Campfire & Co.’s Post

Flavors on Fire: How C-Stores Are Leading the Holiday Flavor Revolution The holidays are upon us, with Thanksgiving just days away! While we’re savoring pumpkin pie and giving thanks, bold, unforgettable flavors are hitting the shelves in full force. From craft sodas with a seasonal twist to energy drinks fueling the holiday hustle, C-Stores are lighting the way for flavor-focused brands. But with so many options vying for attention, how do you make your beverage the one shoppers are most thankful for this season? At our CanLab, think of us as Santa’s workshop—but for cans. We craft magic through metal deco, transforming your brand’s unique flavor story into dazzling packaging that stands out like the star atop the tree. Whether it’s peppermint energy drinks or gingerbread sodas, we ensure your packaging is both delightful and production-ready—because nothing less will do in the Olberding Brand Family ecosystem. This season, let’s make your brand the gift shoppers grab off the shelf—because the best flavors deserve the best packaging. Visit us at www.olberdingbrands.com to make some holiday magic together! #Ronelli #HolidayFlavorRevolution #CStoreBrands #PackagingInnovation #MetalDeco #CanLab #BeverageIndustry

To compete effectively, wineries must employ novel and forward-thinking marketing strategies. Here are 8 innovative ways to inspire action from wine enthusiasts and newcomers alike. Outshinery https://lnkd.in/g9HVs3Kv

🍾✨ Our bottle tags for the Robertson Winery Robertson Sparkling National Key Account Campaign stole the spotlight, adding an extra touch of elegance to every sip.  Why do they work so well? Because they're eye-catching, informative, and impossible to miss, making them the perfect tool for product marketing.  #Brandright #GetYourBrandRight #RobertsonWinery #clientfocus #marketingcampaign #keyvisual #MarketingStrategy #bottletag #competitionprize #competitionstand

Imagine a 14-year-old tea blender and a teetotaler laying the foundation for what would become the world's biggest selling Scotch brand! Johnnie Walker's journey from a small grocery store to a global empire is a testament to innovation and resilience. Founded in 1820, it has transcended generations, blending tradition with ambition. The iconic Striding Man, introduced in 1909, symbolizes progress, embodying the brand's ethos of always moving forward. From the pioneering Black Label to the luxurious Blue Label, Johnnie Walker has crafted a legacy of quality and excellence, appealing to whisky connoisseurs across the globe. This brand's story is not just about whisky; it's about a relentless pursuit of excellence, a commitment to sustainability, and a vision that turned simple blends into international symbols of success. Unfold the layers of history & taste the blend of progress! #JohnnieWalker #ScotchWhisky #BusinessInnovation #LegacyBranding #ProfessionalExcellence

Our #beer #labels incorporate every detail of your product and #brand #aesthetics, ensuring a match made in heaven between what’s inside and what’s outside the bottle. With Prakash Labels, you can create multi-versions of label designs or personalizing with #barcodes for each bottle. #prakashlabels #beerbottles #lableindustry

Rebranding, opinions and staying the course. We at Southern Star Brewing are taking this opportunity to rebrand using our flagship name and hopefully to increase renewed interest in our brand. We've had many, many, many meetings. Our marketing company 5+8 has done a great job with design work. Similarly, we are launching new beers with the new can images and we've received feedback, some good some challenging. But, that's okay and its apart of it and we do want feedback. However, one must also know you aren't going to please everyone and to stay the course. There's a difference in receiving wise advice and complaints. If we are sure this is the right course then we must stay on it, and make adjustment as necessary. I'm hoping for a bright future for Southern Star Brewing. #southernstarbrewing #craftbeer #tx #marketing #rebranding

🍺 Who's ready to raise a glass at the Great American Beer Festival this weekend in #Denver? At BinkInc, we believe crafting a brand is just like brewing the perfect beer. Here’s why our Brand Positioning Workshops are basically the GABF of marketing: 1️⃣ Exploring Unique Flavors — Just like you sample crazy brews at GABF, we mix and match brand ideas to find your unique taste. 2️⃣ Taste Before You Decide — Ever taste-test a flight before picking your favorite? We do the same with brand messages to find the perfect blend! 3️⃣ Bringing Experts Together — GABF has the best brewers, and we've got the best brand pros to whip up your perfect identity. 4️⃣ Creating a Lasting Impression — The best beers stay with you long after the festival ends—just like a killer brand should. 5️⃣ Celebrating Craftsmanship — We craft your brand with the same passion that brewers put into their signature sips. #GABF #BrandPositioning #CraftYourBrand #MarketingMagic #branding #b2bmarketing #craftbeer

We are proud to share a standout moment in our journey that illustrates the profound impact of thoughtful design on branding within the wine industry. Our W Series wine racking system goes beyond merely storing bottles—it became the catalyst for a significant rebranding effort by Fidelitas Wines. This esteemed Eastern Washington wine producer saw an opportunity to enhance their brand visibility through our racks, leading to a strategic redesign of their bottle labels to ensure they are displayed to their best advantage on our system. Jess Zander, the former General Manager of Fidelitas, reflected on this decision, noting, "Our bottles are designed to be showcased on their side, an innovative approach inspired by the racks themselves." This collaboration underscores the vital relationship between design and functionality, showcasing how innovative storage solutions can inspire creativity and lead to remarkable brand evolution. It's a testament to how wineries and restaurateurs can leverage design to create a more engaging and memorable brand experience. For more insights into this creative partnership, visit our case study: https://lnkd.in/gZpruj23

This distribution partnership by famed Champagne house Billecart-Salmon & alt wine Jukes from the UK in July, 2024 didn't get as much press as the investments in the Non-Alc space, but it's encouraging to see some top French companies investing/partnering with Non-Alc brands. The question is still out if the investments by Pernod-Ricard & LVMH will actually work out as it's a waiting game to see if Pernod-Ricard's investments in Non Alc spirit brand Almave & AF Free RTD cocktails will provide a profitable exit in the future or implode like their multi-million dollar investment with US Non-Alc retailer Boisson that filed for Chapter 11 in April 2024 & who has since restructured with new investors. Boisson, despite supposedly making $10mill a year in revenue via their retail stores, DTC, & wholesale business, just couldn't make it work despite raising over $30mill in outside funding. UK alt wine brand Jukes Cordialities is working with Billecart-Salmon's distribution company Billecart-Salmon Selections for distribution in the various high-end/fine dining/hotel accounts that Billecart-Salmon is noted for and leveraging their connections in these channels. Who knows, possibly if all goes well with this distribution partnership, Billecart-Salmon will actually invest in Jukes. https://lnkd.in/gdkYBRKq

The Hershey Company's first billion-dollar convenience store brand, REESE'S, will be entering the filled pretzel market. According to Technavio: "The Global Pretzel Market size is projected to increase by USD 1.59 billion, growing at a CAGR of 3.74% between 2023 and 2028." #Technavio #Reeses #ReesesFilledPretzels #PretzelMarket #GlobalPretzelMarket #HersheyCompany #PretzelMarketSize