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Interesting view on Generative AI supports for marketing. Generative AI can create some really weird stuff. This is also what makes it unique and limitless in terms of creative potential. You can effectively have any ad you want, quickly and cheaply, and also at quality. https://lnkd.in/gJc3bPrd

AI search is evolving. ProRata.ai is launching an AI answer engine that aims to fairly compensate publishers for their content. David Salazarof Fast Company gives insight to their mission and their partners. #AISearch #ProRataAI #TechInnovation

'Content shock' is real. The flood of endless content has diluted brand messages and bred consumer apathy. The solution? 1. Focus on Niche Communities: Invest in content they crave. 2. Diversify Channels: Use multiple platforms to counteract content fatigue. Personalised content must be meticulously crafted, precisely targeted, and strategically deployed. AI enhances this process with insights and automation. But to achieve true hyper-personalisation, quality must trump quantity. Marketers must: - Sharpen creative instincts - Use AI as a powerful tool, not a crutch - Ensure every content piece serves a strategic purpose - Embrace quality and strategic creativity to truly connect with audiences. Thanks to LBBonline - Little Black Book for including my thoughts on whether AI can help brands deliver personalisation with purpose. https://lnkd.in/eNzB_w9y #Marketing #AI #Personalisation #ContentStrategy

Google is now testing ads in AI overviews😍 When an ad fits both the search query and the AI overview (Search Generative Experience), it will appear in the overview in a "sponsored" section. This update marks one of Google’s first steps toward monetizing its AI investments across consumer products like Search. By integrating ads directly into AI-generated content(SGE), Google aims to create a seamless experience for users while providing advertisers with new opportunities to reach their target audience. No action is required from advertisers—existing Search, Performance Max, and Shopping campaigns will automatically be eligible. I believe this will attract more relevant users to the website who are more likely to purchase products, as they will already have the necessary information from the AI overview.💯 #GoogleAds #AI #DigitalMarketing #SGE

Last week, Google introduced the first generative AI image tool inside the ad product called Demand Gen. A dive into Google’s rules shows that it is purposely avoiding AI-generated humans. The rules are likely meant to keep AI on a tight leash for now, as brands are still figuring out how to incorporate generative AI into their ads and want to be careful not to create assets that could offend people, according to advertising leaders who have tested Google’s Demand Gen.

We have made AI capable of reasoning. iKala announced the launch of "keyword reasoning" search technology, now integrated with its influencer search engine iKala KOL Radar. AI will begin to truly understand the physical world, rather than just spitting out predicitve tokens. Keyword reasoning is an AI search technology that we have been developing for a long time to allow AI to understand the marketing world and reason out what users are really looking for with just a single keyword.

🚀 Exciting developments in the AI landscape! ProRata.ai is launching a new answer engine that aims to revolutionize content attribution and revenue sharing. This innovative platform will compute the contribution of content and share revenue on a ProRata basis. A game-changer for media and content creators alike!

Reddit, a popular social media platform, has recently bolstered its AI capabilities with the acquisition of Memorable AI. This strategic move promises to revolutionize the user experience on Reddit by leveraging advanced artificial intelligence technology. With Memorable AI's cutting-edge capabilities, Reddit users can expect personalized content recommendations, enhanced moderation tools, and improved community engagement. This acquisition solidifies Reddit's position as a leader in AI-driven social media platforms, setting it apart from its competitors. Get ready for a more dynamic and engaging Reddit experience with Memorable AI at the helm. #acquisition #AI #ArtificialIntelligence #Capabilities #Enhances #Innovation #InternetTrends #MachineLearning #MemorableAI #Reddit #technology.

Don’t Miss Out on the #MetaAI Game-Changer That's Redefining #DigitalMarketing! 🚨 This morning, I opened #Instagram to do a quick search and to my surprise, an AI chatbot popped up! 🤖 The results? Not what I expected. When I searched using keywords for #CraigFilm, my own business didn't appear at all. This shocking discovery led me to dive deep into #MetaAI, the new feature set to revolutionize our digital presence. 🌐 I've learned crucial strategies to adapt and ensure our businesses don’t just show up, but stand out. 👉 Curious how to make Meta AI work for you? Click to read my findings and tips in the latest blog post! Read more here! Stay ahead of the AI curve! 🚀 https://lnkd.in/ec9dUe-D

From MIT Technology Review - Without regulation, Generative AI will be subject to the same influences that have arguably made social media more detrimental than beneficial. A corporatized and profit-driven #GenAI seeking more efficient ways to influence and drive eyeballs can be used to create and disseminate disinformation more quickly and efficiently than ever before. What could and should be a revolution in our ability to analyze data could instead be used to amplify and automate the worst aspects of our society, removing accountability in the process. "AI will help reinforce viral content that emerges from social media. It will be able to create websites and web content, user reviews, and smartphone apps. It will be able to simulate thousands, or even millions, of fake personas to give the mistaken impression that an idea, or a political position, or use of a product, is more common than it really is. What we might perceive to be vibrant political debate could be bots talking to bots. And these capabilities won’t be available just to those with money and power; the AI tools necessary for all of this will be easily available to us all." "Likewise, few or no guardrails are in place to limit the potential negative impact of AI. Facial recognition software that amounts to racial profiling, simulated public opinions supercharged by chatbots, fake videos in political ads—all of it persists in a legal gray area. Even clear violators of campaign advertising law might, some think, be let off the hook if they simply do it with AI. "