From #AI altering traditional agency business models to Agency Performance Reviews delivered as tarot card readings, these were the buzziest Campaign US agency articles of the year.
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In the realm of #digitaladvertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. To take back control, says Nicholas Evans, Product Manager at Picnic, the user-first media platform, we need to shine a spotlight on how we define #AdWaste and encourage a more nuanced approach to #measurement. #ThoughtLeadership #AI #MachineLearning #adtech #AiThorityTechBytes https://lnkd.in/g6ixRjkv
The Ad Waste Buckets: A Nuanced Approach To Defining And Measuring Ad Waste
https://aithority.com
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🤔 Ever wondered what truly defines ad quality? In his article for Forbes, Sergii Denysenko, CEO at MGID, reveals that it’s more than just design — it’s about strategic decisions and advanced technologies ensuring seamless, transparent ads. Discover how AI and human moderation work together to maintain high standards. Read more 👉 https://hubs.ly/Q02zP5NK0
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
social-www.forbes.com
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Unlock the mystery of #AdvertisingHaloEffects and master the art of #MarketingMixModeling. This Forbes article describes how to navigate the complex interplay of marketing activities for optimal impact in 2024. #Leavened #MMM #AI #machinelearning
Council Post: The Mystery Of Advertising Halo Effects And Marketing Mix Modeling
social-www.forbes.com
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AI and advertisement is moving fast - this a must read news in that specific niche.
Big news from us today!! We are welcoming Matthieu Bucaille, former CEO of Lazard International, as our new global CFO, and we are also announcing a $115MM Series C raise, which will accelerate our market-leading position in generative AI. https://lnkd.in/gPu-wRCU
AI advertising start-up valued at $4bn after fundraising
ft.com
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“Ad overexposure is a huge problem”: InsurAds mission to optimise publishers’ ad inventory using AI. Read the full interview below 👇 🚀 Exciting times ahead for #MediaRevenue #MediaRevenue #SubscriptionPricing #Publishers and #AttentionEconomy #AttentionMetrics #AttentionData #AdInsurance
“Ad overexposure is a huge problem”: InsurAds mission to optimise publishers’ ad inventory using AI
https://mediamakersmeet.com
