Claudia Galluccio’s Post

OOH.. So Out-of-Home Advertising is still relevant? 🤔 Check out Hirzi Harmaen thoughts on the role of OOH advertising in the digital age! 💭 #ALVADigital

Billboards stand tall along South Africa's bustling highways, hard to miss by daily commuters. But the question remains - how much does it all work? We're here to shed light on OOH  Price Range: While exact costs can vary, billboard advertising typically falls within the range of R15,000 to R350,000 per month. But several factors influence the final price tag: Location, Location, Location: Just like in real estate, prime locations with high traffic flow command premium prices. Picture bustling intersections in major metropolitan areas or high-traffic highways leading into and out of cities. Duration Matters: Longer campaigns (think multiple months) often lead to better pricing negotiations. More time for our team to secure discounts! Bulk Booking Benefits: Booking multiple billboards across a campaign can unlock further savings. Empty billboard space isn't ideal for owners, so bundling can be a win-win. Ready to unlock the power of OOH advertising for your brand? At Sapphire Media, we're experts in navigating the OOH landscape. We'll help you find the perfect location, secure the best rates, and create a campaign that grabs attention and drives results. #OOHAdvertising #SouthAfricaMarketing #PricingTransparency #SapphireMedia

Small businesses want OOH advertising to be affordable, measurable and creative (Billboard Insider): During yesterday’s The Power of Local OAAA webinar (accessible to OAAA members) Corey Elliott EVP of Local Market Intelligence at Borrell and Associates said there are 4 things small businesses want out of home companies to know. Be Affordable. No matter who you are be affordable…they want you to know that they have smaller budgets. […] #DOOH #digitalbillboards #digitalsignage

Small businesses want OOH advertising to be affordable, measurable and creative (Billboard Insider): During yesterday’s The Power of Local OAAA webinar (accessible to OAAA members) Corey Elliott EVP of Local Market Intelligence at Borrell and Associates said there are 4 things small businesses want out of home companies to know. Be Affordable. No matter who you are be affordable…they want you to know that they have smaller budgets. […] #DOOH #digitalbillboards #digitalsignage

🚀 𝗧𝗵𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴—𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻! 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝘆? 1️⃣ Budgets are growing. Current trends show an increase in budgets allocated to digital advertising platforms, as opposed to static, printed formats. 💡 For example, the average monthly budget for a national indoor advertising campaign is approximately €30,000. 2️⃣ Indoor advertising now accounts for over one-third of the entire market. The share of indoor advertising within the total OOH market is on the rise, proving that brands increasingly understand the value of being present in malls and shopping centers. 🛍️ As the landscape shifts, the opportunities for brands to connect with their audiences in strategic and impactful ways are only growing. #BrandManagement #IndoorAdvertising #20YearsOfExcellence #IndoorAdsMatter

Looking to make your OOH advertising stand out? Check out these 7 powerful tips you can implement right away! Swipe through, and when you’re ready for results, trust us as your go-to OOH solution! 🚀--Phone: +60133130132 Email: agnes@rm2u.com.my #RhythmMedia #OOHAdvertising #OOHMedia #OutofHomeAdvertising #MarketingTips

It's easy to overlook the power of traditional billboards. But here in South Africa, OOH advertising remains a force to be reckoned with. The Stats Speak for Themselves: Massive Reach: A whopping 93% of South African adults see billboards every single week! (Source: Outdoor Measurement Council) There's no escaping their prominent placement on highways and in urban areas. High Recall Rates: Billboards leave a lasting impression. 98% of people recall seeing OOH ads, and an impressive 71% remember specific ones! (Source: OMC) Driving Action: OOH advertising isn't just about awareness. Nearly half (48%) of viewers take action after seeing a billboard, like visiting a website or making a purchase. (Source: OMC) The Takeaway? OOH advertising offers incredible reach, high recall rates, and the ability to influence consumer behavior. It's a powerful tool for building brand awareness and driving engagement! #OOHadvertising #SouthAfrica #MarketingStats #SapphireMedia Thinking of incorporating OOH advertising into your marketing mix? Let Sapphire Media help!

ICYMI: Small businesses want OOH advertising to be affordable, measurable and creative (Billboard Insider): During yesterday’s The Power of Local OAAA webinar (accessible to OAAA members) Corey Elliott EVP of Local Market Intelligence at Borrell and Associates said there are 4 things small businesses want out of home companies to know. Be Affordable. No matter who you are be affordable…they want you to know that they have smaller budgets. […] #DOOH #digitalbillboards #digitalsignage

Good news for outdoor advertising in Spain! The official measurement of the AIMC's General Media Study (EGM) shows that OOH outdoor advertising surpasses the TV penetration rate for the first time, with 34.5 million individuals having seen OOH advertising in the last week (82%). TV drops to 80.2% penetration rate.  The Internet continues to lead with 88.6%

Some ideas on how to keep your #ooh advertising effective.