Contagion’s Post

Beautifully ugly. This smart campaign from INGO, Sweden for Burger King is a fantastic example of disruptive advertising and an effective strategy. The campaign draws a line between Burger King and their competitors, showcasing their product as a fresher choice. The food may be off but the creative is fresh! #advertising #strategy Burger King #burgerking #pointofdifference #smartbrands #LinkedIninsights #brandstrategy

Here’s a marketing campaign that really stood out for its honesty and creativity. TAB Gıda, the company behind Burger King Turkey, came up with a campaign that showed just how confident they are in their product quality. Let’s dive into this innovative campaign and see what we can learn from it. The Challenge We all know that consumers are often sceptical about how food looks in ads compared to what they actually get. TAB Gıda wanted to tackle this issue head-on and prove that its ads were the real deal. The Solution: Real Photos TAB Gıda decided to take a Whopper, made in a regular Burger King kitchen and photograph it right there using a Polaroid camera. No food stylists, no digital touch-ups, just a real Whopper captured in real-time. These Polaroid photos were then given to a courier who took them to pre-prepared billboards that were just waiting for the photos. They used hundreds of these Polaroid photos in various media platforms, including print and outdoor ads. By using these genuine, unedited snapshots, TAB Gıda showed they had nothing to hide and everything to be proud of. Their confidence in their products and supply chain really shone through. The Impact: Building Trust and Sparking Interest This campaign struck a chord with consumers, addressing their concerns about the difference between ads and reality. By showing the true product, TAB Gıda built a strong sense of trust and created a buzz that got people talking. #marketing #campaign #Creativity

This week we looked at the Burger King ‘Kiss’ ad from the Foodfillment campaign.  The campaign aims to encapsulate the unique joy and satisfaction that comes from finishing a Burger King meal. ‘Satisfaction’ being more than just being full; it’s about quality, delicious ingredients and getting value for money as well. What did people think?  Well, men particularly LOVED it! Read on to understand more and see what learnings it offers to apply to your advertising 3 facts The ad scores in the top 5% of all UK ads in potential to drive immediate sales and in the top 30% in potential to build brand equity and generate long-term sales among men. It’s highly unique and distinctive, delivering a strong laughter response from the audience.  People found it highly attention grabbing, delivering a clear message of product benefits in an unconventional way enticing them to purchase. 2 learnings Focusing on a feeling your brand or product elicits can be more effective in connecting with the audience and conveying a benefit rather than solely heroing functionality.  Understanding how the category or competitors typically communicate and opting for a different style can hugely pay off in grabbing the attention of consumers. 1 reflection Is the feeling your brand or product elicits ownable or is it true for the category? It’s important to distinguish between a brand truth and a category truth when conveying the consumption or usage experience. Find the edge for your brand and capitalise on what is exclusively unique about how it makes consumers feel. #consumerinsights #marketresearch #AdMiration #advertising #effectiveadvertising #creativeandeffective https://lnkd.in/gJ2uGjWf

Rarely does the chicken fly on the street, yet Purpose.Ant made it happen with a 𝐇𝐲𝐩𝐞𝐫-𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐂𝐆𝐈 𝐀𝐝, instantly grabbing attention for Pizza Hut's new chicken dish launch. Watch how we leverage this global advertising trend to enhance our partner's campaign effectiveness. 🐥🍕😌 #PizzaHutVietnam #CGI #AgencyofGrowth #PurposeAnt #GrowthwithPurpose

Heinz does it again!  This time with an OOH campaign in Chicago, strategically placing the “Smack for Heinz” billboards outside restaurants known for not serving ketchup. Chicago-style hot dogs, in particular, often skip ketchup to preserve their flavour. The brand also encourages consumers to report other such restaurants, for pop-up dispensers to be installed outside them by Heinz. Nicely done, Kraft Heinz & Rethink! #marketing #advertising #creativecampaigns #marketingandadvertising

🎥The Savage Marketing Power of a Classic McDonald's Ad ✅ We talk about a classic McDonald's ad from the 90s that showed how everyone wanted the McDonald's food, but no one cared about the Burger King food. This was a genius marketing move by McDonald's, even though it upset Burger King and the ad was pulled. The power of bold advertising is discussed, and the importance of being willing to ruffle some feathers in order to stand out is emphasized. #McDonalds #BurgerKing #SavageMarketing #BoldAdvertising #StandOut

