Coalition Technologies’ Post

Uncrustables, the frozen, crustless peanut butter and jelly innovation, is predicted to become a billion-dollar business by 2026. Smuckers has taken smart marketing steps to expand Uncrustables’ popularity beyond children. Learn more in this week’s #LongStoryShort. https://lnkd.in/eRyCFXAp #marketing #communications #storytelling

I have a harsh marketing truth to share ... consistency alone does not guarantee sales. Just like eating healthy daily doesn't automatically make you fit, simply posting content doesn't ensure conversions. You need to understand the right strategy and your audience’s needs. Think about maintaining a healthy diet. Knowing what fuels your body is as important as eating well. Similarly, without strategic content, you're just making noise. Consistency matters, but it’s not enough if your content isn’t relevant. Posting daily updates about your products or brand won’t convert your audience. Your audience might enjoy your posts, but that doesn’t mean they’ll buy from you. Consistency alone is a lie we've been sold! You only have ONE chance to win someone’s attention. If your content doesn’t resonate immediately, they won’t come back. Your audience isn’t waiting for you to figure it out. They won’t stick around while you experiment. You need a marketing strategy that aligns with your audience's needs. Consistency with a targeted strategy is what drives sales and engagement. If you need help crafting a strategy that converts, reach out to me today. Let’s get your marketing on the right track! #marketingstrategy #marketing #consultant

Don't be a bitter gourd in the era of puddings. Just as all living beings need food for energy, your audience craves valuable content. Whether it's video, text, or beyond, serve it consistently to become their essential energy source. And, by setting SMART goals and showing up consistently, you'll build trust, loyalty, and ultimately, become irreplaceable. Could you just show up, deliver, repeat? That's the path to being irreplaceable. --- Enjoyed this? Repost ♻️ if you find it useful Follow me, hit the 🔔 Gaurav Sharma #marketinghacks #socialmediamarketing #marketing #innovation #management #consistency #consistencyiskey #consistencymatters

ILY Liquid Death "As the hydration market continues to expand with new entrants and product innovations, Liquid Death has kept pace, branching out from canned still water to flavored sparkling water, ice tea and electrolyte drink mixes. But it hasn’t stopped the pace of boundary-pushing campaigns, often eschewing pricey media buys for social-first content that is designed for virality. For Liquid Death, the marketing is almost like a third product line next to beverages and merchandise." https://lnkd.in/d-bEvDGQ

🌟 Transform Your Supplement Brand with Experts! At Mak & Tech, we specialize in digital branding and marketing tailored exclusively for supplement brands. 👩💼👨💻 Our dedicated team of nutrition experts, content creators, and digital strategists knows the supplement landscape inside out. We craft targeted campaigns that drive conversions and ensure your brand stands out. 🚀 Your supplement success is our mission! Whether enhancing your brand’s online presence or launching data-driven marketing campaigns, we're here to help you thrive. Let’s elevate your brand together! #SupplementBranding #DigitalMarketing #SuccessStory #MakAndTech

🌟 The Power of Influencer Marketing 🌟 How does influencer marketing impact businesses in terms of brand visibility, engagement, and return on investment (ROI)? Influencer marketing significantly impacts businesses by increasing brand visibility, engagement, and ROI. It connects brands with target audiences through authentic and relatable content, making advertising more effective and budget-friendly. In today’s digital age, leveraging the influence of trusted voices can transform a brand’s reach and resonance. By partnering with influencers, businesses can tap into dedicated followings and create genuine connections with potential customers. Why is influencer marketing so effective? Increased Brand Visibility: Your brand gets seen by more people. Higher Engagement: Authentic content resonates better, leading to more likes, comments, and shares. Better ROI: Cost-effective campaigns with high returns. Ready to harness the power of influencer marketing? Microsh has got you covered! #InfluencerMarketing #BrandVisibility #Engagement #ROI #DigitalMarketing #MarketingStrategy

