Cody Farmer’s Post

So many founders make this mistake and leave money on the table. (And the best brands thank them for it!) They forget to build an engaged community of super fans. One of the best examples of how to do this right is Morning Brew The 4 steps Morning Brew took to build a hyper-engaged community that grew the business for them: 1. Define their ICP in excruciating detail: Austin Rief and Alex Lieberman wrote out a one-pager defining who the ideal Morning Brew reader was. In extreme detail: - How often does this person drink? 🍻 - Do they run? How often do they run? 🏃♂️ - What apps do they use? 📱 - What’s their screen time? 📺 2. Create a consistent voice Readers felt like they were talking with a specific person and not a company face. Readers felt like they knew the Brew. 3. Reply to every email they receive To this day Austin and Alex, reply to every email sent to them. And I say this from personal experience. Austin gave me his brief, but encouraging thoughts on my Morning Brew deep dive. Link in the comments. This gives readers a feeling of a two-way conversation. And helped turn them into fans. 4. Made readers feel a part of something that others weren’t By creating a referral program that gave out branded Morning Brew merch. The Brew created this VIP feeling that fans could display publicly. (So everybody knows that they’re part of something special and unique)

I audited 40 landing pages in the Exit Five community last month. We're talking: - Almost 13 hours  - $18,000 worth of work  - Sacrificing lots of Netflix time Wowww, I need some better boundaries. But the dopamine hits that came from the feedback were well worth it. Where are my Words of Affirmation homies?! Now, I'm going back for more. I'll be with 2 other landing page experts in E5 for: 🥁 The Ultimate Roast of B2B Websites.🥁 YEAH, BABY! Here's what that will look like: - Do's and don'ts for B2B landing pages  - Live teardowns of pages submitted by you  - Lots of unwarranted jokes and comments PS: This event is open to members and non-members (even though we might boo you a little) But also - there's $70k worth of giveaways. (If you like receiving gifts over words of affirmation) You know where to sign up. ⤵

🚀 Ever felt the magic of anticipation? Imagine knowing there's a line of eager customers waiting for your product to drop. That’s the power of a well-crafted waitlist! 🙌 🎯 A waitlist isn’t just a list; it’s a community of your biggest fans. It builds excitement and creates a sense of exclusivity. Have you ever experienced this thrill before? Tell us about it! 👇 Just last month, a friend launched a tech gadget. He had only 50 units but over 500 sign-ups on the waitlist! 🎉 Imagine the thrill AND pressure! How would YOU manage such demand? 🌟 Hashtags: #ProductLaunch #WaitlistStrategy #Anticipation #CustomerEngagement #TechLaunch #Exclusivity #MarketingTips #CommunityBuilding 👉 Share your experiences with waitlists or any launch stories you’ve been part of! Who else needs these insights? Tag them too! What strategies do you think are essential to keep that excitement alive until launch day? 🤔 Let's discuss! 📞 For more insights reach out at 7741919844, or ✉️ business@appschedio.com. Explore more at 🌐 https://appschedio.com.

The magic of three. Triple the questions, triple the fun. 🤗🤗🤗 Our anniversary countdown just got even more exciting as our staff are sitting down in groups of three to answer three fun questions. Watch as we get to know the people who make PressPayNg thrive.💪🏾⬆️📚 #PressPayNg #educationforall #PressPayNg@3 #educationfinance #ThrivingTogether

I was working on my first 5 figure deal A week before the pilot, my champion left the company Back then I had no idea what multi-threading was So the weeks of relationship building were gone The project then fell into the hands of an SDR team lead and Head of Marketing who had to give final approval But there was a problem: both of them were unresponsive neither to emails nor calls I thought the deal was dead As a last hope, I got the address of the SDR team lead And found an In-N-Out burger nearby and sent a meal via DoorDash with a short note Within an hour I got a reply and that deal ended up closing. Moral of the story: Be creative and make sure to multi-thread all your deals. How did you save your losing deals? Share in the comments.

Join the Summer Kick-Off Challenge & earn a FREE salad! Last month, we unveiled our revamped Chopt Rewards program which includes exclusive benefits, extra perks and challenges. Today, we're launching the Summer Kick-Off Challenge: A chance for loyalty customers to earn a free salad by starting the summer off with Chopt. Here's how to join: 1. Visit the Rewards section of your Chopt App or choptsalad.com to activate the Summer Kick-Off Challenge (Not a part of Chopt Rewards? Sign up now to start earning. 2. Visit 4 days between now and June 30th and place orders of $8 or more 3. Get a free salad dropped into your Chopt Rewards account #rewards #challenge #rewardsprogram

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This BFCM, Yotpo is At Your Service: here to help you take care of business, when it matters most. No sales pitch. No software demo. Just practical help when you need it most: • UberEats for those "lunch meeting" days • TaskRabbit for the "I'll do it after work" list • Instacart for the empty fridge situation Because "after work" isn't real during BFCM. See how we're taking care of business at the link in the comments.

Some Recent News! We’re excited to announce that 31st State has officially launched its storefront on Taly Subscriptions. 🚀 Taly Subscriptions is a ground-breaking marketplace that empowers brands like ours to offer seamless, personalised, and flexible subscription experiences to our amazing customers (teen boys and young men who can't be bothered with reordering!). Here’s why we’re excited: ✅ Flexible Subscription Models – Customize how you receive products on your terms. ✅ Exclusive Offers – Unlock special deals and limited-time perks available only to subscribers. ✅ Effortless Management – From beauty to coffee to household, enjoy easy, one-stop management for all your subscriptions in one place. 🔗 https://lnkd.in/eqNQxAFP #TalySubscriptions #NewLaunch #Subscriptions #SustainableShopping

What if I told you a single viral post changed everything? 15 days of frustration. Countless emails, chats and calls ignored. My funds were locked, my SadaPay account inaccessible, and I felt completely helpless. That’s when I turned to LinkedIn, sharing my experience with SadaPay’s customer support. What happened next was incredible🔥 The post went viral 🚀 The LinkedIn community stepped up commenting, sharing, and amplifying my voice. It created a storm that reached the right people 🙌 🌟 Today, I’m thrilled to share that my account is finally restored, and my funds were safe and sound. SadaPay customer support reached out to me directly on LinkedIn and solved my issue. I owe this resolution to the power of social media and to every single person who helped spread the word. Thank you for proving that when we come together, we can make a real difference. 👉 But this isn’t just about me. My appeal is to help others still facing similar issues—those whose funds are stuck, voices unheard. Let’s keep this momentum going to hold organizations accountable and support those in need. Social media isn’t just a tool—it’s a game-changer. Together, we made it happen. #SocialMediaPower #CustomerSupport #LinkedInCommunity #SadaPay #Accountability