“Believe in Chicken plays off a universal truth, that in today’s mad world, it’s hard to know what to truly believe in anymore. KFC knows there’s still one thing we can all really rely on: chicken,” says Martin Rose, ECD at Mother, the agency behind the brand’s new campaign. Developed by London based creative agency Mother, the campaign aims to offer audiences a sense of certainty in an unpredictable world. The ad emphasizes KFC's consistency and dedication to delivering delicious, dependable chicken, no matter what’s happening around us. "Believe in Chicken," KFC's largest brand campaign to date will span across multiple platforms, including TV, cinema, online, social media, buses, pubs, merchandise, and nationwide outdoor advertising. ↯ ↯ ↯ **Please note that all content shared here is strictly for educational purposes only and under no circumstances are our posts intended for promotion or commercial gain. Our goal is to enlighten and inspire our community with knowledge and insights while ensuring to respect intellectual property rights. We make every effort to acknowledge and give full credit to the respective owners of the materials we share.  ↯ ↯ ↯ ↯  ↯ Ready to go online? #MAGLA #weareMAGLA #CreativeDirection #CreativeAdvertising #creativeAgency #kfc #Chicken #believeinchicken #chickenwings  #friedchicken  #delicious

Burger King France and KFC France been in the news since a couple of weeks now, with their BFF burger campaign, and them flipping the script seems like a great marketing win. Here’s why - It breaks away from the old formula of “everyone’s an enemy.” Instead, it gives consumers something delightfully unexpected: a rare moment of industry camaraderie. The teaser campaign even had fans doing double takes, spotting KFC cups in BK joints and vice versa. All these clever brand “crossovers” fuelled curiosity, setting the stage for the big reveal. From a branding perspective, this is gold. By temporarily shaking off their competitive armour, both brands stand out for their playfulness. At the end of the day, it’s a smart, memorable move that makes both Burger King and KFC feel more human, more fun, and ultimately, more appealing. When you read through it and see the visuals, you’ll see that it isn’t about the burger at all…it’s all about marketing! . #BrandWins #Marketing #BurgerKing #KFC https://lnkd.in/d65B-pcm

With #MarchMadness tipping off today, expect some buzzer beaters and unlikely upsets. But you’ll also see a lot of new TV commercials. Gatorade, for one, will run its new Gatorade Water spots, reflecting a broader trend in #beverages. “Beverage brands have begun to flex their muscle by entering new adjacent categories,” says Jim Watson, senior beverage analyst at Rabobank. “We have seen a big surge in innovation from Gatorade over the last several years including Gatorade Fit, Zero and now Water as well as powders and tablets.” Gatorade, widely used by athletes at all levels for its jolt of electrolytes, will run its “Always in Motion” commercials as 64 college #basketball teams compete to reach the #FinalFour in Phoenix. Increasingly, look for more #beverage companies to leverage their strong brand equity in new categories, Watson says. “Lines will continue to blur between beverage categories.” Access his beverage research: https://bit.ly/3ILRmkm #RaboResearch #sportsdrinks #NCAA

"FCK" – a fcking clever campaign 🍗 Back in 2018, KFC UK found themselves in an unexpected crisis—of all things, they ran out of chicken. For a restaurant chain built around fried chicken, this could’ve been disastrous. Instead of a standard corporate apology, KFC took a bold, cheeky approach that turned a PR disaster into a marketing masterclass. With full-page ads in British newspapers, they re-arranged their iconic logo to spell "FCK" on an empty chicken bucket, followed by an apology that read: "A chicken restaurant without any chicken. It’s not ideal." What could have been a nightmare became one of the most memorable marketing campaigns. The clever combination of humor, self-awareness, and humility not only defused customer frustration but also earned them viral praise. Sometimes, businesses need to break away from being purely formal. A dash of humor and wit can not only humanize a brand but also turn a challenging moment into a winning one. When done right, it shows authenticity and builds stronger connections. #Marketing #Branding KFC