CapitalG’s Post

64% of Gen Z prefer shopping in-person. 🛍️ Young consumers may be digitally proficient, but they’re tired by the digital world. In our blog post, we share how brands can leverage in-store #discounts as a way to drive footfall and increase sales, as well as sharing some top tips on how Pion can help. Read the full article here: https://lnkd.in/eiMp_83P #Shopping #GenZ #CustomerSpending

Are you optimising every touchpoint for your consumers? It is a busy digital retail environment and brands need to be present everywhere their consumers are and also offer a premium shopping experience with streamlined paths to purchase. Ensure you don’t get left behind on the evolving consumer journey by downloading our report on Reducing frictions from the Consumer Journey: Unlocking a Streamlined Path to Purchase with Add-to-Cart here: https://lnkd.in/g_emu4Va #AddToCart #WhereToBuy #ShoppableMedia #PathToPurchase #ConsumerJourney #Omnichannel #Multichannel

After my post yesterday, I had quite a few conversations around "serial returns", and size inconsistency came up every time. As a petite woman, I can definitely relate - shopping is already a challenge, and when even the so-called premium brands can’t offer a consistent size guide throughout your online journey, we’ve got a real problem. So what is the real issue? ✅ Poor sizes ✅ Social media trends and social pressure ✅ The ease of “buy now, pay later” solutions ✅ All of the above? So many questions 🤯 #ecommerce #serialreturns #sizingissues #onlineshopping #retailtrends #petitefashion #fashionindustry #buyonline

Consumers engage with brands on up to 20 different channels, so reducing friction on the path to purchase is crucial in making the sale. So how are you cutting through all the noise and ensuring your omnichannel strategy is up to snuff? Get crucial insights into today’s modern consumer journey and learn how Add-to-Cart can streamline the path to purchase in our report here: https://lnkd.in/g_emu4Va #AddToCart #WhereToBuy #ShoppableMedia #PathToPurchase #ConsumerJourney #Omnichannel #Multichannel

💡 The consumer purchase journey has evolved - are you in the loop? This  article captures the shift towards omni-channel shopping experiences, particularly for Gen Z and Gen Alpha. 🚀 My favorite pieces of the article below: This approach recognizes that consumers no longer interact with brands through a single touchpoint. Instead, they weave in and out of channels, from checking out a product review on YouTube, to viewing a product demonstration on TikTok, to making a purchase on an e-commerce platform, and even experiencing the product in-store. This evolution underscores the importance of adopting and leveraging new technologies to capture the multifaceted nature of consumer purchasing behaviour, particularly as we witness the shifting preferences of younger generations like Gen Z and Gen Alpha towards omni-channel shopping experiences. 📈 When is the last time you've checked in with your customers and their journeys? Kudos to Indeemo for recognizing the changing tides and being a fantastic platform for conducting asynchronous customer journey research. #MarketResearch #CustomerJourneyMapping #CustomerJourney

Want to know what’s driving people to online shopping and getting things back on track? According to Similarweb's latest global ecomm trend report, here are some key drivers of consumer spending in 2024: 💎 𝐓𝐡𝐞 𝐋𝐮𝐱𝐮𝐫𝐲 𝐚𝐧𝐝 𝐉𝐞𝐰𝐞𝐥𝐫𝐲 𝐬𝐞𝐜𝐭𝐨𝐫 𝐬𝐚𝐰 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐘𝐨𝐘 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐭 16%, driven by a need for understated but high-quality products, aka ‘quiet luxury’ 📲 Trends driven by social media, TV shows, and music are shaping consumer spending habits, and 𝐜𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐞𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐛𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 and sales 👥 Brands that offer a more 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐝𝐢𝐫𝐞𝐜𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 are growing market share, particularly in the Beauty, Fashion and Consumer Electronics sectors Pretty good intel, right? If you want to uncover all the trends, and habits shaping the 2024 consumer, check out the full report! See the link below 👇 https://lnkd.in/eRRq3t3R

The future of retail is all about using technology to create a more convenient and engaging shopping experience for customers. Social selling, live shopping, AR shopping, and personalization are all trends that are changing the way we shop. Social media makes it easy for customers to browse and compare products from different brands. Live shopping allows customers to virtually interact with products and sellers in real time, just like they would in a physical store. AR shopping allows customers to see how products would look in their homes before they buy them. Personalization uses data to recommend products to customers that they are more likely to be interested in. These trends are all helping to make shopping more fun and efficient for customers. What are your thoughts on the future of retail? #retailtech #consumers #shopping #innovation https://lnkd.in/e_AtpAcD

