Our founder, Rachel Coles, has just been on BBC Radio 5 Live talking all about whether AI could take your job... 🤩 We strongly and firmly believe that AI is a marketers co-pilot. It is the tool that assists and saves valuable time for tasks that are and can be time-consuming, but at the heart of marketing is storytelling. AI tools are not emotive and they will never replace the human connection that marketing requires. So yes, for junior or entry level roles, AI tools could create a shift in the marketing landscape, but it will not replace what we do. We tell stories. We give brands humanity. What do you think? 👀 #AI #Radio #GenerativeAI #Storytelling
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🤖 Will AI Take Over Our Jobs? Let’s Discuss. Hi, I'm Ellie and I work in marketing! Recently, there’s been a lot of talk about AI replacing roles in marketing, and it’s a fair concern. But the reality is more nuanced: AI is great at speeding up tasks and providing data-driven insights, but it can’t replace human creativity, strategic thinking, or the ability to connect emotionally with audiences. Rather than fear it, we can use AI as a tool to enhance what we do best. What’s your take—opportunity or threat? Let’s chat below! 👇 #AI #MarketingJobs #FutureOfWork
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There continues to be much debate around whether AI will take our jobs. And in a difficult job market, it’s yet something else that seems to be working against those searching for work. It’s of particular concern to marketers who always seem to be hardest hit by redundancies, and there’ve been a lot of those recently. However, as we know with every challenge, comes an opportunity. So, accepting the fact that AI is around to stay, how do you leverage it responsible to ensure that it works for you as a marketer. Read our latest blog ‘Open to question: the role of AI in content marketing’ and join in the discussion. #marketing #GenAI #AI #contentmarketing
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Excited to share the power of AI tools in enhancing productivity in my Social Media Management journey has been amazing! As Netflix CEO Ted Sarandos rightly points out, "AI will not replace jobs; it will replace humans who don't know how to use AI." Integrating AI into marketing strategies makes me work smarter, enhances my critical thinking, and promotes collaboration. Embrace AI skills to stay ahead in the competitive marketing landscape! Ready to discuss how I can help with your marketing needs? #AI #Marketing #SkillsInDemand
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Curiosity is an innate human trait that not only created #AItools and will serve to improve them over time, but is also the unquenchable thirst that will mean us-humans, want to create and consume more content. Content to learn from, content to teach with, content to reassure/soothe with, inspire, entertain and connect with. But if everyone generates content using AI, then what happens to our rich and varied inner worlds as human beings? Even if we get really good at asking AI questions so that we can write more content, if all answers are AI-generated, then what where does that eventually leave us? Arun Mahtani's article explores the role of AI in #journalism and #marketing in our latest blog- check it out ☕
There continues to be much debate around whether AI will take our jobs. And in a difficult job market, it’s yet something else that seems to be working against those searching for work. It’s of particular concern to marketers who always seem to be hardest hit by redundancies, and there’ve been a lot of those recently. However, as we know with every challenge, comes an opportunity. So, accepting the fact that AI is around to stay, how do you leverage it responsible to ensure that it works for you as a marketer. Read our latest blog ‘Open to question: the role of AI in content marketing’ and join in the discussion. #marketing #GenAI #AI #contentmarketing
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I'm learning how to prompt AI to use as a new marketing tool, and I really like Kieran Flanagan's advice. Summed up, his prompts... 1. Give the AI a role (marketing manager, CEO, famous person). 2. Tell it the brand/website, product, customer, and pain point it should focus on. 3. List what outputs you want to see (catchphrase, social media posts, ideas on engaging your audience, the storyline of a video). 4. Add descriptors into your prompt like "engaging" or "solution-focused". 5. After receiving the first response from AI, ask it to do it again but to make it more intriguing. He also often tells the AI he might lose his job if it doesn't give him something spectacular and he's always polite, just in case AI really does take over the world some day. 😆 #marketing #AI #smallbusiness
