Costa’s Post

Value based marketing at it’s best

I LOVE MY JOB Working for a company with a soul, with a team who believes that our purpose is to unlock the magic of human connections… is plainly UNMATCHABLE! If you want to get a full immersion in our world, get 6min aside and plunge in Watch the full video here: https://bit.ly/4a7F558 The ingredients of the magic are: ▶️ #WeCreate ♥️ Superior Sustainable Products ▶️ #WeMake ⛽️ Fuel Sizable Sustainable Growth ▶️ #WeServe 🚚 Customer Driven Supply Chain 🟢 By Stepping up leaders’ competence & commitment 🟢 By fostering a Safe, Inclusive and Convivial culture 🟢 By building a digital data driven infrastructure #WeUnlockPotential #UniquelyPernodRicard #Betheone #createursdeconvivialité

Today, I was inspired by vitalie taittinger, President of Champagne Taittinger, a renowned Maison and an international champagne brand. In an interview, she was asked about the challenges posed by competition—both from non-champagne sparkling wines and smaller, craft-style champagne producers. Her response was brilliant and thought-provoking: "Competition is good for the business. It expands the category and pushes big brands to create new spaces for growth." Looking deeper, I discovered how Taittinger has proactively "created new spaces" by expanding its operations into England—a bold and pioneering move among Champagne houses. The company established Domaine Evremond in Kent, planting traditional Champagne grape varieties on the region's chalky soils, which closely resemble those in Champagne. This strategic venture is set to produce high-quality English sparkling wine, with the first release anticipated in early 2025. This perspective aligns perfectly with the SPICE UP philosophy. It’s a powerful reminder that, instead of fearing competition, we should embrace it as an opportunity to: ✅ Broaden Market Awareness: When more players enter the category, they educate consumers and increase demand for everyone. ✅ Drive Innovation: Competition challenges us to rethink strategies, refine offerings, and stay ahead in the market. ✅ Find New Opportunities: Creating “new spaces” means identifying niches, redefining experiences, and building stronger connections with our audiences. What are your thoughts on competition as a driver for innovation and category expansion? I’d love to hear your perspective! #Leadership #Strategy #Innovation #Champagne #Taittinger #SpiceUpModel #ProfBaeyens

What are the best things to do on a hot, sweaty summer's day in Hong Kong? For me, they are: 1. Water sports 2. Going to museums and exhibitions 3. Having a glass of sparkling wine while reading or watching a film at home. I used to think that sparkling wine lovers were mostly female, but Arianna Pizzolato told me that in Italy both men and women drink Prosecco. It's not unusual for them to drink #Prosecco every day, especially in the summer. Prosecco is remarkably affordable. Generally, an entry-level bottle of Prosecco costs just over €10 in Italy; in Hong Kong, the price can be as low as HKD 50 (USD 7) during promotions according to my observation. Arianna says that as long as the bottle is sealed with a DOC label (see comment), the production meets the requirements of the regulatory body and the quality is reassuring.  Cin cin! 🥂 Consorzio di Tutela della DOC Prosecco Prosecco.com Meiburg Wine Media Debra Meiburg MW

The Melli Award for Summertime Stand-Out goes to... Campari Group for this spectacular seasonal showcase! 🌟🏆 Kicking off summer with style, this gondola end display captures the essence of the season. It doesn't just attract attention — it invites shoppers to dive into the world of refreshing summer drinks with easy-to-follow recipes right at their fingertips! 🌞 Featuring popular brands and vibrant signage, this display is brilliantly designed to enhance the shopping experience and drive sales. What's your go-to summer drink? Let us know in the comments! 🍹 #mellidesign #shoppermarketing #categorystrategy

🌟 Big News Alert! 🌟 I'm beyond thrilled to announce that Sapling Spirits is now the leading independent super-premium vodka in the UK 🎉 Based on IWSR data report. Yes, you heard that right—we’re officially the No.1 brand that isn’t owned by one of the major conglomerates, and when you factor in the big names like Diageo, we’re proudly holding our own at No.5 across the entire UK. This incredible milestone has us more excited than ever for what the future holds. But none of this would have been possible without the belief and trust of our amazing customers. Since the very first bottle we sold, you understood our vision and rallied behind our mission. We also want to extend a heartfelt thank you to our incredible retail and on-trade partners. Without your collaboration, the movement toward planet-friendly drinks would never have gained the momentum it has today. You’ve been essential in making this industry shift happen, and we’re so grateful to have you on this journey with us. Special thanks to some of our partners that have believed in us whether at the start of this journey or more recently. Waitrose & Partners Firmdale Hotels PLC Jeroboams Group Booths Fenwick THE PIG Hotel | B Corp The Quality Chop House Spring Restaurant, London Fortnum & Mason, John Lewis , Core by Clare Smyth Gaucho Restaurant Fat Duck Daylesford Organic Burger & Lobster Restaurant Group Limited Incipio Group Public House The Alchemist little door grouo, Bentley's Oyster Bar and Grill VINOPIA fine wine experts. There are obviously lot’s more her to mention but we can’t name everyone - you are all awesome! When we started Sapling Spirits 6 years ago, we had a simple yet ambitious mission: to plant 1,000,000 trees by 2027. But what began as a simple commitment to the environment has blossomed into a brand that stands for so much more. Our mission remains clear: to lead in sustainability, craft world-class spirits, and bring positivity and joy to everyday lives. Here’s to the future and continuing to raise the bar, one eco pouch at a time. #SaplingSpirits #Sustainability #Vodka #PremiumSpirits #UK #Milestone #CustomerAppreciation #RetailPartners #PlanetFriendly #PositiveImpact

