CELSIUS’ Post

Reframing the Competition: How to Boost Participation and Performance In the competitive landscape of business and marketing, understanding and effectively communicating the odds can dramatically influence participation rates. Here’s how you can optimize competitive scenarios for better engagement and results. Three Strategic Tips for Business Leaders: 1. Clarify the Odds: Simplify the presentation of winning odds to enhance comprehension. For example, stating "1 in 10 will win" is more tangible and appealing than "10% chance of winning." 2. Amplify the Prize Perception: Highlight the total prize value rather than individual awards. Emphasizing a large total prize pool can make the potential reward seem more substantial and attractive. 3. Address Psychological Barriers: Use clear and relatable examples to demonstrate the realistic chances of winning, which can help participants overcome the intimidation of large competitor numbers. The way competitive odds and rewards are framed can significantly impact participation. By simplifying the odds, amplifying the perceived value of the prize, and addressing psychological barriers, brands can enhance engagement in competitions. This approach not only boosts participation but also ensures that competitions serve as effective marketing tools, driving engagement and delivering valuable insights. 🔗 https://buff.ly/3V2a7Y5 #BusinessStrategy #MarketingTips #ConsumerPsychology #CompetitionManagement #somrasvc #knowledgeinsead

We’re about to blow the lid off something BIG at FitnessBiz24, and you’re going to want to be there. For the first time in Australia, we have conducted a massive mystery shopping data study across the country, and the results are simply mind-blowing! We enquired at 500 fitness clubs across all major capital cities—including franchises, franchise studios, gym chains, council facilities, and independent gyms. We used every method you can think of: emails, phone calls, Instagram, and Facebook enquiries. What we’ve uncovered will change the way you think about your sales process. Here’s a taste of what we’re diving into: 👉🏼 Response times: Who’s winning and who’s lagging? By the way you do not want to be second as in the case of sales, second is last! 👉🏼 Method of responses: Which platforms are fitness businesses using most effectively? Actually, which are even been looked at and checked? 👉🏼 Conversation quality: How well do clubs engage with potential members? And when we say engage we mean more than generic messaging and a line of [insert bicep & love heart emoji] 👉🏼 And so much more! This is the first study of its kind in Australia, and the results are insane. So, why should you care? At FitnessBiz24, I’ll share ALL of the data—giving you the inside scoop on what’s working, what’s not, and how your club could stack up against others. You’ll walk away with actionable insights that can transform your approach to your handling of enquiries. DO NOT miss this! 🚨 This is your wake-up call! 🚨 If you haven’t booked your ticket to FitnessBiz24 yet, now’s the time. Trust me, after hearing this data, you’ll be ready to ratchet up your sales processes. Book For FitnessBiz24 Now - https://lnkd.in/gmxjV57g. Use the code FITNESSBIZ24 to save $50 Offer closes 25th October I can’t wait to share these results with you—it’s going to be a game-changer. See you there. JT

The View from the Top: Key Insights from the Fitness Industry I recently had the opportunity to attend a leadership panel discussion at a AusFitness expo Elaine Jobson from Jetts Australia Harry Konstantinou from Viva Leisure Andy Chamoun from Fitness and Lifestyle Group David Aitchison from Body Fit Training It was an eye-opening conversation about the state of the fitness industry post-COVID. Challenges: - Franchise costs are on the rise - Staffing shortages continue to be an issue - Property availability and increasing prices are making it harder to grow But with challenges come Opportunities : - The fitness industry is evolving, with recovery and wellness becoming major trends - Focusing on member retention and community engagement has never been more critical - Now more than ever, effective sales and marketing strategies can make a real difference It’s clear that the future of fitness is all about adapting to new trends and finding innovative ways to engage and retain members. What strategies are you seeing that help businesses thrive in this changing landscape? #FitnessIndustry #RecoveryAndWellness #MemberRetention #SalesAndMarketing #PostCovidTrends

All too often people focus on what others are doing, instead of doing what others are not. Innovation brings change, comparison does not. If you want to propel your brand ahead you must seek out things others aren't even looking for. #business #brandbuilding #innovation #management #technology #digitalmarketing #fitness #wellness #creativity #marketing