More insightful research from BANYAN and PYMNTS* that we just have to share: Consumers who do not currently use card-linked offers are intrigued by them — more than 1/4 say they would start using card-linked offers in the coming year. ➡️ Do you have a CLO strategy? If you don't, read how top retailers and issuers are attracting the customers you want: https://lnkd.in/gZDcCywF If you do have a CLO plan in place, consider this: 59% of Gen Z and 52% of bridge millennial consumers currently using card-linked offers expect to *increase* their use in the next year. ➡️ Are you targeting them? Kard has a network of $47M+ digitally savvy Gen Z and Millennial cardholders. And getting your brand's name in front of those buyers is free. Kard is 100% pay for performance (not impressions). If we've got your attention, reach out. We're eager to chat about how we could level up your CLOs: https://lnkd.in/gt2mfZPt *https://lnkd.in/epM8vbrP

The future of retail is all about using technology to create a more convenient and engaging shopping experience for customers. Social selling, live shopping, AR shopping, and personalization are all trends that are changing the way we shop. Social media makes it easy for customers to browse and compare products from different brands. Live shopping allows customers to virtually interact with products and sellers in real time, just like they would in a physical store. AR shopping allows customers to see how products would look in their homes before they buy them. Personalization uses data to recommend products to customers that they are more likely to be interested in. These trends are all helping to make shopping more fun and efficient for customers. What are your thoughts on the future of retail? #retailtech #consumers #shopping #innovation https://lnkd.in/eNcjA5wg

🔍🛍️ 𝗧𝗵𝗲 𝗭𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗥𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗥𝗲𝘁𝗮𝗶𝗹 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗮𝗻𝗱 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗔𝗿𝗲 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗲𝗲𝘁 𝗭𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹𝘀' 𝗱𝗲𝗺𝗮𝗻𝗱𝘀? With 77% of Zillennials seeking at least one AI-enhanced in-store experience, it's clear that traditional shopping won't cut it anymore. 𝘚𝘰 𝘩𝘰𝘸 𝘥𝘰 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘴𝘵𝘢𝘺 𝘢𝘩𝘦𝘢𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘶𝘳𝘷𝘦 ? 💰The report ”𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗭𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁” from PYMNTS Intelligence delves deep into the preferences and behaviors of this group, uncovering trends that are set to transform the retail industry. 🌍 📊 𝗞𝗲𝘆 𝗧𝗿𝗲𝗻𝗱𝘀: • 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀: Approximately 40% of consumers are now Click-and-Mortar™ shoppers, blending online and offline purchasing. • 𝗔𝗜-𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 🤖: 77% of Zillennials want AI-driven features like personalized recommendations and in-store shopping aids. • 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵 👁️: AI-powered visual search tools allow Zillennials to upload images and discover similar products, making shopping smoother. • 𝗣𝗲𝗲𝗿 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 💬: 39% of Zillennials make purchases influenced by friends and family. • 𝗖𝗼𝗻𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗼𝘂𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝗶𝘀𝗺 🌍: 43% value environmentally sustainable products, and one-third prioritize merchants whose social values align with their own. • 𝗗𝗲𝗯𝘁 𝘃𝘀. 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 💸: Although 82% carry some form of debt, Zillennials continue to spend on lifestyle experiences while managing financial responsibility. • 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗕𝗡𝗣𝗟 🛒: 84% of high-income Zillennials subscribe to at least one service, while many prefer flexible payment options like BNPL. For merchants, the implications are clear: 𝘢𝘥𝘢𝘱𝘵𝘪𝘯𝘨 𝘪𝘴 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭. 𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘯𝘨 𝘈𝘐, 𝘧𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯, providing cost-conscious options 𝘭𝘪𝘬𝘦 𝘉𝘶𝘺 𝘕𝘰𝘸, 𝘗𝘢𝘺 𝘓𝘢𝘵𝘦𝘳, 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴, 𝘤𝘭𝘪𝘤𝘬-𝘢𝘯𝘥-𝘮𝘰𝘳𝘵𝘢𝘳 𝘴𝘩𝘰𝘱𝘱𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴, 𝘢𝘯𝘥 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘤𝘰-𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺 products are vital to meet Zillennials' evolving needs. #AIinRetail 🤖 #ZillennialShopping #ConscientiousConsumers 🌍 #ClickAndMortar 🏪 #RetailTrends 📈