ClickZ Indie Agency News’ Post

🎉🚀 Thrilled to share this partnership news and just another reason to be at a company that continues to find ways to bring new and innovative solutions to our clients! We're only getting started! 🚀🚀🚀 #brandmentality #growth #attentionmetrics #partnership #videoadvertising #realtimemarketing

Digital Out Of Home is an essential part of any omnichannel marketing strategy - but no time is it more effective than at big cultural events. InterContinental Hotels Group proved this with their campaign during the Rugby World Cup in 2023, gaining a whopping 12% increase in favourability among ruby fans. With the Olympic season upon us brands have an exceptional opportunity to reach their audiences on the ground - success here can have long lasting impacts for brand awareness. Read more here in this article on The Drum: https://lnkd.in/ePv7D6yM #dooh #programmatic #digital #dsp #omnichannel #advertising Yahoo Yahoo Advertising IHG Hotels & Resorts #olympics

“Cross-platform advertising not only increases reach, it can increase the effect because one channel may stimulate a certain response, while another may get a different response. This omnipresence helps build brand awareness, making it appear everywhere, which can be quite powerful. Our agency is a big champion of omnichannel strategies and measurement that help us understand the full picture.” --Graeme Hutton, UM SVP/Group Partner, Research. Read more of his Q&A with DISQO now.

How can advertisers demonstrate that their digital out-of-home campaigns are driving business growth? DOOH’s data-driven capabilities enable advertisers to deliver dynamic, targeted, and measurable ads that seamlessly integrate with broader omnichannel strategies. Read more: https://loom.ly/C2dD21I #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

Leaps in technology and data capabilities have enabled advertisers to execute genuinely omnichannel campaigns. The ability to reach a consumer wherever and whenever means marketing is increasingly about building an effective media plan that matches messages to audiences across all channels. This has led to a union of two channels that may seem distant if at all aligned: direct mail and digital. https://lnkd.in/e-5ek-Mv

Great new article in Modern Retail. Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier The TL;DR: Direct-to-consumer (DTC) brands are facing increasing challenges in customer acquisition due to rising costs across digital channels like Meta and YouTube, and decreased customer engagement. Brands are now focusing more on traditional brand marketing and creative strategies to attract and retain customers. The longer purchase consideration cycle and the diminished novelty of DTC brands necessitate better communication of brand values and benefits. The need for diverse marketing approaches is more critical than ever. You know what's not part of the marketing mix for most of these brands right now? OOH. Here's why it should/will be going forward: As digital performance channels become less cost-effective, it’s clear that brands can no longer rely solely on them. The unit economics have shifted; it's no longer a simple dollar in, two dollars out. This evolving landscape calls for innovative approaches, and Out-Of-Home (OOH) advertising is emerging as a vital medium. OOH offers a powerful way to build brand presence and engage consumers beyond the digital space. It's not just the future—it's the present for savvy marketers. And the data used to measure OOH is now more meaningful than ever. Simply put - now you can track IRL ad exposure back to actual purchases in your online store. 📈 📊

Our advertising platform is your solution for multi-channel advertising. From streamlining omnichannel advertising to providing valuable insights for strategic planning and more, learn how our platform can benefit your business. Read our blog to see how we can transform your advertising and schedule your free demo. https://lnkd.in/geauQMU7 #AdvertisingPlatform #BusinessTransformation #MarketingInsights

How can sponsored product ads support your full-funnel approach? In this overview, IAB Europe explores what makes for great sponsored product ads, the key metrics for evaluating them, and how they fit into retail media network campaigns. As Nico Batista, our Director of Expert Services, notes here: "Sponsored product ads are naturally suited to drive highly profitable, bottom-of-the-funnel sales, but can also provide support to omnichannel full-funnel strategies." Read more from Nico and other industry experts: https://okt.to/RKp86f

From dynamic creative that swaps in real-time to campaigns that connect seamlessly across channels, programmatic digital out-of-home (DOOH) is reshaping how brands connect with audiences. 🌟https://hubs.la/Q02ZHXVv0 But don’t just take our word for it—industry leaders are buzzing about the possibilities: 💬 “It’s exciting to see how technological advancements are helping OOH become an integral part of omnichannel strategies,” says Déadya Massa, KINESSO. 💬 “The ability to swap creative at a moment’s notice keeps your message fresh,” shares Logan Broger, Wasserman 💬 “DOOH is evolving into a key player in sophisticated omnichannel strategies,” adds Tom Woyzbun, Cineplex Media. 💬 “Data and messaging now create a more personalized connection with consumers,” notes Debrani Ghosh, KINESSO. 💬 “We’ve only scratched the surface of what’s possible,” says Michele Erskine Astral Out-of-Home (Bell Media). 💬 “Programmatic supercharges OOH, making ideas more novel and contextually relevant,” says Jordan Hamer, 123w (One Twenty Three West). Ready to explore why this medium is skyrocketing in growth and creativity? 🚀 Check out our latest article on Campaign Canada now: 🔗 https://hubs.la/Q02ZHXVv0

Social posts are advertising, and an ad is a social post. Align your ads with the values and tone of your social content – or vice versa, if that’s easier. This critical component of omnichannel marketing will build trust in your brand. https://zurl.co/dFFlL #HumanCenteredMarketing #HCM #B2B #socialmedia #advertising