Did you know that over 200,000 homes in South L.A., East L.A., and Boyle Heights don’t have Broadband internet access? Now with the development of the Community Broadband Networks, these homes will receive access to the internet services that they need, at a significantly lower cost, closing the gap in technology equity also known as the digital divide.
Outcomes like these are one of the reasons that I love strategic communications. It goes beyond the business outcomes to create equitable changes for our communities and our lives by raising awareness, increasing engagement, and advocating for change.
Here are a few communication strategies that the Digital Equity Team probably used to achieve these results, leading to greater access and upward mobility for low-income communities across L.A.
🔍 Research and Messaging: Initially, strategic communications teams likely researched to understand the needs and preferences of the target communities. This information helps in crafting messages that resonate with these communities, emphasizing benefits such as affordability and accessibility.
🤝 Partnership Coordination: Strategic communications were most likely integral in coordinating and maintaining relationships between government bodies and private sector partners through public-private partnerships. Leveraging effective communications they most likely worked to ensure alignment of goals, clarity of roles, and streamlined execution.
💡 Public Announcements and Awareness: Announcing the launch of the broadband service definitely involved careful planning to ensure that the message was clear and accessible to all stakeholders. Additionally, strategic communications teams likely designed a rollout strategy for announcements, using press releases, social media, community meetings, and possibly direct mail or local advertising to reach a broad audience.
⚖ Advocacy and Policy Support: Advocacy efforts most likely included creating briefing materials, presentations for stakeholders, and talking points for public officials to help gain support for the initiative at both the policy and community levels.
🚨 Crisis and Feedback Management: Post-announcement, strategic communications teams were probably responsible for managing feedback and potential criticisms. This involves monitoring public reaction, addressing concerns through FAQs, direct responses, or adjusting communication strategies as needed to maintain public trust and support for the initiative.
📣 Ongoing Engagement and Education: As the project moved forward, maintaining public interest and engagement was crucial. Strategic communications would handle ongoing updates, educational campaigns about how to sign up and benefit from the service, and success stories to ensure sustained interest and participation.
Congrats to the Digital Equity Team and powerhouse Shayna Englin who serves as the Director of the Digital Equity Initiative at the California Community Foundation on a job well done!
Great news for South LA, East LA, and Boyle Heights residents! L.A. County is launching its own high-speed broadband service aimed at low-income residents in South L.A., East L.A., and Boyle Heights, with plans as low as $25 per month. The service, which will be offered through public-private partnerships called Community Broadband Networks, could be available later this year.
This program is precisely what our Digital Equity Team has championed since its inception in 2020, when the pandemic starkly exposed the digital divide in our region.
If you reside in these areas, please visit https://lnkd.in/gKD6W-Fz
to sign up for updates.
Read more about the program here at @laist
https://lnkd.in/gy6UMyv5
LA County To Offer $25 Internet Plans For Low-Income Households In East And South LA
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Product Management Executive | AI/ML & IoT Innovator | Driving Market Leadership in Renewable Energy & Cybersecurity | Expertise in Strategic Vision, Cross-Functional Team Leadership, and Data-Driven Product Development
5moThis is a crucial discussion, Connect Humanity! The digital divide remains a significant barrier to equitable growth and opportunity. Jochai Ben-Avie's insights on leveraging impact investments to drive community-focused broadband projects are timely and essential. It's inspiring to see leaders like Joe Turnham in Macon County demonstrate the transformative power of connectivity in fostering economic development. Closing this gap is not just about access to the internet but enabling communities to thrive in a digital world. How can other regions replicate Macon County’s success in attracting investment for broadband infrastructure? #DigitalDivide #ImpactInvesting #BroadbandForAll