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The significance of character-based marketing, known as "Kawaii Culture," in Japan, is inevitable when targeting this market, especially, retail. It highlights the use of cute characters in digital marketing to connect with Japanese consumers emotionally, citing examples like LINE Corporation's mascots and McDonald’s collaboration with Pokémon. Character business extends to influencer marketing and brand mascots, requiring cultural sensitivity and localization for success. Understanding and leveraging this cultural phenomenon is crucial for foreign companies aiming to enter the Japanese market. https://lnkd.in/gBAami4A

The top 1% creators understand this. (It‘s not a sectet) The future of marketing is content. The future of branding is personal. - Traditional advertising is dying. - All attention is on social media. - Nobody cares for Brands. - People only care for people. It all started with the influencer marketing era. But back then, only few understood what was happening. Now the personal branding era is coming up. - Companies & brands are desperately trying to catch up - UGC creators are selling their souls for pennies. - Value Creators are making millions off of their ideas. - Movies & shows start to place promotions inside. But all of this is just getting started. There‘s much more change coming. And it‘s coming sooner than you think. The time is now. You want freedom, autonomy and independence? Stop working for them. Start building you. You are the brand.

Keyword: Adaptability 🔥 It’s great to see the digital landscape changing and have welcoming arms to new ways of brand storytelling.

Maturing is realising Even your head of marketing doesn’t know what they’re doing 🤷🏽♀️ The digital space has evolved, outgrowing traditional norms. Strategies that once guaranteed ROI no longer hold weight. Adaptability and continuous learning is needed to understand your audience, brand voice, and social media algorithms. You can spend weeks, even months, creating a social media strategy only to see it achieve just 1% of your KPIs. A prime example is TikTok creator Bemi Orojuogun (@omo.oroje). Bemi creates brief, one-minute videos of herself standing by the roadside, filming buses. Her content is simple, yet has: 1️⃣ Gained sponsorships (UNiDAYS & Tems) 2️⃣ Rack up millions of views 3️⃣ Built a community This shows that marketing can be a hit or miss - sometimes, consistency in repeating the same method can do you a whole lot of justice. Which creators, influencers, or brands have caught your attention recently? ↳ For me, it’s definitely @imnotalawyerbut. This YSL trial has got me in a chokehold 😭😥

Consumers have more power than they think. They are the foundation of every company’s success. Their financial support keeps businesses running, and their voices—through shares, reviews, and word-of-mouth—are the most powerful form of publicity a brand can get. For years, influencer culture dominated marketing, but that’s changing. People now connect more with content that feels real—stories told by those who look like them, live like them, and share genuine experiences. This is where UGC (User-Generated Content) thrives. UGC is more than content; it’s consumers reclaiming their power. It proves that influence doesn’t belong to a select few but to everyone. Everyday creators are shaping purchasing decisions, driving trust, and creating a new standard for marketing. In South Africa, this shift matters. It’s time to de-center traditional influencers and recognize the value of local consumers and creators. Brands that embrace UGC will not only stand out but also build deeper, more authentic relationships with the people who keep them alive. Consumers are your greatest asset—financially, socially, and culturally. It’s time to amplify their voices. 2025 is set to redefine how brands connect with people. Those who embrace UGC and put their consumers first will lead the way into a new era of marketing.

The Evolution of Marketing in Saudi Arabia Under Vision 2030 Under Vision 2030, Saudi Arabia's marketing landscape has undergone significant transformations, focusing on digital innovation. With technological advancements, marketing now heavily relies on data analytics and artificial intelligence. Influencer marketing has emerged as a key strategy, with platforms like Instagram and YouTube taking center stage. By blending local culture with global trends, Saudi brands have gained greater influence both locally and internationally. Marketing in the Kingdom today is adapting to future ambitions, fully aligned with Vision 2030. 🚀📱🌍

6 years of silence - now it's time for us to make a change! 💥 6 years ago, Audiencly - Influencer Marketing Agency started - looking back on that time still feels crazy for me. So much has happened since then. In 2018, I founded audiencly basically out of my bedroom in my parent’s house - simply because I was really passionate about influencer marketing. At the time, probably few people believed that the creator economy would ever become as important as it is today. And tbh, I probably didn't myself either... Today, we are a company that: - employs a team of over 45 top talents 💙, - has 4 international offices based in beautiful Hamburg, Düsseldorf, London & Budapest, - is part of the Flexion group with more than 155 employees and huge industry knowledge, - has achieved revenue growth of more than 1.150% since the beginning in 2018. 🚀 And most importantly: Over the past few years, we have been able to work with top brands and created some pretty cool influencer campaigns & cooperations. 🔥 We produce the best campaigns for our clients and make everything possible for them. But - and I think a lot of marketing agency owners can relate - our own marketing is lacking behind…😅 It’s time to change that! We want to step up our game - talk more about ourselves as a company and about projects with our clients. I’m really looking forward getting in contact with new people, talk about influencer marketing and give you some insights about audiencly! What makes you most excited about influencer marketing?

Decoding Gen Z: A Call for Authentic Marketing in Pakistan Generation Z is shaping the future of consumption, and their influence in Pakistan is no exception. Yet, many brands and agencies fail to resonate with this unique demographic, often relying on cliche-ridden marketing that misrepresents their values and interests. From flashy dances to borrowed Western trends, these superficial strategies fall flat with Gen Z, a cohort that values authenticity, transparency, and cultural relevance. Here’s where the disconnect lies: 1️⃣ Ignoring Subcultures Gen Z isn’t a monolith. They’re tech-savvy, socially conscious, and deeply engaged with diverse interests from Korean dramas to social activism. Recognizing and respecting these subcultures is key to relevance. 2️⃣ Forgetting Authenticity Gen Z sees through inauthentic marketing. They value storytelling that reflects real experiences and align with their values. Influencers work only when they embody the brand genuinely. 3️⃣ Underestimating Their Power While their direct purchasing power may be limited, their influence on family and peers is immense. Building loyalty now secures future engagement. 📊 Research shows 85% of Gen Z users are annoyed by intrusive ads, 72% feel they waste time closing them, and 70% find them irrelevant. Clearly, the challenge isn’t just creating ads but creating relevant and meaningful connections. (Source: Synergyzer)

For over 15 years in the marketing industry, I've witnessed firsthand the transformative power of effective marketing strategies. While global brands grasp its significance, many smaller businesses overlook its strategic value. Yet, marketing is the gateway to visibility, offering opportunities to engage with target audiences through digital platforms, AI-driven strategies, and influencer collaborations. It's not merely an expense but an investment yielding measurable returns. By embracing digital channels and leveraging influencer partnerships, businesses can maximize their ROI, stay relevant, and build authentic connections. In essence, marketing isn't optional—it's essential for long-term growth and sustainability in the dynamic market landscape of South Africa. So, to all the small guys out there: It's time to recognize the immense value of marketing and seize the opportunities it presents. Your business's future depends on it.

In 2025 here's a trick to help you stay consistent at whatever you wanna do Apply the law of 100 Whatsoever you pick up to do, do it for 100 days whether you see results or not If you want to get client? Reach out to 100 people Is it building your personal brand? Create 100 content, post 100 content (and that takes us back to one ~ do it for 100 days) Are you ready for results in 2025? Then you MUST be intentional ~ NO EXCUSES. The war is against being a `Local Champion` And we pray against wasted efforts 🔥🧘♂️🔥 So let's keep building, the world is our stage. ~ Solomon Terseer David Sales Funnel Designer || Influencer Marketing Specialist