ContraMinds’ Post

LIFE LESSONS FROM A LEGEND IN MARKETING AND ADVERTISING! This is a masterclass for any marketing and advertising professional on what it takes to become a legend in marketing and advertising. Sridhar Ramanathan is considered by many to be the father of direct marketing in India, having worked with Ogilvy in India many years ago. He has worked for some of the greatest brands which have become household names today and was involved with pioneering direct marketing campaigns in the country. In the ContraMinds Super CMO podcast, we are introducing a special series, Legends of Advertising, where we are talking to well-known marketing and advertising legends in the country. We are launching a year-end exclusive show, 'Legends of Advertising', with our special guest, R.Sridhar. I had the privilege of catching up with R.Sridhar, who is now in the US and still working as a mentor, advisor and coach! He shared his life journey, his mentors and the lessons he learnt from them in advertising. His incredible and memorable experiences with the late Mani Ayer, former managing director of Ogilvy, the legendary adman himself, David Ogilvy, celebrated direct marketing creative director Drayton Bird, and the like. Finally, his experience of working with clients like Narayamurthy, who was then running a young startup, Infosys We spoke on a wide range of topics: - Learning Marketing Mastery with the late Mani Ayer,-MD Ogilvy - A lunch in Paris with David Ogilvy - The Ad campaign that transformed the corporate brand Infosys - The secret science behind brand building - Why Marketing needs orchestration - Direct Marketing Principles for the Digital Age - Integration essentials every CMO must know You can listen to the entire podcast on: Apple Podcast: https://lnkd.in/dWzfgCec Spotify: https://lnkd.in/dkAqyBvR Amazon Music: https://lnkd.in/dsz_nW_d Website: https://lnkd.in/d7xv-Gfq Please share, repost, and comment on what you liked and found extremely valuable as a learning for life from this episode. #marketing #advertising #brands #ogilvy #digitalmarketing #data #integratedmarketing Vignesh Aswin Aditya #digital #Infosys Moving Walls #Naryanamurthy #directmarketing #lifelessons #CMOs #learning #legends

👉 Exploring the Future of Communication: Trends, Insights, and Triumphs at the India Communication Summit 2024! The event was a powerhouse of innovation and inspiration, highlighting the trends defining the future of corporate communication: 🔹 The rise of artificial intelligence 🔹 The evolving importance of employer branding 🔹 The power of influencer marketing. 🔹 The importance of an effective internal communications strategy 🏆 And the excitement didn’t stop there—I'm so proud that Tata Consultancy Services took home the prestigious Best Use of Analytics award, all thanks to their cutting-edge approach powered by Sociabble’s platform. I'm thrilled to be part of this journey, helping to revolutionize how companies communicate and engage with their teams. Dive into these trends and learn more about how TCS is leading the way on the Sociabble blog ➡️ https://lnkd.in/eBAej_gR 💬 Which communication trend do you think will have the biggest impact in 2024? Share your thoughts in the comments! #Sociabble #TCS #KaleidoAwards #Analytics

👉 Exploring the Future of Communication: Trends, Insights, and Triumphs at the India Communication Summit 2024! The event was a powerhouse of innovation and inspiration, highlighting the trends defining the future of corporate communication: 🔹 The rise of artificial intelligence 🔹 The evolving importance of employer branding 🔹 The power of influencer marketing. 🔹 The importance of an effective internal communications strategy 🏆 And the excitement didn’t stop there—I'm so proud that Tata Consultancy Services took home the prestigious Best Use of Analytics award, all thanks to their cutting-edge approach powered by Sociabble’s platform. I'm thrilled to be part of this journey, helping to revolutionize how companies communicate and engage with their teams. Dive into these trends and learn more about how TCS is leading the way on the Sociabble blog ➡️ https://lnkd.in/d8H-uEpi 💬 Which communication trend do you think will have the biggest impact in 2024? Share your thoughts in the comments! #Sociabble #TCS #KaleidoAwards #Analytics

Another successful edition of the #AccentureMediaFuturecast wrapped up this weekend. We had the privilege of engaging with prominent leaders and innovators in the M&E industry. I was honored to moderate a 90-minute roundtable on "What If Content Could Lead to Positively Addictive Experiences?", featuring diverse insights from six distinguished thought leaders across various M&E segments: Anil Jayaraj, Your unique perspective on the interchangeable sequence of the content-community-commerce lifecycle was thought-provoking. We got enlightened by your views on appointed/scheduled content being a community builder and making content addictive. Also, I look forward to meeting you again to discuss more on our mutual fandom for the Lakers and NBA. Jignesh Kenia, Your views on attention span being directly proportional to the screen size were quite insightful, especially highlighting the rise of UGC. Mandar Thakur, It was fascinating to learn that emotional connection still remains the addictive quality of music, in contrast to other M&E segments where addiction is driven by platform features. Vikram Chande, Your emphasis on the stronger negative feedback loop becoming a challenge in building positive addictive experiences was enlightening, along with contextual content and platform tech being potential media addiction drivers. Jayesh Pandey, Thank you for highlighting that digital fatigue is real, and that diversifying into offline events & community building initiatives might be key to crafting compelling experiences. Chirag Sanghani, Your closing thought will stay with me throughout my career: "Content is still the king, Distribution is the queen/kingmaker, but Data is god" A special thanks to the Accenture Media leadership team — Neeraj Sharma, Devyani Ozarde, and Shruti Paul — for orchestrating such an innovative format for #AccentureMediaFuturecast, shaping it into one of India's leading M&E events. I’m grateful for the opportunity to contribute to this outstanding event. #Media #Entertainment #AccentureMediaFuturecast #Accenture

