⚖️ EU court ruling considers how GDPR applies to social media networks’ personalised ads.
A recent ruling by the Court of Justice of the European Union (CJEU) clarified that social media platforms, such as Facebook, cannot use personal data collected outside of their platforms for targeted advertising without restrictions on data type or storage time.
The ruling emphasised the need for proportionate and transparent processing in line with GDPR guidelines, particularly when dealing with sensitive data. The case, initiated by privacy advocate Max Schrems, will now be referred back 👉 to the Austrian Supreme Court for further assessment based on these principles.
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