📌 Cohley Sessions: Dara Denney on the Evolving Strategies for TikTok and Meta Ads 📌 In this Cohley Session clip, Dara Denney explores the recent shift in content strategies between TikTok and Meta. Learn why what works for TikTok ads may not translate directly to success on Meta, and why rapid experimentation and creative output are crucial for TikTok advertising. 💡 Key Insights: 1️⃣ The Divergence in Content Effectiveness: Recent trends show a clear split in the types of content and hooks that succeed on TikTok versus those on Meta, challenging the previous belief that successful TikTok strategies would automatically work on Meta. 2️⃣ The Need for Rapid Experimentation on TikTok: Due to the platform's unique audience and content dynamics, brands must engage in more frequent and varied creative testing to identify what resonates best. 3️⃣ Managing Creative Fatigue: TikTok's fast-paced environment and user preferences necessitate a higher volume of creative output. Brands must continuously innovate and refresh their content to maintain engagement and effectiveness. #TikTokAds #MetaAdvertising #CreativeStrategy #CohleySession