In #competitivescenarios, the #size of the #competition can significantly #impact #people’smotivation to participate. Even when the objective likelihood of winning remains the same, larger competition sizes tend to discourage engagement. Why does this happen? ➡️As the number of competitors increases, it becomes more #challenging for #individuals to compare their progress to others, #leading to #frustration and #demotivation. Moreover, subjective perceptions play a role—people may feel less likely to win in larger competitions, even if they can’t directly compare themselves to other participants. ➡️To overcome this psychological barrier, how competition details are presented matters. For instance, reframing information about the size of the prize can foster higher participation levels. By #helping #individuals better comprehend their #chancesofwinning, #companies can #boost #engagement and #create more #effectivecompetitivescenarios. ➡️So, next time you’re organizing a contest, consider how you frame the odds—it could make all the difference! #leadershipmindset #competitivescenarios #boostengagement #performance #winningattitude #peoplemotivation #corporateculture #leadershipskills #humancapital 👉https://lnkd.in/eHfG9A7p

🚀 Exciting News for Fitness Founders! Overwhelmed by the challenge of optimizing revenue across multiple locations? We have the solution you need! Our Fractional CRO Services are tailored specifically for growing fitness businesses. Gain access to a seasoned revenue executive who can transform your sales strategy and boost your bottom line—without the commitment of a full-time hire. Why consider a Fractional CRO? • ROI-Focused: Make investments that drive membership and revenue. • Resource Optimization: Allocate your resources more effectively. • Empowerment: Equip your team with the insights needed to enhance lead flow and closing rates. • Performance Metrics: Utilize KPIs to track and improve your strategies. Stop feeling swamped by data and start making informed, effective decisions. Our Fractional CRO is here to guide you through every step, ensuring your fitness company scales successfully. https://lnkd.in/e34Qt5HM Schedule a Consultation with us today and let's achieve greatness together! #FitnessBusiness #RevenueGrowth #FractionalCRO #BusinessStrategy #Leadership

The surest way to succeed with your craft: Listening to the right people at the right time! A very well educated and decorated corporate guy told me years back: "Fahad you don't look like a fitness guy. For that you need to have certain aesthetics." I got serious but the same week I bumped into Gary Vaynerchuk's talk in which I noticed a part where he said: "You have a unique voice and that's how you differentiate yourself even to the level that you create a market out of your niche" Now this is "listening to the right person at the right time" Reality is: Only you know your special gift and how you want to serve your audience with that. People will always want something unique but their very first gesture towards your uniqueness would be comparison with something that market already has. This dies down when you remain consistent and then they compare the newcomers with you. So what you need to do? Yes, stay true to your craft and compare how far you've come. Enjoy. #selfawareness #selfgrowth #knowyourworth #fearoffailure #fearofjudgement

What does it really take to turn your fitness journey around? Baker Mayfield’s path offers some great insights. After a challenging season in 2019, he revamped both his diet and workout routine, landing in the best shape of his life. Collaborating with a nutritionist, he focused on whole foods, portion control, and enjoyable, healthier alternatives to his favorites. It’s proof that diet isn’t just about sacrifice; it’s about making smart, informed choices that fit your lifestyle. Additionally, his workout regimen combined powerlifting with functional training tailored to improve his performance on the field. It's a reminder that fitness is a holistic approach—melding good eating habits with the right exercise can make a significant difference. What’s your take on this? Have you made any significant changes to your lifestyle that paid off? Share your experiences! https://lnkd.in/eH75fm6d

Simultaneously is key, if one outperforms the other there will be problems to solve in the other areas and maybe not in enough time to ensure little to no impact in other areas of the business (people). #keepit level. Unevenness is one of the big 3: Muda (無駄, waste), Mura (斑, unevenness), and Muri (無理, overburden).

What do top performers all have in common? In business: Alex Hormozi, Ed Mylett, Andy Frisella, Dan Martell. 
In sports: LeBron James, Cristiano Ronaldo, Tom Brady, Michael Phelps. 
In entertainment: Dwayne “The Rock” Johnson, Chris Hemsworth, Matthew McConaughey, Tom Cruise. The list goes on, but what’s the one thing they all do that separates them from the rest? Here’s the real secret.. Top performers track their progress and data. If you’re not tracking your progress, how can you expect to improve? The same principle applies to your health and fitness goals. How can you expect to lose fat and build muscle if you’re not measuring what matters? Here’s the key, spend just a few minutes a day tracking simple things like your: * Macros (what you eat) * Workouts (what you do) * Weekly body stats (your results) This small habit can make all the difference between success and frustration. Stop wasting time throwing spaghetti at the wall and hoping it sticks. Instead, track your progress, review your data weekly, and adjust as needed to ensure you’re always moving forward. This way, you’ll never hit a plateau or stall on your fat loss journey. If you want to learn a few easy tricks to lose fat and build muscle, send me a DM with the word “RESULTS” #progress #fatlosstips #weightlosstips