Camden Jackson’s Post

Most of my time is spent turning user, buyer and customer research into propositions and high-level strategy. I've come to believe that effective research is the backbone of success when it comes to B2B SaaS & digital products. Next week, I'll be talking at a webinar walking you through the exact framework we use for delivering high-impact user research. You'll learn how to validate a product strategy, create an effective product roadmap, and develop long-term value for customers by developing products that solve real problems. Date: June 19, 11AM CET Venue: Virtual Cost: Free Registration: Link in first comment 👇 You'll learn how to: - Align user research sessions with an overarching product strategy - Form research questions and gain insights with affinity diagram analysis - Create long-term growth and value for customers by developing products that solve real problems If you can't make the time, be sure to sign up as you'll be sent the replay to watch at your convenience, plus a cheat sheet for the entire process. Look forward to seeing you there ✌️ Registration in first comment 👇 #productmarketing #productstrategy #b2bsaas #digitalproducts #product #startups #innovation

The truth is, having great products is NOT enough. Why? Because I've seen how businesses these days consistently promote day in & out, and yet, they still struggle with LOW CONVERSIONS, Does this keep happening to you too? 🤔 Here's what you should know: An effective funnel is one of the key ingredients in making your leads convert on REPEAT. 🔁 And in case you don't know yet, I've been in the Digital space for 7 years now, and I have helped 15+ startups grow in the past couple of years. For a limited time, I’m offering my 13-page Funnel Strategy planner to help you build an effective funnel. Claim your guide now! 🚀 Go to: https://lnkd.in/gDtdS3ZE #FunnelStrategy #BusinessGrowth #MarketingTips #SalesFunnel

Startups, it's your time to shine! 🌟 From impactful strategies to laser-focused customer engagement, Lavantify is your launchpad for success. Ready to grow? #GrowthMarketing #MarketingStrategy #SocialMediaMarketing #ContentMarketing #PPC #InfluencerMarketing #GrowthHacking

🚀 RevGenius Demo Days - FEW HOURS TO GO 🚀 500+ GTM leaders have already signed up. Have you? 📈 2 days. 14 demos. 10 mins per each. You can still register: https://lnkd.in/dVtWpZzE  And if you can’t join live, no worries! Register and we'll send you recordings. #RevGenius #SaaS #demoday #softwaredemo #ai #aipowered #artificialintelligence #onlineevent #freeevent #business #saasfounders #saasstartups #gtm #aitech #aistartups #genai #buyers #entrepreneurs #ceo #cxo #founders #scalingbusiness #scalingup #businessexpansion #revenueleadership #gtmmotion #gtmplays #gotomarket #gtmstrategy #gotomarket #revops #growthjourney #productpresentation #productdiscovery #buyersandsellers #customerconnect #revops #purchasing #gtmtech #aitools #buyingsoftware #aiapps #aiadoption #aienabled #revenueenablement #salesenablement #b2b #salesgrowth #businessgrowth #cro #salesleadership #salestools #technology #organizationalleadership #businessleaders #buyingsoftware #techstack #cio #cto #purchasinginsights #businessautomation #businessapps 

🔥 Bootstrapped founders, THIS is how you land big clients! 🔥 Forget VC-funded budgets. Get ready for a customer acquisition masterclass tailored to startups. Join us for: The Lean Growth Workshop: Customer Acquisition for >$100. 🚀 Thursday, Apr 25, 2024 - 6:30 PM MDT 🔥Speakers with Real-World Success: Quimby Melton – Confection CEO. Helped startups slash their CAC by 99%. Rebecca Yip, Supercharge Growth Founder – Growth expert for B2B SaaS teams. 🔥What You'll Walk Away With: - The ONLY lead-gen tactics that matter when resources are tight. - No-nonsense systems to stop wasting time on bad leads. - The confidence to close high-value deals, not just get meetings. - Your personalized "Sales Pipeline Blueprint" (tools + templates included) 🔥 This is NOT Theory, It's Your Action Plan: - Visualize your pipeline to spot what's working (and what's not). - Step-by-step playbook for landing quality clients consistently. - Set 3-month goals based on data, not wishful thinking. - Craft cold outreach that converts into booked demos. 🔥 Why We're Different: - We've been there: Built by founders who grew without huge budgets. - Results-obsessed: We'll arm you to make smart, profitable growth decisions. - Bring your problems: Live Q&A means getting YOUR roadblocks solved. 🔥 FREE Workshop Goodies: - Your custom Pipeline Flowchart - Actionable Marketing Ops Playbook - 3-Month Sprint Plan with KPIs - Cold Email Templates that actually work Ready to level up your customer acquisition? This is your chance. 🔥 Claim your FREE seat now (limited spots): https://lnkd.in/gKPMjC5y