Picture this: you’re at a crowded party, surrounded by friends and acquaintances, when suddenly, the conversation shifts to that new restaurant everyone’s been buzzing about. In that moment, something magical happens - it’s not a billboard or a sponsored post that convinces you to make a reservation, but the genuine enthusiasm of a trusted friend. Welcome to the world of word-of-mouth marketing, where personal connections hold more sway than any advertising campaign! Far more than mere recommendations, these connections wield the influence to shape perceptions, build trust, and drive purchasing decisions. From casual conversations among friends to online reviews and social media shares, word-of-mouth extends the reach of your brand with an authenticity unmatched by traditional advertising. Embracing and nurturing these organic connections not only cultivates a loyal customer base but also fosters a ripple effect, amplifying your brand’s message far beyond the confines of any marketing campaign. And so - in a world where authenticity reigns supreme, harnessing the potency of word-of-mouth marketing is not just advantageous - it’s essential for staying relevant and thriving in today’s competitive landscape. Engage with us today, and, together, let’s delve into the profound influence of these organic endorsements and explore how harnessing their power can elevate your brand to unprecedented heights of success. #WOMMarketing #WordOfMouth #Recommendations #SocialProof #ReferralMarketing #AuthenticConnections #ViralBuzz #ShareTheLove #CommunityEndorsements #TrustedOpinions #InfluentialConnections #FriendRecommendation #SpreadTheWord #RaveReviews #OrganicEndorsements #Testimonials #TalkOfTheTown #FriendApproved #Buzzworthy #ShareYourExperience

Imagine a world where every step you take is met with a symphony of scents, each one telling its own captivating story. This is the realm of aroma marketing—a strategy that goes beyond traditional advertising to engage the senses and leave a lasting impression. It's like adding a secret ingredient to your brand's recipe, one that tantalizes the senses and creates an unforgettable experience for your audience. Think back to a moment when a scent transported you to another time or place—a whiff of fresh-cut grass that instantly brought back childhood memories, or the comforting aroma of your favorite food cooking on the stove. These are the moments that aroma marketing seeks to recreate, tapping into the power of scent to evoke emotions and spark connections. Whether it's the crisp scent of ocean breeze in a coastal resort or the warm aroma of spices in a bustling marketplace, each fragrance has the potential to transport your audience to a world of wonder and delight. In a world inundated with advertising noise, aroma marketing offers a unique opportunity to stand out and capture your audience's attention. By engaging the senses in this way, you're not just selling a product or service—you're creating an immersive brand experience that resonates on a deeper level. So why not harness the power of scent to captivate your audience and elevate your brand to new heights? Let's embark on this aromatic adventure together and unlock the full potential of aroma marketing. #AromaMarketing #ScentMarketing #FragranceExperience #SensoryBranding #OlfactoryExperience

When I was little, my dad never gave us soda. He said it was too sugary and would ruin our teeth and health. But…as a kid, you find ways to do the things your parents don’t want you to do 😅 And now, 15 years later, I don’t have to hide anymore! And it’s all thanks to poppi ~ The story starts with Allison and Stephen Ellsworth wanting to live a healthier life using the power of Apple Cider Vinegar, but getting tired of its intense (and not so tasty) flavor. It was then that Poppi was born ✨ Why are they so special? 1️⃣ Health: Not only does Poppi come in various tasty flavors (Raspberry Rose and Classic Cola being my favs), but they’re filled with ACV. You can relive your soda-loving days, without the sugary side effects ~ 2️⃣ Merch: A beverage brand with sweatsuits, hoodies, and beanies?! Count me in. All their ‘swag’ is cute, cozy, and a great way for them to get free marketing from their fans. 3️⃣ Hilarious online marketing: I’ve LOL’d more times than I can count when scrolling through Poppi’s social media. They don’t take themselves too seriously and that’s what’s needed in a brand that’s secretly healthy! *cough* looking at you broccoli marketing team  👀 Honestly, the list goes on and on - literally. That’s why I wrote an entire blog about them in our first-ever Brand Crush Series. Check out all the reasons why Poppi will forever live rent-free in my mind, in the comments ~

Brilliant ads built on self-deprecating statements! A known restaurant back in my home country ran this ad campaign, and I found it brilliant. The restaurant wanted to market new items on the menu, and so they created this campaign, titled "You Be The Judge". I asked some friends about what they thought was brilliant about those ads, and 99% of them had a common answer: The phrasing of "YOU" be the judge is a powerful call to action, inviting the audience to try the new items. I fully agree with this being a direct invitation which would encourage engagement, but I think there’s even a stronger aspect of this campaign. The statements they made right before the CTA, the way they "exposed" themselves is to me a very smart and bold tactic. It’s different than what we’re used to see. It's catchy, it's witty, and it's funny, which creates an emotional connection between the brand and the audience. Different psychological principles are being used in this campaign, including self-deprecating humor, social proof, Pratfall Effect, and the Ben Franklin Effect, which will be discussed in-depth in my newsletter - Psychosocial Growth Marketing - which is to be launched soon!🤯 What's your take on this campaign?