Community Leader | Communications Director | dedicated to fostering collaboration, driving economic growth, and strengthening communities through effective leadership and a commitment to public service.
A presentation I gave to the Business Women of Moose Jaw a couple of years ago. I used a great video from friends of mine Greg Moore and Justin Reves who started the infamous Moose wars and used comedy to make key points about how to be different and stand out. Now they are hosts on Z99!! Here is the link to the Every Business Video that I referred to in my presentation https://lnkd.in/gS48HsFq ---------- Below is a summary that was posted on the Business Women Facebook page of my presentation. ---------- When it comes to your marketing you need to remember 3 things just 3: 1. Keep it simple 2. Keep it consistent 3. Keep it real In order to accomplish these three goals, you will need to: 1. Make Time: diamonds – take time; seeds – take time – and the best plans – also take time. This also means taking the time to take breaks and enjoy life! But really give yourself the time to sit down and create a strategy and dig deep to find your ‘why’. Decide what it is about your story that will engage your follows and allow you to share your passion. 2. Discover Your Story: Crystal shared a video (watch on YouTube - link in comments). Her main point was not to mock the words in the video but to say that these words are likely true for almost every business in every industry. So how can YOU dig deeper to tell people who you really are? · Be BOLD and AUTHENTIC when sharing your ‘why’ · Care for something loudly – support your values through your words and actions · Use the 80/20 rule (see video clip of Crystal for an explanation of this). · Crystal shared some of her own story (it’s fascinating – feel free to ask her about her winery in the Okanagan where she came up with marketing strategies on a shoestring budget – AND how she did the same with Coteau Hills Creamery – her and her husband, Kirby’s, current endeavour – a cheese-making business). · Share YOUR FACE with the world – people fall in love with the person, not the product so don’t be shy! 3. Frequency a. Make use of all different marketing avenues that apply to your customers – overlap is good! The same person needs to take your message in at least SEVEN TIMES before it starts to sink in. b. Get SOCIAL on social media! Connect with other brands that share your values and promote them. Their audience will get a glimpse of you, and your audience will understand your values better! A few tips: - Overwhelmed? Don’t be afraid to ask for help! Hire someone if you need to. No one is born knowing how to be an accountant – it’s the same with marketing. - Youtube, webinars, facebook’s business training page (and all other socials) – all of these are great – usually free – ways to learn more about marketing https://lnkd.in/gAVKfdXc
