reactivating relationships that lead to consistent growth. 👉 Learn how to re-engage your patients today! https://lnkd.in/eGfsybC2

🚨 Stop Ghosting Past Patients: Reactivation Strategies That Work Are you focusing so much on attracting new patients that you’re forgetting about the ones who already know, like, and trust you? Here’s how to reconnect: 1️⃣ Understand the value of patients returning to your practice. 2️⃣ Communicate with past patients to welcome them back—without sounding salesy. 3️⃣ Train your team to align with the patient reactivation philosophy and procedures. Let’s stop ghosting your past patients and start reactivating relationships that lead to consistent growth. 👉 Learn how to re-engage your patients today! https://lnkd.in/eGfsybC2

🦷 Creating a USP Patients Actually Believe In 🦷 Let’s be real here: when practices say, “We treat all our patients like family,” it sometimes feels… forced. I mean, puke sound 🤢… don’t say that. I don’t know about you, but I don’t like my whole family! 😂 (Cue my face when I say that 👇) Instead, focus on what actually sets your practice apart and makes patients feel confident about saying “Yes” to you. Here’s how to make your USP shine: 🔹 Know Your Unique Advantage: What makes your practice different? Hint: It’s not about being “family.” It’s about real, measurable value that patients can trust. 💡🦷 🔹 Communicate Clearly: Make sure patients really get what sets you apart. The right message connects with them way beyond tired cliches. 📢💬 🔹 Track & Measure: Keep tabs on how often you share your USP with patients. If it’s powerful, it should be a core part of every conversation. 📈💼 🔹 Gather Feedback: Patients’ perceptions can reveal what truly resonates about your practice. Use it to refine and elevate your USP! 🎯✨ Ditch the generic “family” talk and craft a USP that genuinely connects and shows patients what you’re all about! 💪🚀 #DentalPracticeGrowth #UniqueSellingProposition #NoMoreCliches #PatientExperience #DentalMarketing #FullArchExperts #StandOut #IntelliCon24

🌟 Why Patient Reactivation Feels Better Than Chasing New Leads Say goodbye to the stress of constantly chasing new patients and embrace the comforting energy of reactivating past patients. Dr. Jason Deitch explains the powerful difference: ✨ Returning patients bring positive energy and a familiar connection. ✨ Rekindle relationships with people who already trust your care. ✨ Replace skeptical strangers with a steady stream of happy, returning patients. Discover how patient reactivation systems can transform your practice and your mindset. 👉 Start reactivating your patients today: https://lnkd.in/eGfsybC2

🔍 Decode Patient Resistance! New Guide: Look beyond the "no" to understand what's really holding your patients back. Learn to: • Uncover the 9 core reasons behind patient objections • Transform resistance into meaningful dialogue • Build deeper patient connections Ready to turn objections into opportunities? Download your guide to understanding patient resistance! https://www.rfr.bz/lcab44c

🚨 Are You Missing Out on a World-Class Patient Experience? 🚨 Most chiropractic practices overlook this game-changing opportunity! Dr. Jeff Langmaid explains how Patient Reactivation Emails with Patient Pilot can: ✔️ 💬 Boost conversions during report of findings. ✔️ 🙌 Increase referrals and testimonials. ✔️ 🌟 Deliver a patient experience that extends beyond the four walls of your practice. 📩 Stand out by guiding your patients on their Journey to Better Health while delivering unmatched value. 👉 Start your journey today: https://lnkd.in/e2K2ZGkF