Love this take from Joe Martin. The way I make sense of this is that it's about proportionality. It's not that brand doesn't matter when you're a startup. It's that it's built one-sale-at-a-time instead of one-billboard-at-a-time. Closing deals IS building brand. 💡 IMO the best way to build your brand as a startup is consistently closing and keeping one happy customer at a time... not trying to run a brand marketing playbook from a marketer who worked at P&G. #cmozen #startups #marketing

🚀 5 Steps for a Smart Scale-Up Campaign 🚀 1. Understand your target market with research. 2. Optimize sales & marketing channels to drive customer growth. 3. Streamline operations by investing in tasks automation. 4. Focus on customer retention with exceptional support. 5. Invest in technology to support scalability and long-term growth. "Initial hiccups are steps to success. Stay persistent, results will follow." #StartupGrowth #ScaleUp #BusinessGrowth #BusinessStrategy #SoftwareCompanies #InvestorPitch #GrowthHacking

Product-market fit is not just a buzzword. .... Take SaaS companies as an example to illustrate some key metrics that can indicate product-market fit: 1. Exponential Organic Growth: This refers to whether the growth pattern of your product resembles a "Hockey Stick." A clear upward trend in growth is a strong signal that your product is resonating with the market. 2. Product Stickiness and Loyal User Base:A magic number in the industry is a 40% loyal user base. This figure comes from observing numerous companies and recognizing that a significant portion of users who are deeply engaged with the product is a strong indicator of fit. It's crucial to compare this number with industry peers. 3. Customer Acquisition Cost (CAC):The ideal ratio is 3:1, meaning for every $3 a customer spends on your platform, you should spend $1 to acquire them. This ratio is calculated using your sales and marketing budget versus the revenue from new customers. While every industry may have its own CAC benchmarks, the SaaS rule of thumb is 3:1. 4. User Retention and Satisfaction: If 40% of your users would be significantly disappointed without your product, it's a good sign that you should continue to develop and refine it. Other metrics, such as the Net Promoter Score (NPS), can help measure word-of-mouth and overall customer sentiment. Understanding and achieving product-market fit is essential for any startup looking to secure VC funding. It demonstrates that your product is not only viable but also highly desirable in the market. By focusing on the metrics that matter—organic growth, user retention, CAC ratio, and customer satisfaction—you set the stage for a strong pitch to potential investors. Remember, the journey to product-market fit is a dynamic process that requires constant evaluation and adjustment. As you navigate this path, be prepared to pivot and refine your strategy based on data and customer feedback. This agility and responsiveness are what will ultimately attract VC interest and set your startup on a trajectory for success. #VC #b2b #growth #ai #founder #ratio #pmf #marketing #job #founding

Tracking the right metrics is essential to ensure your startup can scale effectively and sustainably. Here are some key metrics every founder should keep an eye on: 1. User Growth Rate: Are you acquiring new users at a steady pace?  2. Churn Rate: How many customers are you losing, and why?  3. Customer Lifetime Value (CLTV): How valuable are your customers over time?  4. Customer Acquisition Cost (CAC): Are your acquisition efforts cost-effective?  5. Monthly Recurring Revenue (MRR): How predictable is your revenue stream? By regularly monitoring these metrics, you can identify areas for improvement and make data-driven decisions to fuel your startup's growth.  Ready to take your startup to new heights? Let's chat about how we can help you optimize your scalability strategy. Book a session with us https://lnkd.in/g7TgZRHG #StartupMetrics #Scalability #Performance #TechMetrics #GrowthHacking #StartupSuccess #DataDriven #Parallelscore  

Do you really know your ideal customer? Or do you often hear: “Not now.” “It’s too expensive for our budget.” “Let's touch base later.” But they rarely do. Your ICP is off. Way off. Don’t just match your ICP with your solution. Don’t mirror a competitor's customer profile. Don’t do one research and be done with it. Understanding your ICP is a continuous process. You need a system that: ↪ Personalizes data collection with individualized responses & feedback. ↪ Automates the accurate collection of data directly from your leads. ↪ Generates multiple interaction points to collect data from. ↪ Processes both quantitative and qualitative data. ↪ Provides you with a summary of results. ↪ Uses the insights to adjust your ICP. I’ve seen this work time and time again for our clients. We’ve launched over 90,000 forms to collect data. And generated nearly 40 million leads for them. I know it sounds like a lot of work… But if you invest in setting it up right once... Just like our clients— you can process leads 4x faster. That’s the undeniable power of a feedback loop. Pierre Herubel said it himself: Spend less time chasing tactics, and more time studying your target market. Check his original post here: https://lnkd.in/g5_9Azw6 #startups #marketing #digitalmarketing #artificialintelligence P.S. Looking to collect data and turn them into insights? involve.me ▶ AI-powered interactive form builder used for data collection by 3K+ businesses worldwide