Campfire & Co.’s Post

POLE BANNERS Pole banners are a type of signage commonly used in outdoor settings, often found hanging from poles or posts in streets, parks, and commercial areas. They serve various purposes, including: 1. Promotional Use: Businesses and events frequently use pole banners to promote special offers, festivals, concerts, or community events. They can help draw attention and increase foot traffic. 2. Branding and Identity: Municipalities and organizations utilize pole banners for branding purposes, showcasing logos, colors, and motifs that represent their identity, as well as providing a cohesive look for an area. 3. Wayfinding: Pole banners can be used as directional signage, helping visitors navigate a town, shopping district, or event venue. 4. Seasonal Decorations: They can celebrate different seasons or holidays, with designs that reflect the time of year, such as flowers in spring or snowflakes in winter. Pole banners can be an effective tool for communication and advertising in urban settings, enhancing the visual appeal of a community while serving practical purposes. If you need specific information or advice regarding pole banners, feel free to ask! #visibilityexpertsinbranding

Is bigger better? Absolutely, especially in indoor advertising! In the #IndoorAdvertising business, size matters. Large banners on walls or ceilings claim significant space and demand attention. Transforming blank walls into vibrant advertising visuals, wall murals become impactful ad spaces. With bold, colorful graphics, these murals are impossible to ignore. When used correctly, they create lasting impressions that elevate brand visibility. #BrandManagement #CleverMarketing

Could you choose one amenity and make it your brand’s whole identity? Maybe? Totally depends on what the research says. Look at the data, the IRP, the possibilities. You might be able to set your brand apart using a core amenity—rather than only colors, logo, and vibe. The amenity could be the thing your community is known for. So dig in and get ready to be surprised. Wondering how Paragon Ranch became pickleball central? Follow the research. https://lnkd.in/g-EYyUKb

Apparently the US Department of the Interior, in its guise as the National Park Service, is disputing the use by the Glacier Range Riders, a minor league baseball team in Montana, of an arrowhead logo: https://lnkd.in/gtR4VGN6. The Range Riders’ logo has a similar external arrowhead shape to the logo of the National Park Service, though the interior of the two logos is completely different. According to the Range Riders, the National Park Service first voiced its concerns to the United States Patent and Trademark Office (USPTO) in a letter of concern. When that was dismissed and the trade mark application accepted, it was formally opposed by the National Park Service. While the Range Riders are seeking registration in relation to various clothing products, in respect of which the National Parks Service is already registered, the second consideration is the similarity of the logos. And that is very low, when they are viewed in their entirety. From the perspective of a new sports team (or business) adopting a new logo, it is almost impossible to guard against this type of dispute: arguably baseless and unnecessary to protect the National Park Service’s legitimate interests. It’ll be interesting to what the outcome of the opposition is. I expect that the plucky Range Riders will prevail unless the National Park Service manages to bleed their coffers dry first. #macphersonkelley #nationalparkservice #nps #trademarklaw #trademarkdispute #iplaw

Happy October! In an effort to introduce you to our team here at MGA, we are going to share an Employee Spotlight monthly. Meet Wyatt Webb! He is a Designer, primarily supporting our Engineering Department. We are so thankful to have him here! 1. Where did you grow up? East Texas 2. What is your favorite hobby, activity, or creative outlet? I really enjoy anything outdoors or sports related. I hunt, fish, shoot, hike, play basketball and baseball. 3. What drew you to this field, and how did you get started? Growing up I always had a curiosity for how things were built and worked. I drew a lot and made things, so drafting was just a step up from that. Being a part of the design process, using your imagination while making ideas a reality brings great pride. 4. How would you describe the work environment at MGA? Working with MGA had been nothing short of a blessing for me. I know they have my best interest in mind. We are a family at MGA. We have each other's back. 5. How do you take your coffee? I take my caffeine via crisp iced Dr. Pepper.

We understand that navigating claims can be painstaking. Our ideology around the process hasn’t changed: “A clear path to claims resolution.” We’re still here to make the entire process as simple as possible and deliver the end results your clients demand. Vector Risk Solutions #claims #insurance

Transform any bustling floor space into a prime advertising spot with our eye-catching 4mil Floor Graphics! 🌟 Flexible and removable, they're perfect for indoor use on most dry, clean, and untextured floors. Elevate your brand's visibility today! #FloorGraphics #AdvertisingOpportunity #Printmill #Vinyl #Advertising #PrintMedia

Design a package so patriotic that Thomas Jefferson would rise from the dead and salute it. That was my brief to Blue Dog. I was relaunching John Rich’s Redneck Riviera Jerky brand. He needed a design that was as bold as his ambitions to bring the party to meat snacking while celebrating American craftsmanship and our servicemen and women. I immediately reached out to Blue Dog and Jean Wright Great creativity involves mutual trust, clear guardrails, candor, and a lot of fun and I knew they would crush it. What we couldn’t lose: ☑️ John and the Redneck Rivera Mark ☑️ Folds of honor - a wonder cause that helps our service people. What we needed. A design that: ☑️ Was as bold as John ☑️ Felt different than anything else out there ☑️ Would be a canvas for flavor exploration and adventure We rallied around this north star and they crushed it with something on brand, fun, stoppable, and shopable. Heres the takeaway: Great creative involves great creatives. It also requires a shared north star, design mandatories, and some fun. If you aren't getting great creative chances are on of these is missing. #brandcreative #Cpg #packagingredesign

We’re loving the festive vibe in this Athletic Brewing Co. email! The vibrant fall colors paired with delicious photography create instant appeal. The testimonials feel authentic and relatable, while the bold call-to-action buttons make it easy to explore further. The blend of social proof and enticing imagery is spot-on! 🍂 Curated by: Andy King View the full email here → https://lnkd.in/gZg_4Q9i #emaillove #emailmarketing #emailgeeks #emailmarketing101 #emailmarketinginspiration #inspiration #design #emailmarketingtips #emailmarketingstrategies

Augmenting the physical world with digital touch points...