Last week, we hosted our final Perspectives event of 2024. We explored what changing customer behaviour means for the future of our industry. What was clear is that IPMI is entering a new era, driven by customers who are more informed, proactive, and demanding than ever. And this is reshaping how we deliver care. Here are three important takeaways from the event: • Customers want healthcare that’s personalised, digital, and “always on” • There’s a clear shift from reactive care to proactive wellness. This has driven a 67% increase in total claims since 2021 and reshaped how customers engage with their healthcare benefits • At @Bupa Global, we’re responding by investing in new technologies, expanding our clinical teams, and enhancing digital tools like the Blua health app, to deliver seamless, innovative care A big thank you to our host Carl Blake, and all our speakers for sharing valuable insights on how we can deliver against our customers’ evolving expectations. Anthony Cabrelli Nick Brown Robin Clark Sharron Rachael (nee Chatham) Rebecca Kett-Young Ken Hughes Please read our key messages in the carousel below and let us know your thoughts about what the changing customer means for our industry in 2025. #globalhealthcare #futureofhealthcare #customerbehaviour #bupaglobal #ipmi
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Customer demand and expectations are growing rapidly in the IPMI industry, but so is our ability to tap into their insights and trends. We must pay attention and respond accordingly to remain customer centric - and importantly strike that powerful connection⚡️ If you missed our Perspectives event but would like to watch this, please contact me or buparsvp@bupa.com for the link
It was a great event and I hope all that attended will take the time to download that additional video on Relational and better Customer Connection
It was a fantastic to get the chance to talk about my specialist subject - the customer! Thanks to everyone who joined, looking forward to discussing all of these topics in 2025 🙌
Award Winning Marketing Leader | Developing Strategy and Stories for Global Healthcare | Leading Marketing Transformation for Bupa Global | Head of Marketing Strategy, Planning and Communications
2dIt’s an exciting time to work in the IPMI industry, but its dynamic and keeps us on our toes. Look out for Bupa Gloabl’s first industry report launch which shares more info about signinfant transformation that’s happening in our industry 🚀