Diversification and agility within any category is importance. A strategy that’s longer and broader than a 1-3 year rolling brand plan is critical. Slowly, but surely the move by beverage giants, to bring 0.0% premium and super premium brands that taste great, is growing at pace. New generations, trends and consumer insight tell us “We want the brand call but without the alcohol”

According to a recent feature article in Shanken News Daily, “Tequila’s Top Players See More Runway Ahead,” CUERVO continues to dominate as the number one U.S. tequila brand by volume, with an impressive 5 million cases sold in 2023! Under the leadership of CEO Juan Domingo Beckmann, we're seeing remarkable growth driven by our premium CUERVO TRADICIONAL® tier, which introduced a new Cristalino extension at an accessible $35 price point. Our commitment to quality and innovation is evident as our premium Tequilas outperform the overall market, reflecting strong demand in North America. Additionally, We are proud to highlight 1800 Tequila's noteworthy performance, securing its spot in the top 5 U.S. tequila brands with 2.1 million cases delivered last year. Exciting times ahead as we continue to lead and innovate in the dynamic tequila industry! #Cuervo #1800 #PremiumSpirit #Innovation ©2024 Proximo, Jersey City, NJ. Please drink responsibly. Felix Palau, Jason Sorley, Yonathan Bendesky, Jaime Fabricant, Kelsey Henry, Lia Dionisio, Joseph Guagenti, Aliya Elshami, Marta Álvarez Pascual M. Shanken Communications, Inc., & Cjelski. (2024, January 23). Tequila’s top players see more runway ahead. Shanken News Daily. Read more here:

🌟 Big News Alert! 🌟 We’re beyond thrilled to announce that Sapling Spirits is now the leading independent super-premium vodka in the UK 🎉 Based on IWSR data report. Yes, you heard that right—we’re officially the No.1 brand that isn’t owned by one of the major conglomerates, and when you factor in the big names like Diageo, we’re proudly holding our own at No.5 across the entire UK. This incredible milestone has us more excited than ever for what the future holds. But none of this would have been possible without the belief and trust of our amazing customers. Since the very first bottle we sold, you understood our vision and rallied behind our mission. We also want to extend a heartfelt thank you to our incredible retail and on-trade partners. Without your collaboration, the movement toward planet-friendly drinks would never have gained the momentum it has today. You’ve been essential in making this industry shift happen, and we’re so grateful to have you on this journey with us. Special thanks to some of our partners that have believed in us whether at the start or this journey or more recently. Waitrose & Partners, Firmdale Hotels PLC , Jeroboams Group, Booths, Fenwick, THE PIG Hotel | B Corp, Spring Restaurant, Fortnum & Mason, John Lewis & Partners and Core by Clare Smyth, GAUCHO, Fat Duck, Daylesford Organic, Burger & Lobster Restaurant Group Limited, Incipio Group, The Pelican, The Alchemist, Little Door and Co., Bentley's Oyster Bar and Grill, VINOPIA fine wine experts.There are obviously lot’s more her to mention but we can’t name everyone - you are all awesome! When our founders started Sapling Spirits 6 years ago, they had a simple yet ambitious mission: to plant 1,000,000 trees by 2027. But what began as a simple commitment to the environment has blossomed into a brand that stands for so much more. Our mission remains clear: to lead in sustainability, craft world-class spirits, and bring positivity and joy to everyday lives. Here’s to the future and continuing to raise the bar, one eco pouch at a time. #SaplingSpirits #Sustainability #Vodka #PremiumSpirits #UK #Milestone #CustomerAppreciation #RetailPartners #PlanetFriendly #PositiveImpact

Celebrating Black Sommeliers and Wine Professionals in 2024 Despite being in 2024, the representation of Black sommeliers and wine professionals in the U.S. remains significantly lower compared to other races in the industry. According to a 2024... #buyblack,#blackownedbusiness,#blackexcellence,#blackownedbrand