It's truly remarkable that Hashtag Orange is celebrating its sixth year of growth and achievement. The idea to establish this brand initially emerged from my background in finance, and I must confess, I harbored doubts about my ability to do so. However, I've always recognized that my strength lies in collaboration, and I've consistently relied on working closely with others to achieve success. Unfortunately, not all collaborations proved fruitful, and I encountered numerous challenges. Nevertheless, the idea of building a brand always motivated me to persevere and make things happen.   in 2018, the journey of Hashtag Orange began with a vision and passion that have propelled us through every obstacle and challenge. From the very beginning, we faced adversity, including the unexpected curveball of the COVID-19 pandemic striking during our third year of operations. It was a time of immense struggle, with rumours circulating in the market that Hashtag Orange might not survive the financial crisis. At one point, all key employees of Hashtag Orange resigned, and it seemed that everyone was under the fear that Hashtag Orange had no future. However, my unwavering dream continued to drive me towards success and has led is to where we are now - 100+ employee partners across offices in Gurgaon, Mumbai, Hyderabad and Hong Kong.    I have always maintained an unwavering belief in our mission. Despite stumbling along the way, we picked ourselves up with renewed energy and determination. I am deeply grateful to all our clients, partners, and employees who stood by us during our darkest moments, believing in both me and the vision of Hashtag Orange. Their trust has played a pivotal role in building our brand, and today, we confidently stride along the path of success.   I extend my heartfelt thanks to everyone who has been a part of our journey. Together, we have transformed Hashtag Orange into one of the renowned brands in advertising, collaborating with renowned brands and making a positive impact in the industry. Here's to many more years of innovation, growth, and success! #innovation #managment #digitalamarketing #technology #creativity #futurism #startups #marketing Amit ShankarAlka vijSridhar IyerAnkush VijVineet MalhotraPrashant SainiGaurang MenonTarana V BediRahul RautelaIshwarya Ganapathy Raman Hashtag Orange

#AppointmentNews: GroupM India appoints Praseed Prasad as Chief Growth Officer Link in the comments Prasanth Kumar Praseed Prasad GroupM #mediabrief #GroupMIndia #PraseedPrasad #ChiefGrowthOfficer #appointment #leadership #media

A good manager can get the best out of even the worst ones. “This lesson on true leadership is timeless. Let’s strive to nurture and elevate every member of our teams. True leadership is tested by how we help those who struggle. ---

Mindshare India has recently announced the appointment of Dimpy Yadav as its Head of Strategy – Digital. Before joining Mindshare, Dimpy served as the General Manager at Xaxis India since 2016 and took on various roles within the company.  Read more-https://lnkd.in/gFetfUKp Gopa Menon | Sachi N. | Ajay Mehta | Zoya Qureshi | Yash Mishra #Appointment #Mindshare #DimpyYadav #HeadofStrategy #DigitalMarketeer #BusinessNews #EletsBrandStory

#AppointmentNews: Publicis India names Aman Mannan and Shitu Patil as Joint National Creative Directors Link in the comments Paritosh Srivastava Oindrila Roy aman mannan Shitu Anand Patil Publicis Groupe India Yohan Chawla #mediabrief #PublicisIndia #AmanMannan #ShituPatil #appointment #news #media

Feeling like a nobody on LinkedIn? It's not about who you know, it's about how you share what you know. Have you tried to observe how #brands like #Dream11, #Tata, and Jio are all over the #IPL? 👉They’re not just sponsoring; 👉They’re engaging with millions in clever, memorable ways. Let’s understand how they do it, and how you can use the same #strategies for your #personalbrand: ➡️Be Seen: Like Tata putting their logo everywhere in the stadium, get your personal brand out there by participating in industry events or online forums. Visibility is key! ➡️Engage Creatively: Ever participated in an IPL-themed quiz? Brands create these to boost interaction. Why not host a webinar or a Q&A session on topics you're passionate about? Engagement builds connections. ➡️Tell Your Story: Brands share powerful stories during the IPL to connect emotionally. Share your own professional journey and the lessons you've learned. It makes your personal brand relatable and inspiring. ➡️Go Social: Just as brands explode on social media during the IPL, share your insights and join conversations on LinkedIn. It’s a great way to increase your reach and impact. ➡️Offer Value: Exclusive insights or tips can make your network feel special, much like behind-the-scenes content does for IPL fans. What strategies have you used to boost your personal brand during major events? Drop your thoughts below! 👇 ________________ Follow me Ritika Gupta Dewan as I talk about #Authoritybuilding #socialmedia #contentcreation & my #lifeexperiences #PersonalBranding #IPL2024 #NetworkingTips #BrandRecall #LinkedInNewsIndia