Chloe Vernimmen’s Post

Did you know your strongest memories are often tied to scent? 🌸 Imagine creating a custom fragrance for your luxury event that becomes a time capsule of emotion, transporting guests back to those special moments years later... This is just ONE of the innovative ways luxury events are being transformed in 2025. Event pros & enthusiasts: What's the most unique personalization touch you've ever experienced at an event? Whether it was mind-blowing tech, an intimate detail, or something totally unexpected - I want to hear your stories!👇🏾 P.S. Discover all 5 game-changing personalization trends in our latest article: https://bit.ly/3O3hZnE #LuxuryEvents #EventInnovation #MoneeMoments #Personalization #CorporateEvents

You know that feeling when a certain scent instantly transports you back in time? Like how the smell of fresh cookies might take you straight back to your mom's kitchen? 🧠✨ That's exactly why I'm fascinated by the role of scent in event design. Our olfactory memory is so powerful that it can create deeper, more lasting impressions than any photo or video. I'm beyond excited to explore this frontier of sensory innovation with Mone'e Moments. We just published an article diving deep into 5 groundbreaking personalization trends reshaping luxury events in 2025, including how to harness the power of scent marketing. Check it out below! Event industry friends: What's been your experience with sensory marketing at events? Has a particular scent ever stopped you in your tracks and transported you back to a memorable moment? Share your stories below! 💭 #EventInnovation #ExperientialMarketing #EventProfs #MoneeMoments

Creative Luxury Packaging It Is All In The Details. Swiss Packaging, Creating Luxury

Why Etiquette Experts Are the New Gatekeepers of Luxury In luxury circles, exclusivity is everything, and expertise is the most coveted currency. Positioning yourself as a prize isn’t about being accessible. It's about being irreplaceable. When I work with luxury brands, I ensure that their clientele sees them not just as a choice, but as the only choice. This is what the prize frame is all about. Ready to shift the way your brand is perceived?

Karin Crafoord represented Groth & Co at the fifth Luxury Brands Symposium in Vienna last week, hosted by Marques. The event provided valuable insights into some of the most critical topics currently shaping the luxury industry.   One of the key discussions revolved around the impact of artificial intelligence on the luxury sector. AI’s potential to revolutionise creative processes and content generation was explored, while concerns about data privacy, ethics, employment, and intellectual property were also raised. The symposium delved into the ongoing debate surrounding the copyrightability of AI-generated works, highlighting the complexities of this rapidly evolving area.   Another major topic was the issue of greenwashing and its implications for luxury brands. The importance of genuine sustainability practices for maintaining brand strength and competitiveness was emphasised, alongside a look at the latest EU regulations under the European Green Deal.   The event also addressed the growing trend of quiet luxury, with discussions focusing on the role of non-traditional trademarks in this evolving market.   Karin Crafoord reflected on the experience, saying: “The conference was incredibly rewarding. It was such a pleasure to reconnect with familiar faces and meet new colleagues from across the industry. The exchange of ideas and the sense of community were truly inspiring.”   #Groth #Intellectualproperty #Marques

Read here 👉🏻 https://lnkd.in/eVPRFBpm 'Luxury'—a term that luxury professionals have fallen out of love with. The term is even out of favour with our HTSI journalists. Here's why and what we're doing to restore the luxury in our branding work.

Luxury Unfiltered: The mind-bending psychology that drives high-end purchases. Coming back from a series of luxury masterclasses, I can confirm that one of the most fascinating questions is the “why” behind luxury purchases. Read More: https://lnkd.in/gABy5x5s #LuxuryConnect #LuxuryCruxx

This is basically exactly what I want from my video feed. ▪️Discovering interesting content from people I don’t already follow. Most of the “suggested” content on the LinkedIn main feed is annoying and low quality. This is content I didn’t know I wanted. ▪️It’s relevant. This is about marketing and brand, which I am interested in! Another thing LinkedIn is generally not good at. ▪️Good balance between quality and authenticity. A lot of the content I see in the feed is from big publishers - it’s hyper polished. Stuff made by regular creators is more authentic, but often doesn’t have anything interesting to say. This video manages to be informative and engaging without the corporate try-hard vibe. More like this please LinkedIn !

The Debrief | How Dupe Culture is Challenging Traditional Luxury Dupe culture is shaking up the luxury landscape, and we're breaking it down! Join Sheena Butler-Young, Brian Baskin, and Malique Morris as they explore how affordable alternatives are redefining consumer expectations. Dive into the insights now: https://lnkd.in/dj2DcStV https://lnkd.in/ds25JqSf

In case you missed my last Forbes article for my column, The Pursuit of Luxury, here are the key takeaways