CA South’s Post

Direct endorsements from Sports media personalities can be immensely successful for your brand! Ask me how I can put the power of SportsRadio 610 personalities to work for YOUR BRAND

If you’re part of a school or collective, there’s a responsibility to guide athletes in building their brand and securing opportunities. It’s not just about winning on the field—it’s about creating a legacy that lasts beyond their playing days. This video breaks down what you need to know. How do you guide athletes in making smart partnerships? https://lnkd.in/gZP4uz9S

Are you ready to seize this incredible opportunity to grow your business? Here are some strategies to make the most out of the NFL Draft buzz: 💡 Create Engaging Content 💡 Explore Sponsorship Opportunities 💡 Get Involved in NFL Events 💡 Host a Watch Party Don't miss out on the excitement of the NFL Draft in Detroit! By leveraging these strategies, you can grow your business and make a lasting impact during one of the most anticipated events of the year. Let's leverage this draft season for your business! 🎉🏈 #NFLDraft #Detroit #GrowYourBusiness

The north star guides you. The vision motivates you. The goal keeps you focused. The outcome shows you that you can do it. There is nothing better than setting a goal and crushing it. So incredibly proud of the MarComm team at the New York Red Bulls. Storytelling. Engagement. Media partnerships. Fan engagement. They have accomplished this to date and more. There is much more work to be done. This is just the beginning. The new era of New York Red Bulls soccer is now. Let’s go. #inspire #teamwork #marketing

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🏈 Think mascots are just for kids? Tell that to the NFL! Almost every professional football team has one, even though it's one of the toughest sports out there. Why? Because mascots: • Create memories • Build connections • Add personality • Boost engagement Even in serious industries, a friendly face makes a difference! #SportsBusiness #BrandStrategy #Marketing

Rivalries go beyond the game—they’re the heartbeat of sports, building moments that live on long after the final whistle. 🔥 Backed by scholarly research, we break down the core elements that make rivalries unforgettable: history, fan passion, media coverage, and cultural impact. Introducing the Rivalry Meter—a new tool to measure what drives sports’ greatest face-offs. Curious about the science behind epic showdowns? Learn more here 👉 https://lnkd.in/dM627hXp #SportsMarketing #IndustryInsights #PlayOfValues

A TRUE VISIONARY! (MUST READ) I often revisit this interview and listen to my words . Because they are organic, true and inspiring words of wisdom. What I have learned about the combat sports industry. It’s monopoly, constraints and jaded areas. Someone has to speak up to the young fighters with dreams of stardom that only comes to 0.05% Thier first fight is before they even gear Uo It’s with the people around them, why? As yourself why Are they really there is the big ? What do they really bring to the table ? Is thier presence alone about to damage you before. You even become a local whisper. I wish I had an answer that would assist these dreamers in dodging the con people/ predators Most fighters are so brainwashed by makeshift and has been coaches, managers and family. Their careers are doomed from day one. My answer is to Google search and book a consultation with a reputable sports agent/ managment or sports marketing company. Before you even think about contacting a boxing management, coach or person claiming to take you to stardom Ask the categories Identifiedabove a few choice questions. #1 what does an ad agency or brand look for when considering endorsing or partnering with a talent, especially in combat sports #2 is there a combat sports management or agent You have aligned or have worked with that they can refer you to . #3 when you achieve those goals. Would they consider aligning with (YOU) when you circle back to them Now you; as a talent/ athlete know what you’ve got to achieve for yourself and not be misguided by those not in marketing and the advertisement lane! {learn the buainess of boxing outside the Ring} Leonardo Willia Sports Workd Television #BoxingNews #Interview #LeonardoWillis #CH321SWTV https://lnkd.in/g5hW9Atu

I believe this boxing match was a big Branding risk for Jake Paul. Sure, he put on a great show and walked away with a solid paycheck. But did he really walk away a winner? I would say no. There was no way he could win, no matter the outcome. If he lost to Tyson, then he’d be known as a guy who couldn’t beat a retired boxer more than twice his age. If he beat Tyson, then he’d have knocked out a guy who’ll be eligible for Social Security in about 3 years. Either option is a Branding loss for Jake Paul, and was a big risk from that perspective. It doesn't matter that he is in great shape and is arguably a strong athlete in his own right... it's the perception that matters. Of course, he’s walking away with as much as $40 Million for the fight, and so the tradeoff may have been worth it at the end. But many companies don’t have as much of an upside as Jake Paul, when taking Branding risks. As I audit Google Ads accounts, I see too many companies try to use gimmicks and shortcuts to chase a quick ROI while taking on unnecessary risk, when just with a bit of extra planning, they could build a solid sales pipeline with stellar customer LTVs. One great example is a review I did for a women’s clothing brand with products designed for consumers in their 30’s and 40’s, but with social media content that seemingly targets a teenage and college-age audience. This disconnect really hurts their sales. And they’re not walking away with a $40 Million payday... This sort of dissonance and lack of cohesive strategy could have been easily avoided by reducing silos and having better communication. Whether you’re an agency running campaigns for your clients, or you’re an inhouse marketer, it’s a good idea to make sure that the marketing messages across platforms are cohesive, even if you’re only responsible for one channel. After all, people won’t just click an ad in your Google Ads campaign and make a decision. The modern consumer today is very savvy... They’ll check out the social media presence, they’ll look at reviews, they’ll do additional research. If at any point in that research they feel a mismatch, it increases their chances of dropping out of the funnel and just walking away.