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🚀 AI augments marketing workflows, but it can't replace our human expertise. 💡 Yes, AI boosts productivity, but it pales in comparison to human creativity. 🎯 Leaders must realize that "content" isn't just a commodity; it's about forging genuine connections. 🌟 As AI advances, authenticity becomes increasingly paramount. 💬 So, when execs suggest outsourcing all content to AI, remind them of the irreplaceable skills real marketers bring: → Empathy → Experience → Audience connection 🎉 Happy Monday, marketers! 👉 Your skills matter more than any article says. 🔑 Marketing will always be a human-first discipline. #Marketing #AI #HumanTouch
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🎯 AI Has Created Lazy Marketers, Here's Your Advantage 🎯 I remember when I first started using AI tools in my workflows. The immediate boost in productivity was mind-blowing. 😱 But soon, I noticed a shift. The more I relied on AI, the less creative my content became. And it makes sence. AI doesn't invent anything new, it basically only recycles the data it was trained on. We’ve all seen it – generic stupid content flooding our feeds and search engine SERPs. Here’s the thing though: this could actually be an opportunity. While your competitors are busy producing garbage content at scale, you can outshine them by doing the exact opposite. Conduct deep research, understand your audience's pain points, and craft content stories that resonate. Trust me; Authenticity and genuine empathy are irreplaceable. AI should be a tool, not a crutch. The marketers who will thrive are those who use AI to enhance their strategy, not create it. Embrace the hard work. Analyze. Innovate. Create. Your audience will notice the difference. #ContentMarketing #MarketingStrategy #AI
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𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐢𝐟 𝐀𝐈 𝐭𝐚𝐤𝐞𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐢𝐝𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? ➠ Will marketers lose their jobs, or will we grow with AI? ➠ AI can make content, predict trends, and study customer behavior faster than we can. ➠ But can it understand human feelings deeply? Can it truly connect? 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: ➠ The future of marketing with AI will change what it means to be creative. ➠ It's not just about data-driven campaigns but also using emotional intelligence in ways AI can't copy... yet. 𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭? ➠ Marketers need to adapt, using AI as a tool instead of fearing it. ➠ The human touch, our ability to make real connections can't be replaced. Are you ready to shape the future instead of letting it shape you? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐛𝐞𝐥𝐨𝐰. Let's shape the conversation together! #Marketing #AI #FutureOfMarketing #MarketingInnovation #DigitalMarketing #AIandHumanCreativity
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Is AI the end of social media management? Almost everything I do today can be automated: Researching Writing Designing Posting Scheduling Commenting Engaging Analyzing Re-strategizing AI is revolutionizing how I work. It's only going to get more advanced. For startups and businesses, this means fewer job opportunities for roles that rely on repetition or mediocrity. 𝐀𝐈 𝐜𝐚𝐧 𝐫𝐞𝐩𝐥𝐚𝐜𝐞 𝐭𝐚𝐬𝐤𝐬, 𝐧𝐨𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐨𝐫 𝐞𝐦𝐩𝐚𝐭𝐡𝐲. Stay relevant by Upskill - Focus on what AI can’t do. Adapt - Embrace AI as a tool to work smarter. Create value - The human touch still matters. The question is not, Will AI take over? It’s How will I take AI Over? #AI #SocialMediaMarketing #SocialMediaManager #JobReplacement
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Don't Let Your LinkedIn Posts Get Lost Hey LinkedIn fam, I don't wanna mention it, but I recently saw my connection posting an article written by AI. Using AI is good , but he doesn't even, put any effort into making his voice sounds deep. We all know the struggle to make the post viral or to have some good impressions That's where AI writing assistants come in, right? But are we using them to their full potential? Sometimes, relying solely on AI can leave your posts feeling...well, robotic. Here's how to leverage your AI assistant for LinkedIn rockstar status: Humanize the Hype: AI can generate ideas, but your voice makes the magic happen. Target Your Tribe: AI can't grasp industry jargon or your specific audience. Fact-Check & Edit: AI can be a fact-finding machine, but it's not perfect. Double-check. Spark Engagement: AI can't craft questions or calls to action. These are gold for boosting interaction! Remember, AI is a sidekick, not a superhero. Use it to streamline your process, not replace your unique voice and expertise. What are your best tips for using AI assistants on LinkedIn? Share them in the comments! #linkedin #socialmedia #marketing #AI #contentcreation
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