Camel Tech (camelai.tech)’s Post

The evolving role of marketing connects departments, unifies strategies, and engages multiple stakeholders, shaping a cohesive, agile, and customer-centered business approach. #Marketing #BusinessIntegration #TeamCollaboration #RUBIKTOP https://lnkd.in/gyT4r74U

My toxic trait is trialling any technology that might make marketing more efficient, but if I'm honest, most of them get canned after the demo. Here are the ones that cut it long-term and which I absolutely will not do without. https://lnkd.in/eU5Tdk5C #digitalmarketingtools #marketingtools #digitalmarketing

Attention, Marketing Managers! Are you ready to simplify your workflow? It's time to get rid of traditional CMS and adopt more user-friendly options like Sanity, Storyblok, Contentful, and Strapi. You can easily manage your material without the need for technical help. Upgrade your strategy and watch productivity explode! Intrigued? Let's see how these technologies may alter your operations together! #ContentManagement #EffectiveBoost #MarketingSolutions #DEVSARCH

🔥 Unveiling the Client Portal Feature on carrotcake io! 🥕🍰 We are excited to showcase another innovative feature of carrotcake io - the Client Portal. This isn't just a feature; it's a revolution in client-agency collaboration! 🤝 Imagine giving your clients a transparent, real-time view of their projects. The Client Portal on carrotcake io does just that. It's a dedicated space where clients can check project progress, review creatives, and access performance data. This level of transparency builds trust, fosters collaboration, and enhances overall client satisfaction. Why is this crucial? It bridges the communication gap! No more endless email threads or time-consuming catch-up meetings. Just seamless, efficient, and engaging interactions that keep everyone on the same page. Ready to step up your client engagement game? Visit carrotcake.com/IO to apply for early access and start transforming your agency's client relations today. Be among the first to leverage this unique feature and stand out to your clients. Let's make project management as delightful as a slice of carrot cake! 🍰 #ClientPortal #carrotcakeio #AgencyInnovation #CollaborationMadeEasy #ClientSatisfaction #ApplyNow 🌐🥕🍰

What do marketing and IT departments have in common? Both can be approached as 'support functions' within a company. Which leads to preventing them from adding more value. I was doing some research the other day and came across this article about the condition of IT departments by Joe Peppard. (I'll put the link into the first comment.) Here's a quote: "[...] the design logic was that “the business” would specify what it required and the IT department would either build or buy a solution. It would also be responsible for its continued functioning and availability. [...] Fast forward through the decades, and it is clear that this organizing model is deeply flawed and is the root of many of the problems that organizations have with IT. One reason is that the design logic is based on a number of assumptions that no longer hold up. These include (i) success with technology is primarily about building and running IT systems; (ii) “the business” knows what it requires and can specify precisely what this is; and (iii) these requirements are relatively stable over a long period." I was surprised that this mindset is still a problem for IT teams. But replace 'IT' and 'technology' with 'marketing', 'systems' and 'solutions' with 'campaigns' and 'deliverables', etc. Sounds familiar, doesn't it? I was in such a situation when we set up an internal marketing agency from scratch years ago. Every two weeks, the 'business' department heads would prepare their backlogs and gather to discuss the final sprint scope for us to deliver. The tasks were hard to prioritize, imprecisely described, and full of incomplete input. It was a tough time no one will ever want to come through again. Fortunately, we moved on quickly and could gradually get to proper project portfolio management. Bottom line: Marketing and IT shouldn't be limited to 'support the core business'. This is a huge mistake in 2024, and it's already been for quite a while. They can be an integral part of the core business if you treat them well. These functions should be allowed, enabled, and encouraged to: 1️⃣ define their role in the organization based on their current capabilities 2️⃣ bring their domain expertise to the table 3️⃣ partner up with other teams to work on projects together 4️⃣ proactively contribute to the overall business strategy Given the right leadership, this will help them unlock their strategic demeanor and deliver maximum value.

Reorganising a marketing department isn't easy. Proper planning can reduce disruptions and get the C-Suite on board. We've done more than a few and rescued a few. Here's some key considerations to help. #marketing #management #mops https://lnkd.in/gy-S6kUe

Are delays affecting the timely delivery of your marketing campaigns? At Maple Marcom Solutions, we specialize in managing and executing marketing projects to ensure your materials are ready on schedule, keeping your campaigns on track. Discover how we transform project delays into smooth, timely execution. Our expertise ensures your marketing materials are delivered and utilized as planned, enhancing your campaign efficiency and effectiveness. Ready to streamline your project timelines? Contact us today to find out how we can help you achieve on-time delivery and successful marketing execution! #MarketingAnalytics #ActionableData #MapleMarcomSolutions #BTLMarketing #B2BMarketing #MarketingStrategy #MarketingManagers #BusinessOwners #TimelyDelivery #ProjectManagement #CampaignEfficiency 

MOPs vs. Marketing Technologists. Unravel the distinctions and understand their unique contributions to modern marketing. https://loom.ly/FBGtERk #MOPs #MarketingTechnologists #DigitalMarketing

Excited to share my latest article in CMSWire that offers 4 strategies for CMOs that will help them make their mark in their first 100 days, and pave the way for long-term success. Check it out! And if you have ideas or strategies CMOs can use to drive success in what is often a difficult role, please share them in the comments. Thanks to my team at Bold Marketing & Communications for making this article possible. Go team! #CMO #marketingstrategy #first100days #CMSWire

Uptempo Introduces New Marketing Planning Capabilities to Help Enterprise Teams Optimize Marketing Spend and Align Campaign Plans to Business Outcomes https://ow.ly/FmJ550TWkNR #marketing #martech #technology #Uptempo